White is the new grey SEO Webinar
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Joint webinar between serpiq.com and .higherclick.com on time and budget efficient white hat seo techniques.
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White is the new grey SEO Webinar
- 1. White is The New Grey Gael Breton @gaelbreton #SERPINAR
- 2. Who I Am • True nerd since 1986 • In SEO for over 4 years • Started Higher Click 1.5 years ago – Now 15+ employees and counting • Worked on over 300 campaigns including Macy’s, Nigella Lawson, 99Designs and other big players.
- 3. Who I Am Switched from evil to good shortly before the penguin update…now I’m white hat.
- 4. Disclaimer If your site looks like this, you’re in trouble.
- 5. Disclaimer This webinar is not about this…I care about revenue mostly, not rankings.
- 6. Disclaimer Nor this. You can get qualified organic traffic for much less than you might think.
- 7. I’m In a Hostile Environment Here You’ve got the hype of white hatters making 3 tons of “Content is the new SEO” “All Hail Inbound Marketing”. And you’ve got the rebels that still make money from grey/black hat hating on them.
- 8. Challenges
- 9. Challenges SEOs Face Today We need to create beautiful content to fight algo layers, get long tail traffic & help conversion.
- 10. Challenges SEOs Face Today We need to be careful of where we and how we get links. (source: microsite masters)
- 11. Challenges SEOs Face Today We need to rethink conversion paths, take the other channel into account and work our synergies.
- 12. Tools Before You Get Started • Boomerang for Gmail • Bufferapp • InboxQ • Kippt • Link clump • Rapportive • RSS Subscription extension • Scraper • Search by image • Chrome SEO • Toutapp All these Chrome add ons are epic and I use them daily. DL the PPT on Slideshare if needed.
- 13. Content Creation & Ideas
- 14. Awesome Writers Do you think awesome writers bother with these sites?
- 15. Awesome Writer Applications Jobs.problogger.com – $50/job ; Bloggingpro.com/jobs – Free posting ; Direct blogger outreach - Free
- 17. Content Ideas Alltop.com, get ideas and links from there. It’s not that hard.
- 18. Content Ideas Ubersuggest.com is free and great to find content ideas.
- 19. Content Ideas Analytics.topsy.com (each point is the most popular story)
- 21. Content Promotion We could do a bit better here in terms of regularity
- 22. Content Promotion Need relevant people to connect with? Followerwonk.com. It’s free.
- 23. Content Promotion Look for the influencers of your target market and make them your friends.
- 24. Content Promotion These are free links on page that have traffic that cares about what you sell.
- 25. Content Promotion Using community sites to push up your content (build karma ;))
- 26. Content Promotion InboxQ is AWESOME to push your content, get followers, get links etc.
- 27. Content Promotion If your content is epic, buy eyeballs. 0.10 cents/visit and if they stumble you’ll get free ones.
- 28. Content Promotion Or cheat on Facebook
- 29. Getting Links
- 30. Social Didn’t I say inboxQ was awesome?
- 31. Social Make friends with your target’s influencers, but be genuine.
- 32. Social Do not underestimate the power of G+
- 33. Social Use the people that share your stuff and pitch them guest posts, they’ve shown some love already. Same with people that commented on your blog.
- 34. Outreach Think about all the businesses that would love your endorsement and sell it for a link.
- 35. Outreach Guest posting is becoming harder but still efficient. Great for niche links. bit.ly/pc4gmj
- 36. Outreach Make friends and build community karma, it pays off.
- 37. Outreach Be a do gooder and help out others.
- 38. Outreach 15% of the web goes down every month. You can use it for grey or for white.
- 39. Outreach Dead sites bring opportunities right up your face. (credit @pointblankseo)
- 40. Outreach Sometimes investing in good design and UX also has its perks. It’s not all wasted money.
- 42. That’s all folks Check out our quality guest post service on higherclick.com/services/guest-post 25% OFF WITH THE COUPON “SERPINAR” SERPIQ 50% OFF MONTH 1 WITH THE COUPON “HIGHERSERPS” #SERPINAR
Editor's Notes
- Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
- Be drastic with your standards Screen for genuine interest in the topic they will write about Good is the enemy of great Tech friendly people (calendar, crm etc)
- Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
- Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated. The future of service in europe could be in Hungary as soon as time zones are involved, this is an interesting choice. There are also tons of smart people working in companies that don’t know how to take care of them and make them happy > opportunity.
- Hungary is an incredible opportunity for entrepreneurs, the work force and life is relatively cheap, london is 2h away, people are well educated.