2. The Problem
• The gaming industry and gamers think that
Curse, Inc. is just the website Curse.com
• Curse, Inc. is a corporate entity that owns more
than 64 gaming websites
3. The Objective
• Educate the gaming industry and gamers about
Curse, Inc.
• Establish Curse, Inc. as a corporate and
respected media company that is reliable and
attractive to industry partners.
4. The Strategy
• Reach out to press industry influencers and
educate them about Curse, Inc.
• Use Curse.com Facebook and Twitter pages as
a hub that directs to content published in any of
the other Curse sites
• Show other websites owned by Curse, Inc. in
Curse.com.
11. The Results
• Obtained media buys and partnerships with
industry leading company such as EA, Sony
Online Entertainment, NC Soft, Logitech, Intel
and Alienware.