Presentacion de Credirati para los bancos participantes de ArFintech

1. Online mortgage platform
24-Oct-17 / Buenos Aires
Gabriel Gruber
Co-Founder&CEO
gabriel@properati.com

2. Properati

3. Achievements in Latam
2013
the company is
incorporated in USA
3.2
million visitors
per month
4
offices in Latam: Argentina
(HQ), Brazil, Chile and
Mexico
2.1
million listings
30
employees
100
thousand leads
generated per month
4.7
million dollars in
funding so far
10
thousand realtors
& developers in our
marketplace
PROPERATI WEB USERS PER COUNTRY
46% of the users find our properties via Google (SEO).
55% of our users are using a mobile device.
Since Jan-15 our traffic grew from 500k users per month that
generated 25k leads to +1.6 million users per month that
generated 100k leads during Jul-17.

4. Credirati

5. Mortgage is about: 1) Understanding people (“scoring”)
EMAIL, CELL
AND WHATSAPP
verified
Properati Insights example:
Potential buyer (lead) analytics
UNDERSTAND
the lead profile
HOW MANY
CONTACTS
through with property
WHEN
the user made the leads
WHAT
type of property
GRAPHICS
to better understand the
data
TYPE OF PROPERTY
where the user made contacts
NEIGHBORHOODS
where the user made contacts
TIME
SOFTWARE
witch OS the user is using
IDENTITY PROFILE
of your lead
SOCIAL PROFILE
public info of the lead
CHARTS
to understand better the
search period of the user
HEAT MAP
off all the user searches

6. Mortgage is about: 2) Understanding property value

7. Credirati building blocks
LEAD
GENERATION
CHANNEL
MORTGAGE
CALCULATOR
CRM
CREDIT
SCORING
ONLINE
APPLICATION
ONLINE BANK
INTEGRATION
OTHER
FINANCIAL
PRODUCTS
via Properati
via construction companies: Q4’17
via real estate brokers (CRM/App): Q1’18
Direct traffic (Web/App): Q4’17
TYPE OF
MORTGAGE
Buy a House
Home Equity: Q3’18
Refinance: Q4’18
Q4’17
Q1’18
Q1’18
Q2’18

8. Credirati: current workflow in Mexico
Stage 1:
Contacts the client and guides
him through the whole process
Creates a digital file with the
clients data
Pre-qualifies the credit
Sends the file to the bank for
approval
Receive the digital file
Approve the credit
Stage 2:
Coordinate the bank
valuation of the
property
Coordinate with the
notary’s office
BUYER BUYER
Define the property price
and the amount of the
credit that he needs.
Complete a form with his
contact information and
some additional
questions.
Sign the mortgage
and receive the $
Credirati receives
from the bank
around 1.5%
commision fee
Credirati is supplied on a daily basis by the leads that Properati
generates from the users that need a mortgage to buy a house.
Our service provides a great user experience at no additional cost.
Credirati is our new online mortgage broker in LatAm, now in
beta version in Mexico, Brazil and Argentina.
Through the use of technology we simplify the process and help
the buyer to choose the best mortgage option.

9. Credirati: a complete mortgage platform
REALTORS
BROKERS
DEVELOPER
S
BANK 1
USERS
BANK 2
BANK 3
PROPERATI
Mortgage ready for funding
Commission Fee

10. THANKS!
Gabriel Gruber - CEO
gabriel@properati.com
Cell: +54 (9) 11 5177 9178
Skype: gabrielgruber