Social Selling presentation from the Sales Acceleration Summit. For questions or training, hit me up on LinkedIn at https://www.linkedin.com/in/gabevillamizar
5. HIREVUE | TALENT INTERACTION @gabevillamizar
Social Selling Defined
Leveraging your professional brand to
fill your pipeline with the right people,
insights and relationships.
- Koka Sexton, Sr. Social Marketing Manager LinkedIn
6. @gabevillamizar
“57% of buying process is complete
before talking to sales”
CEB, Corporate Executive Board
HIREVUE | TALENT INTERACTION
7. @gabevillamizar
“78.6% of Salespeople that leverage
social media outsell their peers”
Jim Keenan – Social Selling Thought Leader
HIREVUE | TALENT INTERACTION
10. Social Selling Nurturing Process
Optimize
Complete and optimize your social profiles
Research
Understand who the buyer is, what they like
and their social behaviors.
Engage
Educate the buyer to build trust, find pain
points and connect via social media.
Commit
Schedule your demo. Take conversation
from social to email or phone.
11. LinkedIn & Twitter
Best prospecting social networks in the B2B SaaS industry
HIREVUE | TALENT INTERACTION @gabevillamizar
12. HIREVUE | TALENT INTERACTION
Optimization - LinkedIn
You can do it.
26. LinkedIn - Profile Picture
Do it the right way!
JPG, GIF or PNG
4MB Maximum
Squared Photo
Ideal Size: 200 x 200 to
500 x 500
HIREVUE | TALENT INTERACTION @gabevillamizar
29. HIREVUE | TALENT INTERACTION
Twitter Optimization
Do it the right way!
Display Name
Twitter Background Image
Twitter Handle
Twitter Bio
Job Title (Keywords)
Be Descriptive
2-3 Hashtags
1-2 Handles
Add location & LinkedIn URL
@gabevillamizar
30. HIREVUE | TALENT INTERACTION
Research – LinkedIn & Twitter
Do your homework.
31.
32.
33.
34. HIREVUE | TALENT INTERACTION
Engage - Twitter
The art of tweeting.
35. Tweet Content Strategy
3-1-1 Posting Strategy
3rd Party
Content
Personal
Content
3rd Party
Content
3rd Party
Content
Re-tweet
Promotional
Content
(Offer)
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
HIREVUE | TALENT INTERACTION
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ HireVue
Partners
‣ Industry News
‣ Blogs
‣ Websites
‣ eBook
‣ Webinar
‣ Research Case
Study
‣ Gated Content
‣ Selfie
‣ Friends &
Family
‣ Working or
Having Fun
‣ Make it
Personal
@gabevillamizar
36. HIREVUE | TALENT INTERACTION
Type of Tweets
Mix it up.
Infographics, quotes, motivational, memesIMAGES
YouTube, Vimeo, Vine movie clipsVIDEOS
SlideShare presentations are native on TwitterSLIDESHARE
Quotes, headlines, stats, factsCHARACTERS
@gabevillamizar
48. HIREVUE | TALENT INTERACTION
Engage– LinkedIn
Don’t be a weirdo.
49. HIREVUE | TALENT INTERACTION
Connecting on LinkedIn
Stand out from others by personalizing your invitation.
BEFORE AFTER
@gabevillamizar
50. HIREVUE | TALENT INTERACTION
Engage - LinkedIn
How to engage with your buyer:
Like status updates
Comment on status updates
Share and tag the buyer
Endorse their skills
Be genuine
Don’t overdo it
Mention buyer in your blog post
via LinkedIn’s Publishing
Platform
@gabevillamizar
Focus on the buyer
51. Social Selling Nurturing Process
Optimize
Complete and optimize your social profiles
Research
Understand who the buyer is, what they like
and their social behaviors.
Engage
Educate the buyer to build trust, find pain
points and connect via social media.
Commit
Schedule your demo. Take conversation
from social to email or phone.