This worksheet accompanies Chapter 57 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing and distributing effective press releases.

1. Write a Press Release
© 2009, Patrick Schwerdtfeger
Effective Press Releases
□ News outlets receive literally tens of thousands of press releases each day.
□ Always relate your press release on a prominent and current news story.
Notes
Distribution Wire Services
□ There are many distribution services available but some good ones follow:
□ BusinessWire http://www.businesswire.com/
□ PRnewswire http://www.prnewswire.com/
□ PRweb http://www.prweb.com/
□ PRmac http://www.prmac.com/ (only $18!)
Notes
The Personal Touch
□ Public relations works best when you have a relationship with the journalist.
□ Make a database of your favorite local news outlets and journalists.
□ Distribute your press release manually and follow up with a phone call.
Notes
SEO Optimization
□ Make sure you include relevant keywords in the title and body of your release.
□ Press releases can rank high on Google even if they’re not widely picked up.
Notes
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