More Related Content Similar to C29 leverage facebook for business (worksheet) (20) More from Patrick Schwerdtfeger (10) C29 leverage facebook for business (worksheet)1. Leverage Facebook
© 2009, Patrick Schwerdtfeger
Create Your Profile
□ Sign up, fill out your profile and configure your privacy settings.
□ Search for groups in your field and join a few, perhaps start your own.
□ Integrate your Facebook profile with Twitter, YouTube and your blog feed.
Notes
Create a “Page” for your Business
□ Facebook pages are powerful enough to use as a primary website.
□ Instead of “friends”, your Facebook page accumulates “fans” (audience).
□ The discussion board allows you and your fans to interact with each other.
Notes
Post Fun Exciting Events
□ When someone signs up for your event, their friend network is notified.
□ Post events that anyone would want to go to, just to build exposure.
□ Take photos at the event, tag attendees and upload to an event photo album.
Notes
Leverage the PPC Opportunity
□ You can target your audience with demographic and geographic precision.
□ Include a branded image that inspires curiosity within your audience.
□ Point your ads to a Facebook Page and the cost is automatically lower.
Notes
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