M Commerce is still not picked up in India very well, with the companies like Myntra and Tinyowl who are one of the leading companies with Mobile First strategies are changing the course of there action, it becomes very important to look at the facts and figures. Here is my views on M Commerce.

1. M-Commerce &
Mobile Apps

2. Hello!
Tushar Bhagat,
CEO
G5 Web Services,
Director
Unovation Digital Technologies

3. Apps and
Counting…
500+

4. Company We Keep…..

5. M-Commerce
▪M-commerce (mobile commerce) is the
buying and selling of goods and services
through wireless handheld devices such
as cellular telephone and personal digital
assistants (PDAs).

6. Mobile Phone
Internet User
Penetration in
INDIA
38.1
41
44.1
47.4
2016 2017 2018 2019

7. Online Prucahase
trough
Smartphones
43%
34% 33%
27% 26%
17%
13%
South
Korea
China Hong
Kong
UK US India Japan

8. Share of consumers who
have changed there
shopping behaviour after
Buying Smartphones
60%
42% 37%
31%
24% 20% 16%

9. Mobile Payment
* Forecast in Millions.
85.0
57.8
32.8
26.7
8.5
1.5
163.0
101.3
90.7
64.0
22.3
6.0
Asia Africa North
America
Europe Latin
America
Middle
East

10. Top Reasons to
Shift to M
Commerce
20.5%
7.1%
45.0%
16.3%
4.0%
7.1%
I got a Smart
Phone
Comfortable
with security
Convenince Store Started
Offering
Advantages of
Loyalty Point
Other/Cant Say

11. The Indian
Story
Where do we stand

12. 100 MillionUsers on PayTM
95%People Still Pay by Cash
75 BillionMobile Payment by 2020.

13. 01 60% Transactions
Are Online in Banks
02
Cheap Phones
58% Users still on
Cheap Phones
03
Smart Phones
42% Users on
Smart Phone
0
Mobile Paymnt
75Billion USD by
2020

14. Pillers of M Commerce
▫Digitization
▫Mobilization
▫Social Media

15. Govt Initiatives
Security
Security on Credit
Card Payments
and Bank Transfer
USSD Payment
Easy money
transfer without
internet
connection.
Bank Regulation
Formation of
Payment Banks

16. Looking to Move to Mobile
app.
Spend some time
to build your
strategy.

17. What best you can do.
Business to
Business
Business to
Consumer
Customer
Egagement
Showroom On the
GO

18. Strategy
What you realy need
mobile site or mobile app?
Build your product around
Mobile Phone
Things to Consider while
Moving to M commerce /
Mobile app
▪ Access to User information
▪ Small Screen
▪ Access to user location
▪ Convenience
▪ Access to his contact list
▪ Engagement than Adoption
▪ Let user consider as
Research Device

19. How G5 Will help you
Conceptualization Design Develope Marketing

20. THANKS!
Any questions?
You can find me at tushar@g5web.com -
9820663724