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DEDICATED TO MAKING A DIFFERENCE




World Business Council for
Sustainable Development


                                Inclusive Business:
                                                                               1
                           Mapping of Tools & Resources

This document presents a „mapping‟ of key publicly-available tools and resources that
support the initiation, development and scaling of inclusive business models. It is
primarily aimed at practitioners but will also be of use to other actors in the inclusive
business domain, including donors, investors, business associations and communities.

Quality tools and resources are particularly important for the enabling the success of
inclusive business initiatives, supporting a range of key commercial and developmental
outcomes:

• identifying appropriate business models and reducing risk by learning from the
  successes and issues faced by others;
• reducing search, initiation, development and transaction costs;
• facilitating partnership initiation, development, management and evaluation;
• enhancing access to finance;
• measuring and evaluating commercial and developmental benefits; and
• maximizing the commercial and social value of business models through effective
  advocacy and communications.

A range of organizations have developed tools and resources to specifically support
these outcomes, building on an ever-growing body of international experience and
analysis.

It provides a simple taxonomy of the resources currently available, and then highlights
some key resources recommended by the organizers under each category. Many
resources on this list span multiple categories (e.g. multi-feature web platforms) but we
have tried to place them where they fit best within the taxonomy.

This document is not definite or comprehensive, but will hopefully provide basic
signposting to help users find the resources that they need. We hope it will be a source
of discussion and debate among organizations that develop and promote inclusive
business resources as to how best to categorize and present information to support the
needs of practitioners. Finally it may also assist both users and developers identify areas
where current tools and resources may be lacking or inadequate.




1
 This document was developed by WBCSD and Beth Jenkins of the CSR Initiative,
Kennedy School of Government, Harvard University, with input and review by IBLF,
UNDP, the Business Innovation Facility and Business Action for Africa. The document
was compiled as a resource for the event “Accelerating Progress to the Millennium
Development Goals through Inclusive Business” being co-organized by WBCSD and a
number of leading institutions held in New York on 21 September 2010.See
http://www.wbcsd.org/web/mdgsummit2010.htm for more information.

    4, chemin de Conches       Tel :   +41 (22) 839 31 00   E-mail :   info@wbcsd.org
    CH – 1231 Conches-Geneva   Fax : +41 (22) 839 31 31     Web:       www.wbcsd.org
    Switzerland                VAT nr. 644 905
WBCSD page 5




RESOURCES FOR ACTION

At the centre of the „map‟ are the tools and resources that directly support action by
inclusive business practitioners i.e. the initiation, development and scaling of inclusive
business models. The action category has been divided into three basic stages to assist
practitioners find resources that are appropriate to their stage of inclusive business
model development:
1. Concept development – Developing an initial inclusive business concept that can
     be taken forward for piloting and/or implementation, and building internal support for
     the concept where necessary.
2. Implementation – Implementing successful inclusive business models in real-world
     markets.
3. Measurement and evaluation – Evaluating and measuring the commercial and
     social performance of inclusive business models, as a key platform for enhancing
     performance and for business model replication and/or scaling.




Figure 1: A Map of Inclusive Business Tools and Resources

SUPPORTING RESOURCES

In the inclusive business space there are a range of resources and information platforms
which further facilitate and magnify the efforts being made by practitioners. These
resources include:
•    Case studies & data – Data sources that inform inclusive business model design
     and implementation, through documenting the experiences of others and providing
     useful commercial and social data.
•    Networking – Enabling like-minded individuals and organizations to engage in
     innovative dialogues on inclusive business and make connections for mutual
     advantage.
•    Visibility – Platforms, information channels, and events that maximize the value of
     outreach activities of organizations engaged in inclusive business.
•    Advocacy – Organizations and platforms that seek to influence public and
     corporate policy to enhance the enabling environment for the expansion and scaling
     of inclusive business.
WBCSD page 5




RESOURCES FOR ACTION

  COMPONENT               KEY RESOURCES
                          Building Awareness & Internal Support
                                 WBCSD Inclusive Business Challenge
                                 IBLF: A Guide to Inclusive Business
                                 WBCSD/SNV Alliance for Inclusive
                                 Business: Inclusive Business – Profitable
                                 Business for Successful Development

                          Business Model Development
                                UNDP Growing Inclusive Markets Strategy
                                Matrix
                                Monitor Group: Emerging Markets, Emerging
                                Models
           Concept
                          Product Design
           Development
                                Massachusetts Institute of Technology (MIT)
                                D-Lab
                                TU Delft BoP Initiative
                                Stanford Entrepreneurial Design for Extreme
                                Affordability

                          Supply Chain
                                ODI: Supply and distribution chains of
                                multinationals: Harnessing their potential for
  ACTION
                                development
                                Harvard/IFC/IBLF: Business Linkages:
                                Lessons, Opportunities, and Challenges

                          General Guidance
                                IBLF: A Framework for Practical Action in
                                Inclusive Business
                                Base of the Pyramid Protocol
                                Business Innovation Facility Practitioner Hub

                          Partnering
                                WBCSD/IBLF Business Guide to
                                Development Actors
           Implementati
                                The Partnering Toolbook
           on
                          Scaling
                                 IFC/Harvard: Scaling Up Inclusive Business

                          Finance & Funding
                                African Enterprise Challenge Fund
                                Inter-American Development Bank:
                                Opportunities for the Majority
                                USAID‟s Global Development Alliance
WBCSD page 5




                                      International Finance Corporation

                               Advisory Support
                                     UNDP Growing Sustainable Business
                                     Business Innovation Facility
                                     Netherlands Development Organization
                                     (SNV)
                                     IDB Corporate Leaders Program for Success
                                     in Majority Markets
                                     IFC Advisory Services
                                     Ashoka Full Economic Citizenship Initiative
                                     Technoserve
                                     Avina

                                      WBCSD Measuring Impact Framework
                                      UNEP: Towards Triple Impact - Toolbox for
                                      Analysing Sustainable Ventures in
               Measurement            Developing Countries
               & Evaluation           Impact Reporting & Investment Standards
                                      Oxfam Poverty Footprint
                                      Base of the Pyramid Impact Assessment
                                      Framework2

SUPPORTING RESOURCES

COMPONENT                  KEY RESOURCES
                           Case Studies
                                 UNDP Growing Inclusive Markets Case
                                 Studies
                                 WBCSD Case Studies
                                 IBLF Inclusive Business Sourcebook
                                 Business Fights Poverty Case Study
                                 „Clickable Map‟
                                 Harvard Economic Opportunity Series
                                 Papers (extractives, financial services, food
                                 & beverage, health care, ICT, tourism and
CASES STUDIES &                  utilities)
DATA                             IFC/Harvard: Scaling Up Inclusive Business
                                 IFC: Telling Our Story: Base of the Pyramid
                                 Investments

                           Market Data
                                 UNDP Heat Maps
                                 IFC, World Bank & WRI: The Next 4 Billion:
                                 Market Size and Business Strategy at the
                                 Base of the Pyramid
                                 World Bank Data
                                 Millennium Development Goals Statistics
2
 See London, T. 2009. Making better investments at the base of the pyramid. Harvard
Business Review, 87(5): 106-113
WBCSD page 5




                          Global
                                   Business Fights Poverty
                                   Business Call to Action
                                   Base of the Pyramid Knowledge Network

                          Regional: Africa
NETWORKING
                                Business Action for Africa

                          Regional: Latin America
                                Negocioisinclusivos.org
                                Majoritymarkets.org

                          Websites
                                Inclusivebusiness.org
                                Business Fights Poverty
VISIBILITY                      NextBillion.net

                          Awards
                               World Business and Development Awards

                          Business Advocacy Organizations & Platforms
                                Business Call to Action
                                WBCSD
ADVOCACY                        IBLF
                                The Partnering Initiative
                                Business Action for Africa


Abbreviations: UK Department for International Development (DFID); International
Business Leaders Forum (IBLF); International Finance Corporation (IFC); Overseas
Development Institute (ODI); United Nations Development Programme (UNDP); United
Nations Environment Programme (UNEP); World Business Council for Sustainable
Development (WBCSD); World Resources Institute (WRI)

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WBCSD - Inclusive Business tools and resources

  • 1. DEDICATED TO MAKING A DIFFERENCE World Business Council for Sustainable Development Inclusive Business: 1 Mapping of Tools & Resources This document presents a „mapping‟ of key publicly-available tools and resources that support the initiation, development and scaling of inclusive business models. It is primarily aimed at practitioners but will also be of use to other actors in the inclusive business domain, including donors, investors, business associations and communities. Quality tools and resources are particularly important for the enabling the success of inclusive business initiatives, supporting a range of key commercial and developmental outcomes: • identifying appropriate business models and reducing risk by learning from the successes and issues faced by others; • reducing search, initiation, development and transaction costs; • facilitating partnership initiation, development, management and evaluation; • enhancing access to finance; • measuring and evaluating commercial and developmental benefits; and • maximizing the commercial and social value of business models through effective advocacy and communications. A range of organizations have developed tools and resources to specifically support these outcomes, building on an ever-growing body of international experience and analysis. It provides a simple taxonomy of the resources currently available, and then highlights some key resources recommended by the organizers under each category. Many resources on this list span multiple categories (e.g. multi-feature web platforms) but we have tried to place them where they fit best within the taxonomy. This document is not definite or comprehensive, but will hopefully provide basic signposting to help users find the resources that they need. We hope it will be a source of discussion and debate among organizations that develop and promote inclusive business resources as to how best to categorize and present information to support the needs of practitioners. Finally it may also assist both users and developers identify areas where current tools and resources may be lacking or inadequate. 1 This document was developed by WBCSD and Beth Jenkins of the CSR Initiative, Kennedy School of Government, Harvard University, with input and review by IBLF, UNDP, the Business Innovation Facility and Business Action for Africa. The document was compiled as a resource for the event “Accelerating Progress to the Millennium Development Goals through Inclusive Business” being co-organized by WBCSD and a number of leading institutions held in New York on 21 September 2010.See http://www.wbcsd.org/web/mdgsummit2010.htm for more information. 4, chemin de Conches Tel : +41 (22) 839 31 00 E-mail : info@wbcsd.org CH – 1231 Conches-Geneva Fax : +41 (22) 839 31 31 Web: www.wbcsd.org Switzerland VAT nr. 644 905
  • 2. WBCSD page 5 RESOURCES FOR ACTION At the centre of the „map‟ are the tools and resources that directly support action by inclusive business practitioners i.e. the initiation, development and scaling of inclusive business models. The action category has been divided into three basic stages to assist practitioners find resources that are appropriate to their stage of inclusive business model development: 1. Concept development – Developing an initial inclusive business concept that can be taken forward for piloting and/or implementation, and building internal support for the concept where necessary. 2. Implementation – Implementing successful inclusive business models in real-world markets. 3. Measurement and evaluation – Evaluating and measuring the commercial and social performance of inclusive business models, as a key platform for enhancing performance and for business model replication and/or scaling. Figure 1: A Map of Inclusive Business Tools and Resources SUPPORTING RESOURCES In the inclusive business space there are a range of resources and information platforms which further facilitate and magnify the efforts being made by practitioners. These resources include: • Case studies & data – Data sources that inform inclusive business model design and implementation, through documenting the experiences of others and providing useful commercial and social data. • Networking – Enabling like-minded individuals and organizations to engage in innovative dialogues on inclusive business and make connections for mutual advantage. • Visibility – Platforms, information channels, and events that maximize the value of outreach activities of organizations engaged in inclusive business. • Advocacy – Organizations and platforms that seek to influence public and corporate policy to enhance the enabling environment for the expansion and scaling of inclusive business.
  • 3. WBCSD page 5 RESOURCES FOR ACTION COMPONENT KEY RESOURCES Building Awareness & Internal Support WBCSD Inclusive Business Challenge IBLF: A Guide to Inclusive Business WBCSD/SNV Alliance for Inclusive Business: Inclusive Business – Profitable Business for Successful Development Business Model Development UNDP Growing Inclusive Markets Strategy Matrix Monitor Group: Emerging Markets, Emerging Models Concept Product Design Development Massachusetts Institute of Technology (MIT) D-Lab TU Delft BoP Initiative Stanford Entrepreneurial Design for Extreme Affordability Supply Chain ODI: Supply and distribution chains of multinationals: Harnessing their potential for ACTION development Harvard/IFC/IBLF: Business Linkages: Lessons, Opportunities, and Challenges General Guidance IBLF: A Framework for Practical Action in Inclusive Business Base of the Pyramid Protocol Business Innovation Facility Practitioner Hub Partnering WBCSD/IBLF Business Guide to Development Actors Implementati The Partnering Toolbook on Scaling IFC/Harvard: Scaling Up Inclusive Business Finance & Funding African Enterprise Challenge Fund Inter-American Development Bank: Opportunities for the Majority USAID‟s Global Development Alliance
  • 4. WBCSD page 5 International Finance Corporation Advisory Support UNDP Growing Sustainable Business Business Innovation Facility Netherlands Development Organization (SNV) IDB Corporate Leaders Program for Success in Majority Markets IFC Advisory Services Ashoka Full Economic Citizenship Initiative Technoserve Avina WBCSD Measuring Impact Framework UNEP: Towards Triple Impact - Toolbox for Analysing Sustainable Ventures in Measurement Developing Countries & Evaluation Impact Reporting & Investment Standards Oxfam Poverty Footprint Base of the Pyramid Impact Assessment Framework2 SUPPORTING RESOURCES COMPONENT KEY RESOURCES Case Studies UNDP Growing Inclusive Markets Case Studies WBCSD Case Studies IBLF Inclusive Business Sourcebook Business Fights Poverty Case Study „Clickable Map‟ Harvard Economic Opportunity Series Papers (extractives, financial services, food & beverage, health care, ICT, tourism and CASES STUDIES & utilities) DATA IFC/Harvard: Scaling Up Inclusive Business IFC: Telling Our Story: Base of the Pyramid Investments Market Data UNDP Heat Maps IFC, World Bank & WRI: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid World Bank Data Millennium Development Goals Statistics 2 See London, T. 2009. Making better investments at the base of the pyramid. Harvard Business Review, 87(5): 106-113
  • 5. WBCSD page 5 Global Business Fights Poverty Business Call to Action Base of the Pyramid Knowledge Network Regional: Africa NETWORKING Business Action for Africa Regional: Latin America Negocioisinclusivos.org Majoritymarkets.org Websites Inclusivebusiness.org Business Fights Poverty VISIBILITY NextBillion.net Awards World Business and Development Awards Business Advocacy Organizations & Platforms Business Call to Action WBCSD ADVOCACY IBLF The Partnering Initiative Business Action for Africa Abbreviations: UK Department for International Development (DFID); International Business Leaders Forum (IBLF); International Finance Corporation (IFC); Overseas Development Institute (ODI); United Nations Development Programme (UNDP); United Nations Environment Programme (UNEP); World Business Council for Sustainable Development (WBCSD); World Resources Institute (WRI)