This document presents a "mapping" of key publicly-available tools and resources that support the initiation, development and scaling of inclusive business models. It is primarily aimed at practitioners but will also be of use to other actors in the inclusive business domain, including donors, investors, business associations and communities.
1. DEDICATED TO MAKING A DIFFERENCE
World Business Council for
Sustainable Development
Inclusive Business:
1
Mapping of Tools & Resources
This document presents a „mapping‟ of key publicly-available tools and resources that
support the initiation, development and scaling of inclusive business models. It is
primarily aimed at practitioners but will also be of use to other actors in the inclusive
business domain, including donors, investors, business associations and communities.
Quality tools and resources are particularly important for the enabling the success of
inclusive business initiatives, supporting a range of key commercial and developmental
outcomes:
• identifying appropriate business models and reducing risk by learning from the
successes and issues faced by others;
• reducing search, initiation, development and transaction costs;
• facilitating partnership initiation, development, management and evaluation;
• enhancing access to finance;
• measuring and evaluating commercial and developmental benefits; and
• maximizing the commercial and social value of business models through effective
advocacy and communications.
A range of organizations have developed tools and resources to specifically support
these outcomes, building on an ever-growing body of international experience and
analysis.
It provides a simple taxonomy of the resources currently available, and then highlights
some key resources recommended by the organizers under each category. Many
resources on this list span multiple categories (e.g. multi-feature web platforms) but we
have tried to place them where they fit best within the taxonomy.
This document is not definite or comprehensive, but will hopefully provide basic
signposting to help users find the resources that they need. We hope it will be a source
of discussion and debate among organizations that develop and promote inclusive
business resources as to how best to categorize and present information to support the
needs of practitioners. Finally it may also assist both users and developers identify areas
where current tools and resources may be lacking or inadequate.
1
This document was developed by WBCSD and Beth Jenkins of the CSR Initiative,
Kennedy School of Government, Harvard University, with input and review by IBLF,
UNDP, the Business Innovation Facility and Business Action for Africa. The document
was compiled as a resource for the event “Accelerating Progress to the Millennium
Development Goals through Inclusive Business” being co-organized by WBCSD and a
number of leading institutions held in New York on 21 September 2010.See
http://www.wbcsd.org/web/mdgsummit2010.htm for more information.
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2. WBCSD page 5
RESOURCES FOR ACTION
At the centre of the „map‟ are the tools and resources that directly support action by
inclusive business practitioners i.e. the initiation, development and scaling of inclusive
business models. The action category has been divided into three basic stages to assist
practitioners find resources that are appropriate to their stage of inclusive business
model development:
1. Concept development – Developing an initial inclusive business concept that can
be taken forward for piloting and/or implementation, and building internal support for
the concept where necessary.
2. Implementation – Implementing successful inclusive business models in real-world
markets.
3. Measurement and evaluation – Evaluating and measuring the commercial and
social performance of inclusive business models, as a key platform for enhancing
performance and for business model replication and/or scaling.
Figure 1: A Map of Inclusive Business Tools and Resources
SUPPORTING RESOURCES
In the inclusive business space there are a range of resources and information platforms
which further facilitate and magnify the efforts being made by practitioners. These
resources include:
• Case studies & data – Data sources that inform inclusive business model design
and implementation, through documenting the experiences of others and providing
useful commercial and social data.
• Networking – Enabling like-minded individuals and organizations to engage in
innovative dialogues on inclusive business and make connections for mutual
advantage.
• Visibility – Platforms, information channels, and events that maximize the value of
outreach activities of organizations engaged in inclusive business.
• Advocacy – Organizations and platforms that seek to influence public and
corporate policy to enhance the enabling environment for the expansion and scaling
of inclusive business.
3. WBCSD page 5
RESOURCES FOR ACTION
COMPONENT KEY RESOURCES
Building Awareness & Internal Support
WBCSD Inclusive Business Challenge
IBLF: A Guide to Inclusive Business
WBCSD/SNV Alliance for Inclusive
Business: Inclusive Business – Profitable
Business for Successful Development
Business Model Development
UNDP Growing Inclusive Markets Strategy
Matrix
Monitor Group: Emerging Markets, Emerging
Models
Concept
Product Design
Development
Massachusetts Institute of Technology (MIT)
D-Lab
TU Delft BoP Initiative
Stanford Entrepreneurial Design for Extreme
Affordability
Supply Chain
ODI: Supply and distribution chains of
multinationals: Harnessing their potential for
ACTION
development
Harvard/IFC/IBLF: Business Linkages:
Lessons, Opportunities, and Challenges
General Guidance
IBLF: A Framework for Practical Action in
Inclusive Business
Base of the Pyramid Protocol
Business Innovation Facility Practitioner Hub
Partnering
WBCSD/IBLF Business Guide to
Development Actors
Implementati
The Partnering Toolbook
on
Scaling
IFC/Harvard: Scaling Up Inclusive Business
Finance & Funding
African Enterprise Challenge Fund
Inter-American Development Bank:
Opportunities for the Majority
USAID‟s Global Development Alliance
4. WBCSD page 5
International Finance Corporation
Advisory Support
UNDP Growing Sustainable Business
Business Innovation Facility
Netherlands Development Organization
(SNV)
IDB Corporate Leaders Program for Success
in Majority Markets
IFC Advisory Services
Ashoka Full Economic Citizenship Initiative
Technoserve
Avina
WBCSD Measuring Impact Framework
UNEP: Towards Triple Impact - Toolbox for
Analysing Sustainable Ventures in
Measurement Developing Countries
& Evaluation Impact Reporting & Investment Standards
Oxfam Poverty Footprint
Base of the Pyramid Impact Assessment
Framework2
SUPPORTING RESOURCES
COMPONENT KEY RESOURCES
Case Studies
UNDP Growing Inclusive Markets Case
Studies
WBCSD Case Studies
IBLF Inclusive Business Sourcebook
Business Fights Poverty Case Study
„Clickable Map‟
Harvard Economic Opportunity Series
Papers (extractives, financial services, food
& beverage, health care, ICT, tourism and
CASES STUDIES & utilities)
DATA IFC/Harvard: Scaling Up Inclusive Business
IFC: Telling Our Story: Base of the Pyramid
Investments
Market Data
UNDP Heat Maps
IFC, World Bank & WRI: The Next 4 Billion:
Market Size and Business Strategy at the
Base of the Pyramid
World Bank Data
Millennium Development Goals Statistics
2
See London, T. 2009. Making better investments at the base of the pyramid. Harvard
Business Review, 87(5): 106-113
5. WBCSD page 5
Global
Business Fights Poverty
Business Call to Action
Base of the Pyramid Knowledge Network
Regional: Africa
NETWORKING
Business Action for Africa
Regional: Latin America
Negocioisinclusivos.org
Majoritymarkets.org
Websites
Inclusivebusiness.org
Business Fights Poverty
VISIBILITY NextBillion.net
Awards
World Business and Development Awards
Business Advocacy Organizations & Platforms
Business Call to Action
WBCSD
ADVOCACY IBLF
The Partnering Initiative
Business Action for Africa
Abbreviations: UK Department for International Development (DFID); International
Business Leaders Forum (IBLF); International Finance Corporation (IFC); Overseas
Development Institute (ODI); United Nations Development Programme (UNDP); United
Nations Environment Programme (UNEP); World Business Council for Sustainable
Development (WBCSD); World Resources Institute (WRI)