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Storing the Self
 On the Social Production of Data




                               @macroscopist
                               @jldevicente

José Luis de Vicente             Futuros Possíveis
www.medialab-prado.es          USP | Sao Paulo BR
Barcelona ES                         05 / 10 / 2012
ONE: GEOGRAPHIES OF DATA
THE INTERNET RUNS ON COFFEE
GOOGLE DATA CENTER, DALLES, OREGON (EEUU)
QUINCY, WASHINGTON
FACEBOOK




MICROSOFT
30 MILLION WATTS
1.8 TRILLION GIGABYTES IN 2011
75% BY CONSUMERS
Q: On your servers, do you save everything ever entered into
Facebook at any time, whether or not it’s been deleted, untagged, and
so forth?
Q: On your servers, do you save everything ever entered into
Facebook at any time, whether or not it’s been deleted, untagged, and
so forth?

A: That is essentially correct at this moment. The only reason we’re
changing that is for performance reasons. When you make any sort of
interaction on Facebook — upload a photo, click on somebody’s
profile, update your status, change your profile information —
Q: On your servers, do you save everything ever entered into
Facebook at any time, whether or not it’s been deleted, untagged, and
so forth?

A: That is essentially correct at this moment. The only reason we’re
changing that is for performance reasons. When you make any sort of
interaction on Facebook — upload a photo, click on somebody’s
profile, update your status, change your profile information —

 Q: When you say “click on somebody’s profile,” you mean you save
our viewing history?
Q: On your servers, do you save everything ever entered into
Facebook at any time, whether or not it’s been deleted, untagged, and
so forth?

A: That is essentially correct at this moment. The only reason we’re
changing that is for performance reasons. When you make any sort of
interaction on Facebook — upload a photo, click on somebody’s
profile, update your status, change your profile information —

 Q: When you say “click on somebody’s profile,” you mean you save
our viewing history?


A: That’s right. How do you think we know who your best friends are?




                   THE RUMPUS: “Conversations About the Internet #5: Anonymous Facebook Employee”
TWO: THE CORRESPONDENCE OF AN ENTIRE PEOPLE
ALFRED VAIL, TELEGRAPH PIONEER
Fancy some future Macaulay rummaging among such a store, and
painting therefrom the salient features of the social and commercial
life of England in the XIX century.

What might not be gathered some day in the XXI century from a record
of the correspondence of an entire people?




                                         ALFRED VAIL: “The Electromagnetic Telegraph”
Fancy some future Macaulay rummaging among such a store, and
painting therefrom the salient features of the social and commercial
life of England in the XIX century.

What might not be gathered some day in the XXI century from a record
of the correspondence of an entire people?
...messages to and from merchants, members of congress, officers of
the government, banks, brokers, police officers, parties, who by
agreement had met each other at the two stations, or had been sent for
by one of the parties; items of news, election returns, announcement
of deaths, inquiries respecting the health of families and individuals,
the daily proceedings of the senate and house of representatives,
orders for goods, inquiries respecting the sailing of vessels,
proceedings of cases in the various courts, summoning of witnesses,
messages in relation to special and express trains, invitations, the
receipt of money at one station and its payment at the other....



                                          ALFRED VAIL: “The Electromagnetic Telegraph”
ERIK KESSEL FOAM GALLERY
CHRISTOPHER BAKER HELLO WORLD
JONATHAN HARRIS WE FEEL FINE
ZACH GAGE MY BEST DAY EVER
NEW YORK VS. THE WORLD
                                        MONTH-BY-MONTH LISTENING TRENDS FOR NEW YORK IN 2009*
            DEC 08                            JAN 09                          FEB 09                       MAR 09                               APR 09                       MAY 09                                      JUN 09                      JUL 09                         AUG 09                        SEP 09


                                          American band Animal Collective get love at home and
                                          abroad. Currently based in NYC, they have a constant,                                                                                                                                                                                                            After appearances on
                                          mighty presence in the city’s music scene all year long.                                                                                                                                                                                                         David Letterman to promote t
                                          Tagged “experimental” by fans on Last.fm, they’re the only        OCT ‘08            FEB - MAR ‘09      NOV ‘09
                                                                                                                                                                                                                                                                                                           Decemberists continue to rea
                                          band of this appellation to make the Top 40 this year.
                                                                                                            Yeah Yeah Yeah’s It’s Blitz! gets leaked on                                                                                    OCT ‘08          MAR ‘09     MAY ‘09   NOV ‘09



                                                                                                            release date gets pushed forward to the                                                                                        Grizzly bear first make a blip in March                                                    Massachusetts
                                                                                                                                                                                                                                           when Veckatimest (like the Yeah Yeah                                                      in the New Yor
                                                                                                            the top 10 for the year.                                                                                                       Yeahs album of the year) is leaked online.                                                the time Mann
us, (released
 omotion                                                                                                                                                                                                                                   is officially released and they stay on the                                                Reeling’ starts
r’. Selling                                                                                                                                                                                                                                NYC radar for the rest of the year, winning
 rst week,                                                                                                                                                                                                                                 them #21 on the Last.fm Top 40 chart.
 sten but their
                                                                                                               M. WARD                                                                                                 REGINA SPEKTOR
 ew year while                                                                                                                                                                                                          THE DECEMBERISTS

ake waves in
                                                                                                           THE DECEMBERISTS
                                                                                                                                                                                                                       LADY GAGA                                                                                  BRAND NEW
                                                                                                                                               BAT FOR LASHES
                                                                                                                                                                                                                                                                                                                  THE DECEMBERISTS




                                                                                                       YEAH YEAH YEAHS
                                                                                                                                                  METRIC
                                                                                                                                                                                                   GRIZZLY BEAR                                                                       YEAH YEAH YEAHS
                                                                                                                                                                                                                                                                                       LADY GAGA
                                            ANDREW BIRD                                                                                                                                                              ANIMAL COLLECTIVE
                                                                                                             LADY GAGA


             KANYE WEST
                        T.I.
                                                                                                         GRIZZLY BEAR                                                                                                PHOENIX
                                                                ANIMAL COLLECTIVE                                                                                                                               PASSION PIT
                                                                                                                                                                                                                                                                                  PASSION PIT                     JAY-Z
                                                                                                                                                                                                                DIRTY PROJECTORS
                                                                                                                                               PHOENIX                                                                                                DISCOVERY
                  THE KILLERS
                                                                              LILY ALLEN                                                                                     ST. VINCENT
                                                                                                                                                                                                                       MOS DEF                           WILCO                                                    THE XX
                  LOS CAMPESINOS!                                           THE LONELY ISLAND                                                                                 CAMERA OBSCURA                                                         THE DEAD WEATHER                       YACHT
             THE ALL AMERICAN REJECTS           GUNS N’ ROSES                                                                                   BAT FOR LASHES
                                                                                                                                                                                                                                                                                                                  BRAND NEW
                                                                                                                                                                                                                      PLACEBO
                                                                               A DAY TO REMEMBER              KELLY CLARKSON                                                                                                                         REGINA SPEKTOR
                                                                                                                                               THE LONELY ISLAND
                                                                             THE LONELY ISLAND
                                                                                                                      U2                                                     ANIMAL COLLECTIVE                                                         ALL TIME LOW
                                                                                                                                                                                                                                                                                                                    LA ROUX
           THE KILLERS                                                                                        RÖYKSOPP                                                                                                                                                                 THE KILLERS
                                          ANIMAL COLLECTIVE
                                                                                                           YEAH YEAH YEAHS                                                                                                                              LA ROUX

      BRITNEY SPEARS                                                         LILY ALLEN                                                                                                                              LADY GAGA                                                                                    LADY GAGA
                                                                                                                                                                                                                        BRITNEY SPEARS
                                                                                                                                                                                                                                                                                  ARCTIC MONKEYS
                                                                              LADY GAGA
                                                                                                                                                                   GREEN DAY
                                                                                                                                                                                                                                                                                                          MUSE
                   NICKELBACK

                   KANYE WEST

                                                                                                                                                                                                                        PHOENIX
                                                                              THE PRODIGY                                                        DEPECHE MODE

                                                                                                                                                                         EMINEM                                        GRIZZLY BEAR
                                                                                                                                                                                                                         ENTER SHIKARI



                                                                                                                                                                                                                                                                                                                     JAY-Z
                                                                                                                                                                                                                                                                                                                   PEARL JAM




                                                                                                                                                                   OCT ‘08                       MAY ‘09   JUL ‘09      NOV ‘09


                                                                                                                                                                   Phoenix, one of the few European bands                                                                                               OCT ‘08                                   SE
JO WOOD MAPPING LONDON BIKE TRANSPORTATION
THREE: ART AND BUSINESS OF STORING YOURSELF
Nine

                   65

                                             3
                                                 4


                                      16              4




Salad   Apple      Twelve
One     Graffiti
                   Spicy
Back Forty                  28           Twenty 24
                   Seven
Time & Words                NICHOLAS FELTON FELTRON REPORT 2009
NICHOLAS FELTON FELTRON REPORT 2010
THE MOST DOCUMENTED LIFE IN HISTORY
DIETER ROTH DIARIES
TEHCHING HSIEH ONE YEAR PERFORMANCE 1980-1981
HORST ADEMEIT
FOUR : RECONSTRUCT, ACCESS, ACTIVATE
THE BIGGEST PUZZLE IN HISTORY
MAX SCHREMS, 24, HOLDS HIS FACEBOOK HISTORY
« prev
MICHELLE TELLS THE LIVES OF OTHERS




                         « prev
                         « prev




                                  MICHELLE TERAN FOLGEN
A MACHINE TO CREATE MEMORIES
Obrigado pela sua atenção.
--------------------------------------------------------------------------


jl@elastico.net
www.zzzinc.net
www.medialab-prado.es/visualizar


twitter.com/jldevicente (español)
twitter.com/macroscopist (english)



José Luis de Vicente
www.zzzinc.net
Barcelona ES

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José Luis de Vicente - Armazenando a si: sobre a produção social dos dados / Storing the Self: about the social production of data

  • 1. Storing the Self On the Social Production of Data @macroscopist @jldevicente José Luis de Vicente Futuros Possíveis www.medialab-prado.es USP | Sao Paulo BR Barcelona ES 05 / 10 / 2012
  • 3.
  • 4. THE INTERNET RUNS ON COFFEE
  • 5. GOOGLE DATA CENTER, DALLES, OREGON (EEUU)
  • 7.
  • 12. Q: On your servers, do you save everything ever entered into Facebook at any time, whether or not it’s been deleted, untagged, and so forth?
  • 13. Q: On your servers, do you save everything ever entered into Facebook at any time, whether or not it’s been deleted, untagged, and so forth? A: That is essentially correct at this moment. The only reason we’re changing that is for performance reasons. When you make any sort of interaction on Facebook — upload a photo, click on somebody’s profile, update your status, change your profile information —
  • 14. Q: On your servers, do you save everything ever entered into Facebook at any time, whether or not it’s been deleted, untagged, and so forth? A: That is essentially correct at this moment. The only reason we’re changing that is for performance reasons. When you make any sort of interaction on Facebook — upload a photo, click on somebody’s profile, update your status, change your profile information — Q: When you say “click on somebody’s profile,” you mean you save our viewing history?
  • 15. Q: On your servers, do you save everything ever entered into Facebook at any time, whether or not it’s been deleted, untagged, and so forth? A: That is essentially correct at this moment. The only reason we’re changing that is for performance reasons. When you make any sort of interaction on Facebook — upload a photo, click on somebody’s profile, update your status, change your profile information — Q: When you say “click on somebody’s profile,” you mean you save our viewing history? A: That’s right. How do you think we know who your best friends are? THE RUMPUS: “Conversations About the Internet #5: Anonymous Facebook Employee”
  • 16.
  • 17.
  • 18.
  • 19. TWO: THE CORRESPONDENCE OF AN ENTIRE PEOPLE
  • 20.
  • 22. Fancy some future Macaulay rummaging among such a store, and painting therefrom the salient features of the social and commercial life of England in the XIX century. What might not be gathered some day in the XXI century from a record of the correspondence of an entire people? ALFRED VAIL: “The Electromagnetic Telegraph”
  • 23. Fancy some future Macaulay rummaging among such a store, and painting therefrom the salient features of the social and commercial life of England in the XIX century. What might not be gathered some day in the XXI century from a record of the correspondence of an entire people? ...messages to and from merchants, members of congress, officers of the government, banks, brokers, police officers, parties, who by agreement had met each other at the two stations, or had been sent for by one of the parties; items of news, election returns, announcement of deaths, inquiries respecting the health of families and individuals, the daily proceedings of the senate and house of representatives, orders for goods, inquiries respecting the sailing of vessels, proceedings of cases in the various courts, summoning of witnesses, messages in relation to special and express trains, invitations, the receipt of money at one station and its payment at the other.... ALFRED VAIL: “The Electromagnetic Telegraph”
  • 24. ERIK KESSEL FOAM GALLERY
  • 26. JONATHAN HARRIS WE FEEL FINE
  • 27. ZACH GAGE MY BEST DAY EVER
  • 28. NEW YORK VS. THE WORLD MONTH-BY-MONTH LISTENING TRENDS FOR NEW YORK IN 2009* DEC 08 JAN 09 FEB 09 MAR 09 APR 09 MAY 09 JUN 09 JUL 09 AUG 09 SEP 09 American band Animal Collective get love at home and abroad. Currently based in NYC, they have a constant, After appearances on mighty presence in the city’s music scene all year long. David Letterman to promote t Tagged “experimental” by fans on Last.fm, they’re the only OCT ‘08 FEB - MAR ‘09 NOV ‘09 Decemberists continue to rea band of this appellation to make the Top 40 this year. Yeah Yeah Yeah’s It’s Blitz! gets leaked on OCT ‘08 MAR ‘09 MAY ‘09 NOV ‘09 release date gets pushed forward to the Grizzly bear first make a blip in March Massachusetts when Veckatimest (like the Yeah Yeah in the New Yor the top 10 for the year. Yeahs album of the year) is leaked online. the time Mann us, (released omotion is officially released and they stay on the Reeling’ starts r’. Selling NYC radar for the rest of the year, winning rst week, them #21 on the Last.fm Top 40 chart. sten but their M. WARD REGINA SPEKTOR ew year while THE DECEMBERISTS ake waves in THE DECEMBERISTS LADY GAGA BRAND NEW BAT FOR LASHES THE DECEMBERISTS YEAH YEAH YEAHS METRIC GRIZZLY BEAR YEAH YEAH YEAHS LADY GAGA ANDREW BIRD ANIMAL COLLECTIVE LADY GAGA KANYE WEST T.I. GRIZZLY BEAR PHOENIX ANIMAL COLLECTIVE PASSION PIT PASSION PIT JAY-Z DIRTY PROJECTORS PHOENIX DISCOVERY THE KILLERS LILY ALLEN ST. VINCENT MOS DEF WILCO THE XX LOS CAMPESINOS! THE LONELY ISLAND CAMERA OBSCURA THE DEAD WEATHER YACHT THE ALL AMERICAN REJECTS GUNS N’ ROSES BAT FOR LASHES BRAND NEW PLACEBO A DAY TO REMEMBER KELLY CLARKSON REGINA SPEKTOR THE LONELY ISLAND THE LONELY ISLAND U2 ANIMAL COLLECTIVE ALL TIME LOW LA ROUX THE KILLERS RÖYKSOPP THE KILLERS ANIMAL COLLECTIVE YEAH YEAH YEAHS LA ROUX BRITNEY SPEARS LILY ALLEN LADY GAGA LADY GAGA BRITNEY SPEARS ARCTIC MONKEYS LADY GAGA GREEN DAY MUSE NICKELBACK KANYE WEST PHOENIX THE PRODIGY DEPECHE MODE EMINEM GRIZZLY BEAR ENTER SHIKARI JAY-Z PEARL JAM OCT ‘08 MAY ‘09 JUL ‘09 NOV ‘09 Phoenix, one of the few European bands OCT ‘08 SE
  • 29.
  • 30. JO WOOD MAPPING LONDON BIKE TRANSPORTATION
  • 31. THREE: ART AND BUSINESS OF STORING YOURSELF
  • 32.
  • 33. Nine 65 3 4 16 4 Salad Apple Twelve One Graffiti Spicy Back Forty 28 Twenty 24 Seven Time & Words NICHOLAS FELTON FELTRON REPORT 2009
  • 34. NICHOLAS FELTON FELTRON REPORT 2010
  • 35. THE MOST DOCUMENTED LIFE IN HISTORY
  • 37. TEHCHING HSIEH ONE YEAR PERFORMANCE 1980-1981
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. FOUR : RECONSTRUCT, ACCESS, ACTIVATE
  • 48.
  • 49. THE BIGGEST PUZZLE IN HISTORY
  • 50. MAX SCHREMS, 24, HOLDS HIS FACEBOOK HISTORY
  • 51. « prev MICHELLE TELLS THE LIVES OF OTHERS « prev « prev MICHELLE TERAN FOLGEN
  • 52. A MACHINE TO CREATE MEMORIES
  • 53. Obrigado pela sua atenção. -------------------------------------------------------------------------- jl@elastico.net www.zzzinc.net www.medialab-prado.es/visualizar twitter.com/jldevicente (español) twitter.com/macroscopist (english) José Luis de Vicente www.zzzinc.net Barcelona ES