I love my city! 
A concept for CSR 
Namrata Rana 
The Customer Experience Company
Experience 
Forward 
Love 
Start 
Rebirth 
Inherit 
Design 
Care 
Gallery 
Play 
Every city has a 
X factor, which 
is a c...
Experience 
Forward 
Love 
Start 
Rebirth 
Inherit 
Design 
Care 
Gallery 
Play 
There is a need to connect with people in...
I love My City! 
Guiding Principles 1 
Connect to the aspiration of a city. 
Make a genuine difference 
Not just preservat...
I love My City! 
Guiding Principles 2 
A connection with the city cannot be ephemeral 
Genuine Impact is a medium to long ...
1 
I Love my city 
Community Engagement 
Framework 
Help 
Learn 
Find
Water 
We live in a hot country 
The concept of a ‘PYOU’ or 
safe cool drinking water 
provided by individuals and 
commun...
Trees 
Each city was known for 
some specific trees 
They fit in with the climate of 
the city. Somewhere along the 
way, ...
Reading Rooms 
Investing in the future 
Libraries have performed a role 
in sharing information and 
knowledge. 
But there...
Helping Hands 
Work together for common 
causes 
Many small things get held up 
because of inability to contact 
the right...
Map Utilities 
Finding services should be 
easy 
The ability to find things online/ 
on mobile is a big help. 
Clean toile...
Learn 
Science Museum 
The science museum is an 
integral part of the city and a 
learning hub for the city of 
Delhi. 
It...
I Love my city 
Platform 
CSR should touch 
everyday lives and 
everyone 
Water 
Help 
Learn 
Find 
Online Conversations 
...
I Love my city 
Digital Platform 2Water 
Online Conversations 
Trees 
Online info on trees and issues 
Reading Rooms 
Onli...
3I Love my City Lets make it better 
Water 
Partnerships 
Trees 
Planting Trees 
Reading Rooms 
Setting up rooms 
Helping ...
How does all this fit into 
the new CSR Laws
CSR Rules 
1. Eradicating hunger, poverty and malnutrition, promoting preventative health care and sanitation and 
making ...
Futurescape, Delhi 
Level 4, Rectangle 1, Commercial Complex D4 
Saket, Behind Sheraton, Delhi 
New Delhi – 110017, INDIA ...
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I Love My City - A Concept for CSR

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Every city has a X factor, which is a combination of many things. Brands could connect by taking forward the conversations around these elements. For example, In a rapidly changing India people are looking at older structures as inheritance that needs to be preserved. Could we revitalize things that have been lost along the way? Can we design socially responsible programs for new urbanism that gen x could relate to? Care about causes, start new movements and most importantly celebrate the city in its various manifestations.

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I Love My City - A Concept for CSR

  1. 1. I love my city! A concept for CSR Namrata Rana The Customer Experience Company
  2. 2. Experience Forward Love Start Rebirth Inherit Design Care Gallery Play Every city has a X factor, which is a combination of many things
  3. 3. Experience Forward Love Start Rebirth Inherit Design Care Gallery Play There is a need to connect with people in cities by taking forward the conversations around these elements. In a rapidly changing India people are looking at older structures as inheritance that needs to be preserved Revitalize things that have been lost along the way Design for new urbanism Care about causes Start new movements and most importantly PLAY in its various manifestations
  4. 4. I love My City! Guiding Principles 1 Connect to the aspiration of a city. Make a genuine difference Not just preservation but creation of a shared future with multiple initiatives. Conversations and initiatives that create positive outcomes
  5. 5. I love My City! Guiding Principles 2 A connection with the city cannot be ephemeral Genuine Impact is a medium to long term venture which moves beyond branding and into the realm of utility To connect with the ‘X’ factor of the city, many activities conversations and events are needed that require multiple stakeholders and partners This document prepares the groundwork and starts the dialogue with a specific ‘tasks to be done’ for the citizens being a focal point
  6. 6. 1 I Love my city Community Engagement Framework Help Learn Find
  7. 7. Water We live in a hot country The concept of a ‘PYOU’ or safe cool drinking water provided by individuals and communities in earthenware used to be a very common sight across our cities. This concept seems to have disappeared The need for drinking water in a hot country has not gone away. 1 hour of rain can lead to storage of almost 20-30 litres of potable water that can be used for cooking and drinking. With the right kind of recharging processes ground water can be recharged. I love my city platform can help with online conversations around these questions Online Conversations 1. How do I start? - Tools and Methods 2. Let me talk to an expert 3. Help me do it Partnerships 1. Connect with like minded experts and organisations who can help
  8. 8. Trees Each city was known for some specific trees They fit in with the climate of the city. Somewhere along the way, either trees were felled or new exotic varieties ill-suited to the city were brought in. To recharge the breathing spaces of the city we need to bring back the conversation around not just the green cover but the right green cover for the city. I love my city platform can help with planting trees. Planting 1. Plant the right trees for a city through the RWA / Colony association 2. Creation of an online Tree Champions Club
  9. 9. Reading Rooms Investing in the future Libraries have performed a role in sharing information and knowledge. But there is pressure on the library model. The library is also facing pressure from e-books. What if we can REIMAGINE public spaces with books and how they are sourced. Convert them into reading rooms - encourage reading habits, conversations and discussions. I love my city platform can help with sourcing and distribution of books Book sourcing 1. Using the online platform to share / donate books 2. Make the book catalog available online Reading Rooms 1. Identify and refresh books in 8-10 centres in the city 2. These could be in a mall / hall in a charitable institution or in a school/educational institution
  10. 10. Helping Hands Work together for common causes Many small things get held up because of inability to contact the right people or paucity of funds. Playgrounds that need fixing, Stray dogs that need sterilisation, dirty spots that need cleaning are just some. I love my city platform can help with small impactful projects On ground action 1. Get people and Resident associations to define small projects and action them through volunteerism 2. Financial support
  11. 11. Map Utilities Finding services should be easy The ability to find things online/ on mobile is a big help. Clean toilets for women, playgrounds with swings that work, safe walking zones can easily be mapped by ordinary citizens I love my city platform can help make useful maps Map my services 1. Online maps are crowdsourced and made readily available through online Apps. 2. Maybe partner either a map my india or google? to update their maps?
  12. 12. Learn Science Museum The science museum is an integral part of the city and a learning hub for the city of Delhi. It can be a wonderful opportunity to engage the next generation via learning modules and installations on 1. Water 2. Science and Tech heritage 3. Biology 4. Fun Science 5. Emerging Tech I love my city platform can help make the science museum come to life Learning + quizzes 1. Water 2. Science and Tech heritage 3. Biology 4. Fun Science 5. Emerging Tech Exhibits 1. Add to the exhibits
  13. 13. I Love my city Platform CSR should touch everyday lives and everyone Water Help Learn Find Online Conversations Partnerships Trees Online info on trees and issues Planting Trees Reading Rooms Online Book Sourcing Helping set up reading rooms Helping Hands Online Conversations Implementing projects Maps Crowdsource digital map info Contests Art Design Science Education Learning + quizzes + installations 1
  14. 14. I Love my city Digital Platform 2Water Online Conversations Trees Online info on trees and issues Reading Rooms Online Book Sourcing Helping Hands Online Conversations Maps Crowdsource digital map info Contests Art Design Science Education Quizzes
  15. 15. 3I Love my City Lets make it better Water Partnerships Trees Planting Trees Reading Rooms Setting up rooms Helping Hands Implementing projects Education Science Museum
  16. 16. How does all this fit into the new CSR Laws
  17. 17. CSR Rules 1. Eradicating hunger, poverty and malnutrition, promoting preventative health care and sanitation and making available safe drinking water; 2. Promoting education including special education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood enhancement projects; 3. Promoting gender equality, empowering women, setting up homes and hostels for women and orphans; setting up old age homes, day care centers and other such facilities for senior citizens and measures for reducing inequalities faced by socially and economically backward groups; 4. Ensuring environmental sustainability, ecological balance, protections of flora and fauna, animal welfare, agroforestry, conversation of natural resources and maintaining quality of soil, air and water; 5. Protection of national heritage, art and culture including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts; 6. Measures for the benefit of armed forces veterans, war widows and their dependents; 7. Training to promote rural sports, regionally recognized sports, Paralympics sports; 8. Contribution to the Prime Minister’s National Relief Fund or any other fund set up by the Central Government for socio-economic development and relief and welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women; 9. Contributions or funds provided by technology incubators located within academic institutions which are approved by the Central Government; and, 10. Rural development projects. * The text marked in red are the areas the project fits into
  18. 18. Futurescape, Delhi Level 4, Rectangle 1, Commercial Complex D4 Saket, Behind Sheraton, Delhi New Delhi – 110017, INDIA Futurescape, Mumbai Level 2, Raheja Centre Point 294 CST Road Near Mumbai University Off Bandra–Kurla Complex, Santacruz (E) Mumbai – 400098, INDIA Telephone: +91 9910201783 +91 (11) 6654 4196 Email: innovate@futurescape.in Web: www.futurescape.in Twitter: @futurescape

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