Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
'Website Launch' is one of the most dreaded words for designers and clients alike because, (1) websites are inherently complex; (2) the technology is always underappreciated; and (3) the process requires agreement amongst stakeholders who typically veto forward progress, usually at the last minute. No matter how hard we try, rarely does someone say, 'I love my website' even though everyone knows it’s the face of business. But it’s not the website that is broken it is the approach to a website launch that is broken. In the hypercompetitive environment of digital, social and mobile engagement, agencies and their clients need to throw out the notion of 'The Launch' and move to a more agile process where there are iterative deadlines and launches, killer web teams, and the right combination of technology and tools. In this session you will learn how to adopt an agile website development model; remove redundancy and repetition from the web design process; leverage technology to support continuous web design and development; build a recurring revenue relationship with clients and deliver a new level of user engagement, giving them a reason to come back again and again.