Ben Huh's talk from Future Insights Live 2014 in Las Vegas: "The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything."
Miss his talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
15. To Horizontal
Books Radio TV
Print CDs Theatre
Computers
Smartphones
eBooks
Smart TV
FormFactor
Read Listen Watch
Activity
Devices ≠ Format
@benhuh
47. The Future of Devices
Smart watches
Roku/AppleTV/Chromecast
XBOX One/PS 4
Google Glass
Oculus Rift
Connected In-Car Systems
Ultra High Definition
3D printing
@benhuh
50. Formats don’t produce linear evolution.
Generational Change Required
@benhuh
Not what you were expecting?
51. 1. Copy old format
(Pre-roll, Mobile banners, games)
2. Creative few embrace the new
(Tweet, Instagram, GIFs, in-game purchase)
3. Mainstream embrace
(Vine, FB Fan Pages, Memes)
The Stages of Format Innovation
@benhuh
74. New devices create new use
cases
!
Old formats don’t fit in this
competitive world
!
New formats to better
fit new user environments
New Devices Love New Formats
1. Background
!
!
2. Challenges
!
!
3. Answers
@benhuh