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Prepared for Singapore
start-ups and
incubators, July 2012.



AWAKEN YOUR
INNER CFO
ABOUT US




                         @futureb00ks




www.futurebooks.com.sg
ENTREPRENEURS
ARE CREATIVE




                         I love
                         customers
                                                           I love talking
                                                           about my idea



                                     All I want to do is
                                     make product




www.futurebooks.com.sg
ENTREPRENUERS
CAN BE CFOs



      Establish a
      budget



                                          Setup a finance
                                          email address
                         The money
                         belongs to the
                         company




www.futurebooks.com.sg
MEET YOUR
OPPONENTS




www.futurebooks.com.sg
SETUP A CFO
AVATAR




                         PEACEFUL   AGGRESSIVE




www.futurebooks.com.sg
IDENTIFY YOUR
STAKEHOLDERS




   Transaction type        Stakeholders         Risk
   Accounts receivable     Customers            Default on
   (AR)                                         payment
   Cash payments (Cash)    Customers            Security
   Accounts payable (AP)   Suppliers            Cashflow
   Payroll                 Staff + Government   Penalties and
                           (IRAS + MOM)         staff turnover
   GST                     Government (IRAS)    Penalties




www.futurebooks.com.sg
ANALYSE 3 TYPES
OF BUSINESSES



    Consulting business



    Restaurant business



    App store business



www.futurebooks.com.sg
IDENTIFY YOUR
STAKEHOLDERS

                         Consulting business (B2B)
                                                                                       220
                                                            #Cash, 2                  TRANSACTIONS


                                       Payroll,
                                         20
                            GST,
                             20
                                                            AR,        Stakeholder:
                                                            80         customer

                         AP (fixed),
                             50


                                           AP (variable),
                                                50




www.futurebooks.com.sg
IDENTIFY YOUR
STAKEHOLDERS

                                  Restaurant business (B2C)
                                                                                           450
                 Stakeholder:                                                             TRANSACTIONS

                 staff + Govt
                                              Payroll,
                                                60               #Cash,
                                                                   90
       Stakeholder:
                                  GST,                                    AR, 10
       Govt.                       50


                                AP (fixed),                                Stakeholder:
                                    50
                                                                           suppliers
                                                         AP (variable),
                                                              200




www.futurebooks.com.sg
IDENTIFY YOUR
STAKEHOLDERS

                                    App store business (B2C)
                               GST, 10 Payroll, 100                      1500
                                                                         TRANSACTIONS
                         AP (fixed), 30
                                                          Stakeholder:
                                                          staff
                              AP (variable),
                                   150
                     AR, 10


                                                 #Cash,
                                                 1,000




www.futurebooks.com.sg
TRANSACTION
COMPARISON


      Payroll


         GST                               App store

                                           Restaurant
   AP (fixed)
                                           Consulting
AP (variable)


          AR


        Cash

                0        100   200   300        400     500   600




www.futurebooks.com.sg
TERMS OF USE




www.futurebooks.com.sg

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Futurebooks Awaken your Inner CFO

  • 1. Prepared for Singapore start-ups and incubators, July 2012. AWAKEN YOUR INNER CFO
  • 2. ABOUT US @futureb00ks www.futurebooks.com.sg
  • 3. ENTREPRENEURS ARE CREATIVE I love customers I love talking about my idea All I want to do is make product www.futurebooks.com.sg
  • 4. ENTREPRENUERS CAN BE CFOs Establish a budget Setup a finance email address The money belongs to the company www.futurebooks.com.sg
  • 6. SETUP A CFO AVATAR PEACEFUL AGGRESSIVE www.futurebooks.com.sg
  • 7. IDENTIFY YOUR STAKEHOLDERS Transaction type Stakeholders Risk Accounts receivable Customers Default on (AR) payment Cash payments (Cash) Customers Security Accounts payable (AP) Suppliers Cashflow Payroll Staff + Government Penalties and (IRAS + MOM) staff turnover GST Government (IRAS) Penalties www.futurebooks.com.sg
  • 8. ANALYSE 3 TYPES OF BUSINESSES Consulting business Restaurant business App store business www.futurebooks.com.sg
  • 9. IDENTIFY YOUR STAKEHOLDERS Consulting business (B2B) 220 #Cash, 2 TRANSACTIONS Payroll, 20 GST, 20 AR, Stakeholder: 80 customer AP (fixed), 50 AP (variable), 50 www.futurebooks.com.sg
  • 10. IDENTIFY YOUR STAKEHOLDERS Restaurant business (B2C) 450 Stakeholder: TRANSACTIONS staff + Govt Payroll, 60 #Cash, 90 Stakeholder: GST, AR, 10 Govt. 50 AP (fixed), Stakeholder: 50 suppliers AP (variable), 200 www.futurebooks.com.sg
  • 11. IDENTIFY YOUR STAKEHOLDERS App store business (B2C) GST, 10 Payroll, 100 1500 TRANSACTIONS AP (fixed), 30 Stakeholder: staff AP (variable), 150 AR, 10 #Cash, 1,000 www.futurebooks.com.sg
  • 12. TRANSACTION COMPARISON Payroll GST App store Restaurant AP (fixed) Consulting AP (variable) AR Cash 0 100 200 300 400 500 600 www.futurebooks.com.sg