Many B2B prospects prefer to read and engage via mobile devices (mostly smartphones and tablets). This is why you need to devote time and resources to mobile marketing. Follow these rules to make sure your B2B mobile marketing efforts are rewarded:

1. Mobile Marketing Revolution
Get on Board with the B2B
Mobile Marketing
Revolution
Christopher Ryan
info@fusionmarketingpartners.com

2. Mobile Marketing
2013 B2B Companies:
• Only allocated 1.7% of their
marketing budgets for mobile apps
• Only 1.4% for mobile well and apps
• Only 0.7% for SMS text messaging

3. B2B Prospects
Many B2B prospects prefer to read
and engage via mobile devices
(mostly smartphone and tablet).
This is why you need to devote time
and resources to mobile marketing.

4. There’s Still Time
Don’t fret if you have not been
active in mobile marketing…
chances are your competitors have
not been active either.

5. Follow these Rules
Follow these rules to be sure that
your B2B mobile marketing efforts
are being rewarded:

6. Rule 1: Mobile Email
Rule
#1
Mobile Friendly Emails –
43% of emails are opened on phones or
tablets
To be readable on mobile devices, design
your email under 600 pixels wide
Check that your graphics will render
properly in a small space

7. Rule 2: Brief Messages
Rule
#2
Keep Your Messages Brief –
Few prospects will sift through pages of
text to find what they want
Noted Marketing Expert, Chris Brogan,
States:
“If you don’t pay attention to what someone
would want from you when they’re on a
mobile device versus what they want from you
when they’re on their desktop, you’re missing
a huge opportunity.”

8. Rule 3: Singular Offer
Rule
#3
Have One Simple Offer –
Multiple calls to action (CTA) do not work
in mobile marketing
Difficult to understand CTAs do not work
either
You will do best to make the offer singular
and very simple

9. Rule 4: Mobile Pages
Rule
#4
Use Mobile Specific Landing Pages –
The practice of intricate landing pages may
work great for desktops
But do not fare well in a mobile marketing
environment
Mobile viewers require mobile-friendly
pages

10. Rule 5: Test First
Rule
#5
Test Before You Launch –
It is extremely important for mobile
marketers to check how websites and
landing pages render on every major type
of device
For emails, check HTML and text-only
versions

11. Rule 6: Trade Shows
Rule
#6
Mobile Marketing at Trade Shows –
Utilize mobile marketing at industry trade
shows and conferences
Provide attendees and visitors to your
booth with real-time offers and showrelated content

12. Rule 7: Use QR Codes
Rule
#7
Utilize QR Codes –
QR codes are two-dimensional bar codes –
allowing prospects to access information
Including:
•
•
•
•
Product data
Offers
Video
Audio
•
•
•
•
Coupons
Connections
Social Media
Websites

13. Best of Luck
These practices will help you
on your way to B2B mobile
marketing success –
Best of success!

14. Check Back!
Check back in the coming weeks to
learn more about B2B marketing and
lead generation!
Download our Lead Generation eBook:
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15. About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com
719-357-6280
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)