Recombobulation is defined as: “The act of putting back into order; removing confusion.” This applies to B2B marketing as it relates to five specific events that can throw off your stride.
1. Unexpected Competitive Pressure
2. New Executive or Sales Leadership
3. Pricing Changes
4. Mergers & Acquisitions
5. Ineffective Strategies
Staying within your comfort zone can be a trap. The discombobulation process can be painful, but the other side (after recombobulation) can be liberating and much more productive.