This presentation identifies the five most commonly used deceptive marketing techniques that lazy marketers use to craft their offers. It also reveals the truth about misleading practices showing that they have an adverse effect and fail to generate genuine interest and response.

1. Can We Please Tell the Truth
in Our Marketing Communications?
Christopher Ryan
info@fusionmarketingpartners.com

2. Some marketer’s have become lazy
and careless when creating offers and
by doing so fail to generate genuine
interest and response.
Lazy Marketing Creates an Adverse Effect

3. Operating Under False Pretenses
Operating under
false pretenses
breeds mistrust.
Take the time to
craft offers that are
both truthful and
effective.

4. The Marketer Who Cried Wolf
Misleading marketing
tactics harm your
reputation and create the
wrong outcomes.
• The trickery only works
once.
• The prospect is now
trained to disbelieve you
even when you’re telling
the truth.
Read the blog post here!

5. Deceptive Marketing Techniques
Here are the most common types of
dishonest marketing offers:
• Claiming the communication is
urgent. Remember that what is
urgent to the seller (getting the order)
may not be urgent to the buyer.
• Claiming that something is time
sensitive. My favorite examples are
radio commercials that state, “Only
available to those that call within the
next 30 minutes,” even though the
same commercial runs for months.

6. More Deceptive Marketing Techniques
• Claiming the offer is “official business.” A large number of direct
mailers are practicing this subterfuge by putting text on the outside
of the envelope that shouts something like: “To be opened only by
addressee — Fines for interfering with delivery of this mailing”. The
implication is that the correspondence is from a government
agency, when in fact it is usually selling something like an extended
car warranty.
• Claiming that the product or service is free. More often than not,
these so-called free offers are just bait for something that will cost
you money.
• Claiming that the offer is personal. We all get those emails that
claim, “This offer is reserved only for my closest
subscribers/members/friends.” Yet, you have no doubt that you are
one of several hundred thousand of the sender’s “friends.”

7. Remember
• Lazy marketer’s fail to generate genuine interest and response.
• Operating under false pretenses breeds mistrust. Take the time
to craft offers that are both truthful and effective.
• Repeatedly mislead your prospects and you train them to not
believe you even when you’re telling the truth.
• Deceptive marketing techniques may occasionally work but
never for the long-term.
• Be professional and tell the truth in your marketing
communications.
To read the complete blog post click here!
www.fusionmarketingpartners.com