“The Era of Camera-First Food” presented at SXSW 2018 exploring our relationship with food and its intersection with digital for you and your brand. #camerafood
Panelists:
- Lior Lev Sercarz from La Boîte (@la_boite)
- Director and photographer Thomas Schauer (@tschauer)
- Michael Friedl from Advantage Austria (@michaelfriedlnyc)
- Helen Todd (@HelensTravels)
2. Helen Todd
Social Squared
@helenstravels
@helenstravels
#sociality2
Lior Lev Sercarz
La Boîte
@la_boite
@laboiteny
#spicelife
Michael Friedl
Advantage Austria
@michaelfriedlnyc
@mfriedl_nyc
#AustriaInUS
Thomas Schauer
Taste In Motion
@tschauer
@schauerthomas
#tasteinmotion
#camerafood #sxsw
3. STATE OF THE PLATE
WHAT’S #TRENDING
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
4. THE KITCHEN TABLE SERVED AS THE
ORIGINAL SOCIAL NETWORK
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
5. YOU’RE EATING WITH YOUR EYES AND
CAMERA
TWEET
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
6. YOU ARE WHAT YOU EAT
(AND PHOTOGRAPH)
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
14. FOOD WILL KEEP US HUMAN
TWEET
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
15. TIPS & TAKEAWAYS TO
APPLY TO YOUR BRAND
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
16. ‣ KNOW AND LOVE YOUR PRODUCT
‣ STAY TRUE TO YOUR BRAND
‣ CUSTOMIZE & OPTIMIZE - SPECIFIC TO EACH PLATFORM.
‣ THINK VERTICAL - VERTICAL PINTEREST PINS AND VERTICAL VIDEO
‣ BE NIMBLE - PLATFORMS ARE CONSTANTLY CHANGING
BE READY TO TEST AND EXPERIMENT
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
17. ‣ THINK VISUAL STORYTELLING
‣ CONTENT, COMMUNITY, AND CONVERSATION ARE KING
‣ SOCIAL PROOF IS IMPORTANT
‣ OFFER FULL VISUAL TRANSPARENCY
‣ THE CONTENT YOU HAVE IS THE NEW VISUAL CURRENCY
BY WHICH MANY PEOPLE JUDGE AND EVALUATE YOU
@helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas#camerafood #sxsw
18. Q&A: HUNGRY FOR MORE
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas
19. PLEASE RATE US IN THE
SXSW APP.
#thankyou
#camerafood #sxsw @helenstravels | @laboiteny | @mfriedl_nyc | @schauerthomas