Slides from the TCLA & LOCVB presentation on December 6th, 2011.

2. Why Go Mobile? Mobile is a behavior, Not a technology m.funlake.com

4. Why Go Mobile?

5. How to Get Started Ask Your Web Designer - $500 - $2,000 Design & Set up - $25 and up for monthly hosting Why Go Mobile?

6. How to Get Started Use a web based system - Free to @ $200 depending on features - You control the data - Examples of Web Based Systems * Blog sites such as WordPress & Blogger * Google Sites * GoMobi.com Why Go Mobile?

7. How to Get Started Build it yourself and host on your site. Why Go Mobile?

8. Why Go Mobile?

10. Why Go Mobile?

13. Why Go Mobile? Questions?

14. QR Codes

15. QR Codes Quick Response Code

26. QR Codes Questions?

31. What Social Media Platforms Are Available for My Business?

34. 800 Million Users Worldwide ( Up 200 Million in 2011 Alone)

35. “ All Inclusive” Social Media Platform for Businesses ( Photo • Video • Text Updates • Places • Deals)

37. Over 200 Million Users ( 230 Million Tweets per Day (110% increase in 2011 )

38. 140 Characters = Perfect for Mobile Follow Interests & Conversations Find New Audiences & Communities (@mention • Re-Tweet • #HashTags )

39. #Hashtags Get Your Tweets Seen ( #LakeOfTheOzarks • #Missouri • #VisitMO • #Go2MO)

42. 3500 Photos Added Every Minute Photos Generate Engagement More Than Any Other Form of Content

43. Join and Be Active in Groups (Geographic & Niche-Specific Interests) Create and Share Content Great for Photo Contests

44. 490 Million Unique Visitors Every Month

45. Join and Be Active in Groups (Share Your Videos, Comment and “Favorite” Often) Shareable Content Across Social Channels

46. New Rule: 30 Seconds or Less (2 Minutes Maximum)

47. Location-Based Check-Ins = Good Marketing Get Recommendations from Trusted Friends & “Real People” Facebook, Twitter, Google+ Integration = Amplified Message

48. Users: Check-In, Leave “Tips” and Create Lists Users play a ‘Game’ by collecting Points & Badges for completing others’ tips. Businesses: Create Specials, Attract New Customers Claim Your Venue: www.foursquare.com/business

49. Real Reviews from Trusted Friends & “Real People” Facebook Integration = Built-In Network to Share With

50. Users are already halfway down the Marketing Funnel (Considering or Showing a Preference) Manage Your Listing for Correct Information & Images (Ask Customers, Guests and your ‘Biggest Fans’ to Review on Yelp & TA)

51. Social Media Marketing Advice & Best Practices Choose Your Role Be a Resource. Post local info & news, answer questions, post interesting links. Be a Friend. Share stories, offer ‘insider’ deals, behave like a consumer . Be the Entertainer. Use humor, post as a mascot or find a unique “voice”. Move Between Roles. All of the above.

52. Be Interesting by Being Interested Communities form around shared interests. People talk about what they like to do. Listen Before Posting. Find conversations. Don’t try to lead the conversation. Let users be the guide. Find a Niche. Cater your content to specific groups. Social Media Marketing Advice & Best Practices

53. Avoid Marketing-Speak People “turn off” when hearing a sales pitch. Don’t sound like a commercial. Social Media Marketing Advice & Best Practices

54. Focus on Your “Influencers” Talk directly to your most active fans. Use their name when responding or posting. ‘ Tag’ them in responses, photos and videos. Share their content and comments. Ask them to share your content with their friends. Possibly add them to your personal network. Social Media Marketing Advice & Best Practices

55. When is the best time to post content? • Facebook Engagement Rates up 30% on Sundays. • Early Morning (Before starting work.) • Early Evening (Before going to bed.) Social Media Marketing Advice & Best Practices

56. Be Brief • Try to catch your audience’s attention with one sentence. Social Media Marketing Advice & Best Practices

57. Give Clear Calls to Action Tell your audience what you want them to do. • “ Please share.” • “ What do you think?” • “ Review your experience with us.” • “ Like our Facebook page” Social Media Marketing Advice & Best Practices

58. Never Let a Fan/Follower Go Unanswered Take every opportunity to engage your audience. • Sincere conversation shows that you care. Social Media Marketing Advice & Best Practices

59. Promote Your Social Channels & Give Links • Print direct URLs and/or QR Codes on All Promo Materials • Link to social channels from your primary web site. Social Media Marketing Advice & Best Practices

60. Check Your Stats & Insights Often • See what content is working the best for your audience. • Target Demographics • Referring web sites & print ads. • Use http://bit.ly/ to shorten links on Twitter. Social Media Marketing Advice & Best Practices

61. Utilize Facebook Advertising Expand the reach of your page and content. • Shared Stories vs. Regular Facebook Ads. • Customize who your ads reach. • You set the cost and length of run. Social Media Marketing Advice & Best Practices

62. Follow Social Media Marketing Resources Social Media Marketing Advice & Best Practices

63. Find One Social Channel That Works for You … And Do it Well. Social Media Marketing Advice & Best Practices

64. Don’t Expect Immediate Results Building a following takes time. Be diligent & creative. Social Media Marketing Advice & Best Practices

65. What Kind of Content Engages an Audience? • Humor • Shocking or Unbelievable News • Emotional (“Tug at heart strings”) • Strong Agreement (Social/Charitable Causes) • Provacative (but “Safe for Work”) “ CONTENT IS KING ”

66. Social Media Marketing Content Ideas • Be Timely (Current Events & the Weather)

67. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) Social Media Marketing Content Ideas

68. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice Social Media Marketing Content Ideas

69. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests Social Media Marketing Content Ideas

70. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) Social Media Marketing Content Ideas

71. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) Social Media Marketing Content Ideas

72. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) Social Media Marketing Content Ideas

73. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). Social Media Marketing Content Ideas

74. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” Social Media Marketing Content Ideas

75. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years Social Media Marketing Content Ideas

76. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years • “ THANK YOU” (For following, For Visiting, For Staying, etc…) Social Media Marketing Content Ideas

77. Slides will be posted online and a link will be emailed to you. LIKE, FOLLOW & PARTICIPATE: www.facebook.com/funlake | www.facebook.com/lotocvb www.twitter.com/FunLakeMO (@FunLakeMO) www.youtube.com/locvb Evan Lampe: Email: evan@funlake.com | Twitter: @elampe Eric Homan: Email: eric@funlake.com | Twitter: @erichoman THANK YOU for joining us today!