This document provides an overview of an Internet of Things (IoT) company called Jasper and its business model presentation. The presentation covers Jasper's company introduction, value proposition, customer selection, scope of activities, value capture, competition, strategic control, and potential improvements. Jasper provides an IoT platform and cloud-based services to connect, manage, and monitor devices. It works with various industries including automotive, enterprise mobility, and connected devices. Jasper captures value through subscription and usage-based fees from its platform.
1. Group members:
Chen Weiguo, Student ID: A0146243L
Huang Shuangyao, Student ID: A0147252J
Gao Qianmei, Student ID: A0147219A
Wu Shanwei, Student ID: A0147284Y
Yan Chongkai, Student ID: A0147239Y
Lecturer:
A/Prof Jeffrey Funk
Jasper | The ON Switch for The Internet of Things
MT 5016 BUSINESS MODELS FOR HI-TECH PRODUCTS 1
3. About Internet of Things
3
The Internet of Things (IoT) is the network of physical
objects or
"things" embedded with electronics, software, sensor
s, and network connectivity, which enables these
objects to collect and exchange data. The Internet of
Things allows objects to be sensed and controlled
remotely across existing network infrastructure,
creating opportunities for more direct integration
between the physical world and computer-based
systems, and resulting in improved efficiency,
accuracy and economic benefit.
12. Value Proposition
Reference: http://www.jasper.com/iot-service-platform/connected-car
Connected Car
• Leading automotive OEMs use Control Center to launch,
manage and monetize connected car services
Manufacture
•Test Device
Connectivity
Distribute
•Diagnose
Remotely In
Transit
Promote
•Showcase
Services
Fulfill
•Provision
Consumer
Services
Monetize
•Metering and
Billing
Support
•Diagnose
Service Issue
Automation Split Billing
Intelligenc
e
Global
Scale
12
20. Customer Selection
Customer Segments
Incremental Market
Growth
New Market Space
Current Market
Definition
UnarticulateArticulated
Served
Market Penetration
CustomerNeeds
Unserved
Types of Customers
20
Countless potential
customers
21. Customer Selection
21
robotics and the power and
automation
provides power and automation technologies that enable
utility and industry customers to improve their
performance while lowering environmental impact.
service and healthcare
product development
Provides a total and reliable 24/7 nurse call system for
use in hospitals, nursing homes and other similar acute-
care facilities
industrial gases
users data telemetry on gas tanks in remote sites to
precisely track stock, manage consumption and ensure
compliance.
vending
machine
automates vending machine operations--from optimizing
service schedules, restocking levels and merchandizing,
and repairs.
Third-party logistic
delivers GPS tracking systems and dashboard mapping
interface for fleet telematics for remote vehicle activation
and messaging, and theft recovery.
car
remote control, emergency roadside assistance,
information and entertainment services and online vehicle
tracking and stolen-vehicle recovery.
agriculture
delivers online applications that promote yield
improvements, water savings and operational efficiency to
growers of all sizes.
25. 25
Scope of Activities
Research and design
their own SIM
Wireless Network Connection
Cooperate with
Telecommunications Operators
around the World
Internet all kinds of things
I-cloud platform +
remote control
26. Scope of Activities
• R&D
• Cloud-based Platform
• Sensor design
• IoT plan
• Data analysis
Outsourcing
• Mobile Network
• Sensor
Manufacture
• Marketing
• Distribution
Customer
• Connected Cars
• Enterprise Mobility
Services
• Connected Devices
26
27. In House Out Source
Sensor Design
Sensor Manufacture
Icloud-based platform
Network
I-cloud Platform Access
Data Analysis
Optimization Indication
27
Scope of Activities
In House or Open Innovation
31. Value Capture
TRADITIONAL PRODUCT MINDSET INTERNET OF THINGS MINDSET
VAUE
CREATI
ON
Customer
needs
Solution for existing needs
and lifestyle in a reactive manner
Address real-time and
emergent needs in a
predictive manner
Offering Stand alone product that becomes
obsolete over time
Product refreshes through over-
the-air updates and has
synergy value
Role of data Single point data is used for
future product requirements
Information
convergence creates the
experience for current products
and enables services
VELUE
CAPTURE
Path to profit Sell the next product or device Enable recurring revenue from
service
Capability
development
Leverage core competencies,
existing resources
&processes
Understand how other
ecosystem partners
make money
31
33. Value Capture
33
Business Insider: Tell us more
about the $1.4 billion valuation.
Jahangir Mohammed:
The investors really liked that we
are a pure play IoT company. And
it’s not a speculative business.
Every device we connect, we
charge a fee. It’s a very simple and
proven business model that has
been running for 10 years.
http://www.businessinsider.sg/jasper-internet-of-things-
service-2014-8/#.VkVLufmqqkp
36. 1. Build the
architecture
2. Enable
service
Enable service
3. Tesla needs to
update their cars
Storage
Find target objects
Organize resources
Get access
4. Meter usage
Audit
Bill
Example
37. Mobile Operator
Partners
Ensuring a seamlessly transfer of machines,
All over the world
Revenue Model
37
http://www.jasper.com/operators
More Than 15Operator Groups
Over 100National Operators
39. Competitors
39
M2M enablers provide a broad range of services and development support
Company Role Description
Service Delivery
Platform
• M2M MVNO platform provider with a strong portfolio of MNO
partnerships globally
• Strategy is the partner with one major MNO in each global
market.
M2M Deployment
Support
Feeney providers M2M transportation solutions,focusing on
public transportation,fleet management,and public
services(e.g. Law enforcement ,EMS,Fire)
Application
Development Platform
Agenda provides cloud-based platform software for
managing M2M connected devices and implemeting M2M
applications
M2M MVNO,Service
Delivery&APP
Development Platform
Wyless combines M2M wireless connectivity solutions(M2M
MVNO)with M2M platform services
MNOs-Mobile Network Operators
MVNO-Mobile Virtual Network Operator
44. Strategic Control
Build its complementary assets
Connected with more than 25 mobile operators far more
than any other IoT platform providers.
44
45. Strategic Control
Network Effect:
more connected devices increases more demanding of SIM
card, hence attract more mobile operators to become
collaborator
more mobile operators to become collaborator speed up
Jasper’s clients to globalization. hence more customers
willing to engage Jasper’s service.
The key advantages of Global SIM are:
Seamlessly policy management
Seamlessly diagnostics
Seamlessly auditing Among local operators.
mobile operators are critical complementary assets!
45
46. Strategic Control
Economies of Scale
• Serving different markets
Sell same service platform for the different companies,
serves different markets
• Economies of scale in R&D
R&D is a fixed cost in many industries. Initially successful
firms such as Jasper, can spend more on R&D, which lead to better
products, higher profits, more money for R&D
smaller firms are acquired or exit the industry
46
50. Improvements & Alternative
● Jasper owns high-performance
servers above the ‘Cloud’ providing
data processing and maintenance
service to customers.
● The bottleneck affecting user
experience is not above “Cloud” but
on the Lower physical layers.
50
51. It is the congestion in the traffic that
affecting the performance of cloud computing.
51
Improvements & Alternative
52. ● Investing physical IT infrastructure or starting their own
dedicated network to improve connectivity, availability and
network coverage.
● Jasper may go down stream towards their customers, to get
closer to their customers to better understand their
business model and needs.
● Using existing technologies to providing performance based
revenue model.
● Investment on low energy wireless connection technology
to increase device connection.
52
Improvements & Alternative
53. Improvements & Alternative
Developing SDK:
➔ To Control Standards
➔ To increase devices
connectability
53
Partnering with Control of API
➔ More powerful IoT solutions
➔ Referral value capture from
partners
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