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Smart TV content converged service & social media
- 1. content distribution curation
Ecosystem
social
Smart TV content converged service & social media
智慧電視內容匯流服務與社群發展
Chen JingFung (Grace)
at The Department of Communication, National
Chung Cheng University
2012/10/18
1
© 2012 Grace@iii.org.tw (III)
- 2. outline
• What’s TV?
– World wide connection
• Content issue
– Web, native, Hybrid Apps
– Distribution -> sync -> monetization
• Social media
– Some case studies
• Conclusion
2
© 2012 Grace@iii.org.tw (III)
- 3. Computer == TV (?)
• Super computing in one device
or
3
© 2012 Grace@iii.org.tw (III)
- 4. Hybrid TV
Cord-cutters?
4
© 2012 Grace@iii.org.tw (III)
- 5. HbbTV development
HbbTV 1.0 TS 102 796
TS 102 809 CEA-2014 Audio & DAE
video
(CE-HTML) formats
W3C specs
HbbTV HbbTV 1.5
TS 102 796 (2012)
Vol 7
CEA-2014 Vol 2 Content & Vol 5
TS 102 809 Media
(CE-HTML) service DAE DVB-SI
Formats Protection (EIT-Schedule)
ISO/IEC DRM1
XHTML DOM2 CSS2 MPEG- Common
DASH Encryption
23009-1 23001-7 DRM2
DRMn 5
© 2012 Grace@iii.org.tw (III)
- 6. More applications cause more bandwidth needs
100000 Enhanced, high-
Gaming or speed Internet
Enterprise (10 ~ 100 Mbps)
Applications
(1 ~ 10 Mbps) Multimedia Web
10000
Telecommuting Interaction
Video Conferencing (1 ~ 5 Mbps) HDTV (10 Mbps)
(384 kbps ~ 3 Mbps) SDTV (2 Mbps) (7.5 ~9 Mbps)
Basic High Speed
1000 Internet streaming Internet
video (1 ~ 2 Mbps) (5 Mbps)
Web Browsing
(1 or more Mbps)
100
Music Streaming
(28 ~ 300 kbps)
Text based E-mail
10 (10 ~ 20 kbps)
Mobile voice call
(6 ~ 12 kbps)
1
0 2 4 6 8 10 12 14 6
Ref: Rysavy research associaction
© 2012 Grace@iii.org.tw (III)
- 7. More devices will be embedded Internet connectivity
(over 570 million house by end-2016)
• 48.3% people think IP-delivered video
have on traditional TV (ref: Informa)
7
© 2012 Grace@iii.org.tw (III)
- 8. CE manufactures – value chains will change !!
• Cable operators
• Satellite operators
• Free-to-air TV
• TV manufacturers operators
• Other service
providers (e.g. Hulu,
Youtube) • Broadcasters
• Content providers • ISPs
• Games console
manufacturers
• Other device
manufacturers
• Internet companies
• IPTV operators ref: Informa 8
© 2012 Grace@iii.org.tw (III)
- 9. Multi-faced Approach in a connected world
Content OTT
producers Online
aggregator
(right video Connected-
(Pay-TV CDN
holders) platform, App TV
Broadcaster operator) content
platform integrators
distribution
Video ad
network
Media
Advertiser
agencies
customer
Video Payment Service
engine Device
ad distribution
manufacturer
server platform
Retail support
provider
ref: Informa 9
© 2012 Grace@iii.org.tw (III)
- 11. Content: Metadata flows for capturing
User defined (static info.)
Contextual
interface put production
Production information
device
metadata
Camera Unit
Lens Unit Live camera for dynamic downloading
Microphone
Unit
interface get
Lists for
Technical, selection
dynamic
descriptive &
production info.
11
ref: EBU technical
© 2012 Grace@iii.org.tw (III)
- 12. Different Streaming Applications
• Multiple resolutions
resolution bandwidth Home
available network
Netflix SD(480p) 1.5 Mbps
DVD 3Mbps 3.0+ Mbps
~ more
HD(720p) 5Mbps
PS3 HD 5+Mbps 5.0+ Mbps
~ more
1080p 8+Mbps
Hollywood Blu-ray 4-8Mbps
Film (1080p24)
youtube 1080p 3.6Mbps
iPad 2.37Mbps
12
© 2012 Grace@iii.org.tw (III)
- 13. Content issue
• Web, native, Hybrid Apps
– TV Apps
• Distribution
– Network balanced (CDN, multiple rate…)
– Sync solution (video, audio…)
• Introduction some applications
• Content sync services
– Application Monetization
13
© 2012 Grace@iii.org.tw (III)
- 14. More apps has been in the world
# of # of App be
Apps devices downloaded
Google 675,000 500 25 billion
millions
Apple 700,000 400 21 billion
millions
Microsoft 100,000
RIM 105,000
Ref: google 14
© 2012 Grace@iii.org.tw (III)
- 15. Web App vs. native App
Web Apps Native Apps
Browser-based for smart Built for a particular device & its
Explains
phone & tablet operating system
Java, Object C or some other
HTML, CSS & Javascript
programming language
Core tech. • Downloaded from a
Download from a web store &
central web server
install on the device
• support offline use
Cross-platform Leverage device-specific
compatibility hardware & software
• Can integrate with on-board
Pros apps (calendar…)
Can access & bookmark a
• More compelling user
URL via mobile browser
experience(GPS…)
• Run offline
Require a connection Across multiple devices, separate
Cons
function version of the app
15
© 2012 Grace@iii.org.tw Ref: 2012 Lionbridge
(III)
- 16. hybrid App
Hybrid Apps
Explains Native Apps with Web Apps inside
HTML, CSS, and JavaScript, and reuse it across different
devices
Core tech. • HTML5 support on-board functionality
• HTML5 is supported on the big three platforms (iOS,
Android, RIM)
A custom native apps for different mobile platforms or
creating a single less-capable web app on any device via its
browser
Pros • reduce development time and cost, minimizing custom
coding work
• To the user, a well-designed hybrid app looks very
similar to a native app
• A local storage can support to run offline
Design issue: The web-based and native functionality
Cons
should blend together seamlessly
16
© 2012 Grace@iii.org.tw Ref: 2012 Lionbridge
(III)
- 17. TV Apps
Control the
application via
Controller smart phone or
Apps
tablet
Seamless
connection Play TV content
among TV, smart (ex. Behind the
phone or tablet scene) via smart
phone or tablet
Interactive Companio
Apps n Apps
17
© 2012 Grace@iii.org.tw (III)
- 19. Digital television distribution
Multi- type
3rd party apps services of devices
Multi-screen middleware Portal traffic
Apps proxy Server-side push Web
Core VoD TV
LTV CDS
service PPV Client interface
PVR
Provisioning search CBA
Mobile TV
service
Content IPTV/hybrid
Content management
Content /cable TV
system VOD
delivery
network
Live TV
Tablets 19
© 2012 Grace@iii.org.tw (III)
- 20. User request via OpenCDN
a network balanced work
Content
servers
(content
mediation)
cache
Connection
plane
get
(network
origin mediation) Content Mediation servers
Physical ISP
network ISP
(content
forwarding) Consumer
20
Ref: openCDN (III)
© 2012 Grace@iii.org.tw
- 21. Open CDN – cache deployment
Origin Content
Servers
cache
CDN
3rd parties networks
& international
networks
Transit link
Regional
Mile
CDN Last
& National Open
network Interface btw
all catches
Access &
backhaul Congestion
Networks control btw
caches & users
21
© 2012 Grace@iii.org.tw Ref: openCDN
(III)
- 22. Dynamic Adaptive Streaming - 2012 Olympics
(Belgian public broadcaster VRT) -1
• Deploy 5 encoded/packaged streams & an Http
server
Audio
Video Fram
Video resolutio codec
BR e rate
codec n &
(kbs) (fps)
BR(kps)
1 1500 960*540
H264 baseline
2 750 640*360
25 AAC-LC
3 500 480*720
64
4 250
320*180
5 128 12.5
6 NA NA NA NA
22
© 2012 Grace@iii.org.tw (III)
- 23. Dynamic Adaptive Streaming - 2012 Olympics
(Belgian public broadcaster VRT) -2
Wowza
ProMedia
IP Media server iOS app
Live
origin
Unified
SDI HERO Streaming
Android app
server origin
http Cache
KeyOS PC & Mac
Adobe Player
SDI Elemental Android
Live Adobe
browser
CDN
23
http://dashpg.com/?page_id=194
© 2012 Grace@iii.org.tw (III)
- 24. 2nd screen audio & video sync
• Compose both from different resource
DVB-T
(broadcasting)
Application
sync
Internet
radio
Christopher Howson, Eric Gautier, Philippe Gilberton, Anthony Laurent and Yvon Legallais, “Second Screen TV
Synchronization”, 2011 IEEE International Conference on Consumer Electronics - Berlin (ICCE-Berlin)
24
© 2012 Grace@iii.org.tw (III)
- 25. 2nd screen sync applications
Video recognition: match
Audio recognition
live & pre-recorded content
25
Ref: Nicolas Weil
© 2012 Grace@iii.org.tw (III)
- 26. Fingerprinting & watermarking co-work
• fingerprinting • watermarking
Ref.
fingerprint
Pick up
TV sound
2nd screen
Special Modify A/V
Analyses
content detector content
Extract Hide info.
identifies
Imperceptible
Match
unique (embedded
info.
feature to imperceptible)
identify
decoder encoder
名稱 Media 技術特徵
Fingerprinting Audio 需要參考資料庫+2nd screen架構需支援
watermarking Audio/video 需要修改內容(編解碼都要配合)
Ref: digital2disc 26
© 2012 Grace@iii.org.tw (III)
- 27. Content sync: Other applications
Samsung SmartHome WiFi Washer
& Dryer Android APP
Voting application
http://www.engadget.com/2012/01/10/samsung-
smarthome-wifi-washer-and-dryer-hands-on-video/
http://blog.eltrovemo.com/529/synchronized-second- 27
screen-technologies-panorama/
© 2012 Grace@iii.org.tw (III)
- 28. Content sync: Tavess’s customer service
Ad Publishers/
Networks Aggregators Biz
members
OEMs operators
Mobile App
platforms Stores
App Content
Developers providers
Inquire
(online)
Customer
service
(passive) 28
© 2012 Grace@iii.org.tw
Tavess http://www.tavess.com/mac/index.php
(III)
- 29. Content sync: Interactive advertising service
Interactive
spot
Interactive
spot
Advertising agent IDTV provider
advertiser
Id
Feedback info
User’s profile, Interactive
interactions… spot
STB User’s
preferences
iSpotManager
(dictionary) Ref: IEEE
29
© 2012 Grace@iii.org.tw (III)
- 30. Application Monetization
Existing Advertising methodologies
Experimentational dynamic Ad-insertion
approaches
MS ← playlist approach (server vs.
windows client)
media Event switching btw live
streams & on-demand stream;
only for MS
BIFS ← MPEG4’s binary language,
Object Descriptors; Complexity
Use to define behavior of
Standard objects (2D-3D) on a MPEG4-
Part11
SMIL ← combine animation & media
(1998 objects to provide Ad in Hybrid
~ content delivery network to
extend media as video, audio,
images & text..
Ref: Tech Mahindra 2010
30
© 2012 Grace@iii.org.tw (III)
- 31. Google + VOGUE FashionTube
jump
Key point: Monetization
31
Ref: http://www.youtube.com/user/FashionTube2011 (III)
© 2012 Grace@iii.org.tw
- 32. In-app Ad service: Google vs. Apple
In-app purchase
system (Apple)
In-app billing
system (Google)
32
© 2012 Grace@iii.org.tw (III)
- 33. In-app Ad: Samsung AdHub
advertiser publisher user
Samsung Adhub Interactive ads can
support many click-
match the right ad
with the right channel to actions
Ref: marketingdirecto.com 33
© 2012 Grace@iii.org.tw (III)
- 34. Social media
• History of social media
• case study
– Facebook TV, mobile application, cloud
computing
– Social marketing example
– Mobile Gamification Solution
34
© 2012 Grace@iii.org.tw (III)
- 35. History of social media
Social Biz Grows up
The Infant
networking’s (curation+social
years
Adolescence +biz)
• Classmates.com: a
virtual space, not create
• BBS : text-only
profile (boasts 540
exchanges of data
million accounts)
• CompuServe :
• SixDegrees.com: first to
business-oriented,
allow its users profiles,
share files & access
invite friends, organize
news
groups…
• AOL as a pilot of
• BlackPlanet.com: for
today’s social network
niche, demographic-
driven markets (3 million
visitors/month)
35
http://www.digitaltrends.com/features/the-history-of-social-networking/
(III)
© 2012 Grace@iii.org.tw
- 36. Zeebox: a Facebook TV application
do all the
hard work
advanced video
fingerprinting to
recognise ads as
they appear on TV
the click-to-buy tags
sync with things
playing on TV
2nd screen as
a controller Which friends are watching?
What are people saying?
Who plays online-game?
Where can I buy the T-shirt?
Zeebox analyses Internet-driven
audio/video experiences Augments every
signal of live TV (involve social feature) TV show
36
Ref: zeebox Ltd (III)
© 2012 Grace@iii.org.tw
- 37. Zeebox – iPad showtime
Twitter config
• Focus on
Show branding particular
• Matching the Twitter
TV show streams
Zeetags
• Triggering pop-
Plug-in Zone ups, websites,
• “programme” & purchases,
“playground” videos
zones contain • Pre-time
partner HTML against
• Playalong timecode /
games, video, operator
social media triggers live
curation, voting,
polling … tCommerce
• Apps & download
• Zeetags links to tCommerce
37
Ref: zeebox Ltd (III)
© 2012 Grace@iii.org.tw
- 38. Could-service for provisioning –
Zeebox on a Amazon Web Service (AWS)
AWS resources can Deployment of 25
Requirement:
Services available be managed sub-systems entirely
Pro-active(auto)
via APIs programmatically by automated,
>
open source repeatable & across 3
reactive fire-fighting
boto python library environments
ELB Simple DB
Route 53
• Auto-scaling load • Lightweight BigTable
• Highly scaled DNS
Toolkit for building balancer NoSQL with simple
• Cheap & integrated
scalable services • 便宜 HTTP interface
with ELB
• As a HA proxy網站 • Non-relational data
• 500 entries
分流 + logging… store
Network & Have zeebox OS/application No late night call-outs
hardware layer hardware 1.0 layer to data centres
• AWS-Zeebox case supports 100 deployments/ week 38
Ref: zeebox Ltd (III)
© 2012 Grace@iii.org.tw
- 39. Pinterest Marketing
http://www.viralblog.com/social-media/how-to-get-your-pinterest- 39
marketing-data/ (III)
© 2012 Grace@iii.org.tw
- 40. Chiquita’s FanFun app
Mobile Gamification Solution
• Earn 2012 IBM
LEADER Award
• FanFun app for
both iOS &
Android
• In-app “banana
finder”
– Focus on retail
locations &
interactive games
Ref: funmobility.com 40
© 2012 Grace@iii.org.tw (III)
- 41. Conclusion
Much content
Many devices
carriers
Mobile-social
Moms
Social media
linkage
together
41
© 2012 Grace@iii.org.tw (III)
- 42. APPENDIX
42
© 2012 Grace@iii.org.tw (III)
- 44. Explosion of Social Media Marketing
http://mediamaxweb.com/?page_id=83
44
© 2012 Grace@iii.org.tw (III)