Uneak White's Personal Brand Exploration Presentation
Coocentral Revision Illana1
1. CENTRAL COOPERATIVE OF COFFEE GROWERS OF HUILA – COOCENTRAL,
“FROM SEED TO CUP”
COOCENTRAL is an organization that brings together 2700 coffee growers of the
central zone of the Department of Huila, Colombia, and was established on
November 3, 1975. It covers the municipalities of Garzón, Gigante, Tarqui, Pital,
Agrado, Suazo and Guadalupe, a region that produces coffee of special character-
istics desirable for different markets. Since the second half of 2006, COOCEN-
TRAL initiated a voluntary implementation process of Good Agricultural Practices
following UTZ CERTIFIED criteria, through the Program for Quality Certification
and Good Agricultural Practices in Coffee Production, "From seed to cup”. It al-
lowed the promotion of good farming skills and a constant effort to produce and
process a good quality bean.
Today, the UTZ CERTIFIED producers in COOCENTRAL have improved their
farming practices, their business management, and marketing efforts for their cof-
fee. The introduction of this cultural change has faced common challenges of such
initiatives. The support of the cooperative and willingness of producers have made
it possible for these farms and their owners to better understand and implement the
concept of doing things right from the beginning, to receive the benefits of offering
the market a quality product.
TESTIMONY
"The link of COOCENTRAL with UTZ CERTIFIED seal has become in the possibili-
ty to generate a bigger approach of producers to their cooperative; the united work
fosters organization, order, a better management system, better relations with the
environment and better life conditions on the farm, both for producers and their
workers, as a result of a tool that allows you to make decisions when selling your
product”
Eng. JAIME FIGUEROA CANTILLO
Board of Directors President
COOCENTRAL
2. Contact information:
Luis Mauricio Rivera Vargas
Gerente/ Manager
Cooperativa Central de Caficultores del Huila COOCENTRAL Edificio del
Café
3 er piso. Parque Principal. Garzon Huila Colombia Sur America
Coocentral.gerencia@gmail.com
www.coocentral.com.co