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From a web agency to...a better job, a better life, a lot of fun!Francesco Fulloneff AT ideato.it

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Chi sonoFrancesco Fullone aka @Fullo- PHP developer since 1999- President- and Open Source Evangelist- CEO @- founder @- Nerd and geek

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web agencyLooking for clients that need websites

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CMSescontent management systems

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impose limits (AI, UX, ...)project has to adapt to them not suited for startups unsatisfied customers

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not enoughgood code culture in PHP CMSes

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Web agency clients dontneed skilled developersbut skilled designers and communicators

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Clients need to mantain contents, do adv, ... (good code is only a secondary benefit)

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This was not our job... (we are a PHP company)

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Lesson learned: pivoting!

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Tech agencyLooking for clients that need apps and not sites

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PHP 5.3 revolution namespaces decoupled frameworks real OOP

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Our needs: Less bugs Less (maintenance) costsFaster replies to customersNo graphic or content issue

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Less bugs: Test: TDD (phpUnit), BDD (Behat)Good Practices (using decoupled frameworks) Create a development culture

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Less maintenance costs: Automatic deploy strategies (ant, phing, capistrano, fabric, idephix*) Continuous Integration (jenkins) * tba

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Faster response: small code batches small (self-sufficient) teams flow culture

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Reduced activities: Partners for UX, Design, LayoutPartners for content delivery, adv, etc. Small batches of activities

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We can do better: pivoting!

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Pivotingfrom supplier to partner

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Dev companyLooking for clients that need partners for their projects

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Share cultureMentoring & Coaching on: - Agile methods - Technical Stuff - Lean practices

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Hey Dude! Its brogramming!

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If it worked for us... Will it work for anyone?

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?

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jsDay + phpDay 2012 16-19 Maggio 2012 Veronawww.phpday.it / www.jsday.it

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Francesco Fullone ff@ideato.it @fullo via Quinto Bucci 205 47023 Cesena (FC) info AT ideato.it www.ideato.it