OraStream is a music streaming service that offers lossless audio up to 24-bit/192kHz, higher quality than competitors which only offer up to 16-bit/44.1kHz. It uses a layered bitrate system to stream at the highest quality a user's connection allows. Streaming revenue is growing significantly and subscriptions now make up over a quarter of digital music revenues. OraStream differentiates itself by being the only service that can stream higher quality lossless audio to mobile devices as well as desktops. It aims to expand the digital music market by appealing to audiophiles.

1. OraStream
Experience the true nature of Music

2. Recorded music industry
• Decade ago, iTunes changed how people listen
to music decade; unclear if iTunes dominance will
continue another decade today
• Streaming revenue grew 51% in 2013; exceed
$1B with 28 million subscribers, up from only 8
million in 2010
• Subscription now make up 27% of digital
revenues, up from 14% in 2011. Expect to account
for 71% of digital revenues by 2019
2

4. Technology
• OraStream uses series of lossless audio frames; fine-
grained bit-rate layers (like an onion)
• When connected, server measures user’s network
• Stream each frame with every bit-rate layer for
lossless audio playback when connection is good
• Removes some bit-rate layers to stream smoothly
when connection is poor
• Process enables 16-bit, 44.1 kHz and higher
resolution up to 24-bit, 192 kHz audio streaming on
desktop PCs and mobile devices 2

5. Differentiation
• Current state-of-art in streaming only enables 16-bit, 44.1
kHz audio to tethered (fixed-line) broadband networks
• Recommends streaming (a MP3 file) in 320 kbps or FLAC
download to mobile devices
• OraStream adds new lossless audio dimension that targets
high-end customers; no other music service enables users to
stream higher than 16-bit, 44.1 kHz audio
• Expands existing digital music markets at high end
• Sell to CD customers not in digital music, but who now
consider purchase because of new lossless audio (access)
performance
2

6. Competition - Consumption models and Audio coding methods
Little differentiation between lossy audio services

7. OraStream-lossless audio music services
• digital lossless download purchase (only web purchase)
• saves copy in user’s personal account
• user access account on PC to download copy
• user access account on PC/mobile to stream copy
• digital lossless streaming subscription
• user access PC/mobile to stream copy (web subscription)
• user access mobile to stream copy (in-app subscription)

8. Lossless audio music service specifications
• download purchases
• 16b/44k, 24b/44k,48k,88k,86k,192k audio album in WAV, AIFF, FLAC, ALAC
• user download interface via web app (music store)
• accessible on PC (win & mac) and mobile devices with full-browser
capability
• streaming subscriptions
• 16b/44k, 24b/44k,48k,88k,86k,192k audio albums in MPEG4-SLS
• user subscription interface via mobile and web app
• accessible on mobile (iOS/android) and PC (win & mac)

9. OraStream
• Leverage mobile & cloud computing, wireless
connectivity advances, changing music
consumption behaviour
• Increase value of music access services by
high-end performance dimension
• Transform recorded music industry by
restoring lossless audio standardisation
2