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Info Mgmt 191 Project

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The Fitness Industry In New Zealand
Some Gyms In New Zealand
Brief overview of the fitness industry ,[object Object],[object Object],[object Object]
Phillip Mills of Les Mills Gym The gym is now the biggest sport in the world. ‘22% of the US population either belong to a gym or attend on a casual basis, that figure is double what it was 10 years ago. We believe that trend is being, or will be, replicated in other developed countries, driven by the world-wide obesity epidemic
 
 
Recession: people exercise cheap!
Competition Within The Fitness Industry ,[object Object],Dietary Pills
More Methods… ,[object Object]
When Setting Up… Create a comfortable atmosphere for people workout Make sure the selected location has easy transport access
Advertise, Advertise, Advertise! Paul Dyson’s paper titled “Cutting ad spend in a recession delays recovery”, analyzed six studies dating back to the 1920s. It showed that companies that continued advertisement during a recession had advantage over those that reduced spending on advertisement
References ,[object Object],[object Object],Student ID: 1339874

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The Fitness Industry Slide

  • 1. The Fitness Industry In New Zealand
  • 2. Some Gyms In New Zealand
  • 3.
  • 4. Phillip Mills of Les Mills Gym The gym is now the biggest sport in the world. ‘22% of the US population either belong to a gym or attend on a casual basis, that figure is double what it was 10 years ago. We believe that trend is being, or will be, replicated in other developed countries, driven by the world-wide obesity epidemic
  • 5.  
  • 6.  
  • 8.
  • 9.
  • 10. When Setting Up… Create a comfortable atmosphere for people workout Make sure the selected location has easy transport access
  • 11. Advertise, Advertise, Advertise! Paul Dyson’s paper titled “Cutting ad spend in a recession delays recovery”, analyzed six studies dating back to the 1920s. It showed that companies that continued advertisement during a recession had advantage over those that reduced spending on advertisement
  • 12.