The document discusses techniques for minimizing waste when developing products. It recommends using lean startup principles like building minimum viable products and getting early customer feedback through techniques like interviews and A/B testing. This allows businesses to learn quickly what customers want rather than wasting money on unnecessary features. Examples are given of how these principles were applied to develop an email digest product and plan a leadership workshop. The key is to start with the customer's problem, make assumptions explicit, and continually refine the product based on what is learned from real users.
1. STOP THROWING MONEY OUT THE WINDOW
@FlaviusStef, Mozaic Works
v.2, includes design thinking
2. Me
2001-2006
Web Developer
2007-2010
Startup co-founder
2011-2014
Coach and Trainer
Agile, Lean, Org. Change
Follow me on Twitter
More on Slideshare
11. More?
The Hair Hat – FlairHair
Wheel Mate Steering
Wheel Desk – Techeblog
12. WWee aassssuummee ttoooo mmuucchh
Photo: itspaulkelly on Flickr
People will understand how it works
I need it, so the others do too
I understand what the user needs
The user won't be distracted
The customers will want to pay
It's useful to integrate with system <X>
14. Run
experiments
Ask question
Do research
Create hypothesis
Design experiment
Run experiment
Analyze data
Hypothesis false
Photo: zhouxuan12345678 on Flickr
yes
20. LEARN
What is the problem?
Who is our customer?
Interviews
Shadowing
Innovation Games
Empathy map
Lean Canvas
Storytelling
Olark, Qualaroo
earlier
later
24. What is the solution? What is the next step?
BUILD
Document Hypotheses
Create business case
Prioritized Backlog
Lean Canvas
MMF
Concierge
UI Sketches
Incremental build
earlier
later
25. BUILD
DOCUMENT HYPOTHESES
We believe that (capability)
Will result in (outcome)
We will know we are right when we see
(measurable impact)
26. BUILD
DOCUMENT HYPOTHESES
We believe that having a mobile homepage
Will result in different usage based on the consumer's country
We will know we are right when we see
at least one country having 10% more mobile traffic
27. BUILD
x
x x
x
x
Minimum Marketable Feature
x x x
x x
29. BUILD
MEASURE
Paper Prototyping
Fake/Landing Page
Analytics
A/B testing
Client Demos
Track $$$ earned
LEARN
Is it useful?
Best alternative?
earlier
later
38. B Wait for feedback
M
L
B
M
L
B
M
L
2x Client Demo Needs no extra actions
B
L M
Needs email digest (interview)
License sales
Profitable
Needs minor tweaks
5x Client Demo
Req. GUI with 8 actions/email
Review instrumentation logs
Needs only 1 action
L
Basic CLI
Improved CLI, released beta
Built GUI with 4 functionalities
Added one extra action
Nothing more built
B
M
L
B
M
L
39. Initial list
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails
40. What we implemented
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails
41. What the customers asked for
● Release Email
● Delete Email
● Whitelist Sender
● Blacklist Sender
● Release All
● Delete All
● Whitelist All
● Blacklist All
for each email for all emails
42. Let's do the math
3 features x 2.5 days / feature = 7.5 days
7.5 days x 115 EUR / day = 862.5 EUR
Photo: xcode on Flickr
43.
44. B
Check # of registrations M
L
B
M
L
B
B
M
L M
L
Team retrospective
“Something” for SMs
NPS
What's hot, what's not
There is a need.
Also received client req.
Facilitation is important
Interest validated
Is there actually interest?
~ 30 attendees
Client accepted
Interviews with existing clients
L
Leadership Workshop (2h)
1d workshop structure
Lean Canvas
Built 1d
Created 2d “official” structure
Scheduled 2d for fall
Second half
B
M
L
B
M
L
TODAY