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PROPUESTA CERTIFICACIÓN
            ALOJAMIENTOS




CORPORATE
PRESENTATION
CONTENT


          ① Horwath HTL

          ② Crowe Horwath International

          ③ Our services
   TENT




          ④ Scope
CONT




          ⑤ Board of Advisors

          ⑥ Alliances

          ⑦ C t t
            Contact




                                          www.horwathhtl.es
HORWATH HTL
                 Horwath HTL (Hotel Tourism & Leisure) is the pre-eminent consulting firm specialized in hotel, tourism
                 and leisure industries. We provide specialized and innovative assessment for our client’s projects
                 through a combination of detailed local knowledge and international experience.

                  WHY HORWATH HTL
            TL




                                  Rich History:   Founded in 1915 in New York City
      WATH HT




                           Industry Originator:   Created the Uniform System of Accounts for Hotels (the industry standard)
                                        Focus:    Exclusively HTL Specialized
                               Global Network:    50 offices in 30 countries (largest HTL group in the World)
1. HORW




                           Localized Expertise:   Extensive office network affords unique local market understanding
                    International Perspective:    Group interaction yields global view and world-class solutions
                                   Experience:    Industry seasoned consultants bring unparalleled depth and value to every project
                                     Database:    Provides historical and detailed tracking of market performances
                              Industry Leader:    Recognized around the Globe as the HTL expert for successful projects


                 Horwath HTL assists its clients from the planning phase and project development, turning ideas into
                 realities that endure over time.
                  ea t es t at e du e o e t e


                                                                                   STRATEGIC 
                                                                                                                                 OPERATOR 
                  IDEA                                       FEASIBILITY           PLANNING               FINANCIAL & 
                                  CONCEPTUALIZATION                                                                                AND 
                                                             AND DESIGN               AND               COMPLEMENTARY 
                 PROJECT                                                                                                         INVESTOR 
                                                                                                                                 INVESTOR
                                                              BUSINESS              BUSINESS                SERVICES
                                                                                                                                  SEARCH



                                                                                                                         www.horwathhtl.es
CROWE HORWATH INTERNATIONAL
                          NAL


                                Crowe Horwath International offers its broad international
                                experience in providing services in audit, business
2. CROWE HORWAT INTERNATION



                                consultancy, tax and legal, risk consultancy, information
                                technology and hotel, tourism and leisure consultancy.

                                Crowe Horwath International is one of the largest networks in
                                the world, that operates in 590 cities in 104 countries.
   C     H    TH
OUR SERVICES



                  STUDIES AND PLANNING: We help our            PUBLIC SECTOR: : We offer technical assistance
                  customers in each of the phases of their     and support on the touristic management of the
                  projects from its conceptualization to its   territories.
3. OUR SERVICES
              S




                  implementation




                      Master plans                                 Tourism destination planning
                                                                                        p      g
                      Best use of land                             Marketing planning and strategizing
                      Business model conceptualization             Quality systems development and
                                                                   implementation
                      Market studies
                                                                   Specialized training and online strategies
                                                                     p                g                  g
                      Feasibility studies
                                                                   development
                      Assets valuation
                                                                   Public aid assessment
                      Market penetration strategy
                                                                   Tourism excellence planning




                                                                                                       www.horwathhtl.es
OUR SERVICES


                  OPERATIONAL: We provide strategic and        FINANCIAL AND COMPLIMENTARY SERVICES:
                  professional management approach to          We provide advice on the different processes of their
                  improve the competitive structure of their   assets
                  businesses.
3. OUR SERVICES
              S




                       Operative audit                              Mergers and aquisitions
                       Risk consulting                              Company restructuring
                       Strategic consulting                         Debt restructuring
                       Asset management                             Operator search and selection
                       Interim management                           Investor search and selection
                       Restructuring                                Contract negotiations and assesment
                       Litigation Suport                            Human resource: search and selection
                       E-commerce                                   IT services
                       Benchmarking                                 Controlling
                       Quality and environmental control




                                                                                                       www.horwathhtl.es
SCOPE

           Sectors of the industry

            Hotels                   Wellness & spa centres

            Resorts                  Convention centres

            Marinas                  Golf courses

                                     Cruise lines
    COPE




            Condominiums

            Residential complexes    Restaurants
4. SC




            Sky stations             Shipping companies

            Sport complexes          Theme parks

            Franchising              Tourism Destinations
OUR ALLIANCES


                                   The aim of GMA is to achieve Private Equity investments with a high
                                   output potential towards managing projects connected to service
                                   sector. GMA has two unique aims: to obtain excellent profitability for
                                   its investors and to develop successful company projects.
              ES




                                   For more information, visit www.gmadvisors.es
6. OUR ALLIANCE




                                   Mountain Resorts Destinations is a company specialized in the
                                   des g , de e op e t, a age e t a d
                                   design, development, management and investment of ski resorts
                                                                                 est e t o s eso ts
                                   and mountain destinations. MRD creates and implements business
                                   models that generate income throughout the year. For more
                                   information, visit http://www.mountainrd.com.




                                   Sports Global Management provides management solutions for
                                   professional athletes. SMG offers competent decisions regarding
                                   investment and asset management, enabling its clients to grow and
                                   develop as a trademark. For more information, visit
                                   http://www.sportsglobal.es.
OUR ALLIANCES 2


                                       HOTEL CAPITAL INVESTMENT (HCI) tiene como objetivo
                                       desarrollar productos de inversión a través de sociedades
                                       comercializadas por los departamentos de Private Banking de las
6. OUR ALLIANCES 2




                                       entidades financieras. El éxito de HCI está basado en la búsqueda
                                       de rentabilidad alternativa a los productos financieros tradicionales.
   O           S




                                       Fafret Energy Efficiency es la firma dedicada a la proyección
                                                                                              proyección,
                                       diseño y gestión de proyectos de eficiencia Energética en el sector
                                       servicios.
I Andorra I                   I Barcelona, Spain I           I Madrid, Spain I                 I Lisbon, Portugal I
C/ Bonaventura Armengol, 10   Av. Diagonal 429, 5 th floor   C/ José Abascal, 44, 6 th floor   Av. de la República, 45, 1st floor,
Office 144. AD500, Andorra    08036 Barcelona - Spain        28003 Madrid - Spain              office 2. 1050-187 Lisboa - Portugal
Tel. +376 861 430             Tel. +34 93 240 28 20          Tel. + 34 91 598 43 44            Tel. +351 21 799 52 45
www.horwathhtl.ad
www horwathhtl ad             www.horwathhtl.es
                              www horwathhtl es              www.horwathhtl.es
                                                             www horwathhtl es                 www.horwathhtl.com.pt
                                                                                               www horwathhtl com pt

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Horwath htl presentation 2010 april

  • 1. PROPUESTA CERTIFICACIÓN ALOJAMIENTOS CORPORATE PRESENTATION
  • 2. CONTENT ① Horwath HTL ② Crowe Horwath International ③ Our services TENT ④ Scope CONT ⑤ Board of Advisors ⑥ Alliances ⑦ C t t Contact www.horwathhtl.es
  • 3. HORWATH HTL Horwath HTL (Hotel Tourism & Leisure) is the pre-eminent consulting firm specialized in hotel, tourism and leisure industries. We provide specialized and innovative assessment for our client’s projects through a combination of detailed local knowledge and international experience. WHY HORWATH HTL TL Rich History: Founded in 1915 in New York City WATH HT Industry Originator: Created the Uniform System of Accounts for Hotels (the industry standard) Focus: Exclusively HTL Specialized Global Network: 50 offices in 30 countries (largest HTL group in the World) 1. HORW Localized Expertise: Extensive office network affords unique local market understanding International Perspective: Group interaction yields global view and world-class solutions Experience: Industry seasoned consultants bring unparalleled depth and value to every project Database: Provides historical and detailed tracking of market performances Industry Leader: Recognized around the Globe as the HTL expert for successful projects Horwath HTL assists its clients from the planning phase and project development, turning ideas into realities that endure over time. ea t es t at e du e o e t e STRATEGIC  OPERATOR  IDEA FEASIBILITY  PLANNING  FINANCIAL &  CONCEPTUALIZATION AND  AND DESIGN  AND  COMPLEMENTARY  PROJECT INVESTOR  INVESTOR BUSINESS BUSINESS SERVICES SEARCH www.horwathhtl.es
  • 4. CROWE HORWATH INTERNATIONAL NAL Crowe Horwath International offers its broad international experience in providing services in audit, business 2. CROWE HORWAT INTERNATION consultancy, tax and legal, risk consultancy, information technology and hotel, tourism and leisure consultancy. Crowe Horwath International is one of the largest networks in the world, that operates in 590 cities in 104 countries. C H TH
  • 5. OUR SERVICES STUDIES AND PLANNING: We help our PUBLIC SECTOR: : We offer technical assistance customers in each of the phases of their and support on the touristic management of the projects from its conceptualization to its territories. 3. OUR SERVICES S implementation Master plans Tourism destination planning p g Best use of land Marketing planning and strategizing Business model conceptualization Quality systems development and implementation Market studies Specialized training and online strategies p g g Feasibility studies development Assets valuation Public aid assessment Market penetration strategy Tourism excellence planning www.horwathhtl.es
  • 6. OUR SERVICES OPERATIONAL: We provide strategic and FINANCIAL AND COMPLIMENTARY SERVICES: professional management approach to We provide advice on the different processes of their improve the competitive structure of their assets businesses. 3. OUR SERVICES S Operative audit Mergers and aquisitions Risk consulting Company restructuring Strategic consulting Debt restructuring Asset management Operator search and selection Interim management Investor search and selection Restructuring Contract negotiations and assesment Litigation Suport Human resource: search and selection E-commerce IT services Benchmarking Controlling Quality and environmental control www.horwathhtl.es
  • 7. SCOPE Sectors of the industry Hotels Wellness & spa centres Resorts Convention centres Marinas Golf courses Cruise lines COPE Condominiums Residential complexes Restaurants 4. SC Sky stations Shipping companies Sport complexes Theme parks Franchising Tourism Destinations
  • 8. OUR ALLIANCES The aim of GMA is to achieve Private Equity investments with a high output potential towards managing projects connected to service sector. GMA has two unique aims: to obtain excellent profitability for its investors and to develop successful company projects. ES For more information, visit www.gmadvisors.es 6. OUR ALLIANCE Mountain Resorts Destinations is a company specialized in the des g , de e op e t, a age e t a d design, development, management and investment of ski resorts est e t o s eso ts and mountain destinations. MRD creates and implements business models that generate income throughout the year. For more information, visit http://www.mountainrd.com. Sports Global Management provides management solutions for professional athletes. SMG offers competent decisions regarding investment and asset management, enabling its clients to grow and develop as a trademark. For more information, visit http://www.sportsglobal.es.
  • 9. OUR ALLIANCES 2 HOTEL CAPITAL INVESTMENT (HCI) tiene como objetivo desarrollar productos de inversión a través de sociedades comercializadas por los departamentos de Private Banking de las 6. OUR ALLIANCES 2 entidades financieras. El éxito de HCI está basado en la búsqueda de rentabilidad alternativa a los productos financieros tradicionales. O S Fafret Energy Efficiency es la firma dedicada a la proyección proyección, diseño y gestión de proyectos de eficiencia Energética en el sector servicios.
  • 10. I Andorra I I Barcelona, Spain I I Madrid, Spain I I Lisbon, Portugal I C/ Bonaventura Armengol, 10 Av. Diagonal 429, 5 th floor C/ José Abascal, 44, 6 th floor Av. de la República, 45, 1st floor, Office 144. AD500, Andorra 08036 Barcelona - Spain 28003 Madrid - Spain office 2. 1050-187 Lisboa - Portugal Tel. +376 861 430 Tel. +34 93 240 28 20 Tel. + 34 91 598 43 44 Tel. +351 21 799 52 45 www.horwathhtl.ad www horwathhtl ad www.horwathhtl.es www horwathhtl es www.horwathhtl.es www horwathhtl es www.horwathhtl.com.pt www horwathhtl com pt