frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.

1. Teaching Old Markets
New Tricks
Jennifer Dunnam
Interaction Designer frog

2. Food Spotting | Mobile App Chi’Lantro | Food Truck

3. Where can I
find heirloom
tomatoes?

4. Ownership & Investment
crowd-sourced
project funding
new products
collective ownership and services
and shared risk for customers
What if the city owned the farm?

5. Location & Distribution
socially networked
customers request delivery customers
services and notifications
location location
products requests
events activities
vendors post daily events
mobile & responsive and product listings
network of vendors
What if the market followed the crowd?

6. Participation & Exchange
customers buy items directly
from their neighbor’s garden
I need more
carrots!
vendors add surplus
items to market sales
gardeners post
surplus items online
What if garden surplus could generate quick cash?