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Teaching Old Markets New Tricks

frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.

Teaching Old Markets New Tricks

  1. Teaching Old MarketsNew TricksJennifer DunnamInteraction Designer frog
  2. Food Spotting | Mobile App Chi’Lantro | Food Truck
  3. Where can Ifind heirloom tomatoes?
  4. Ownership & Investment crowd-sourced project funding new products collective ownership and services and shared risk for customers What if the city owned the farm?
  5. Location & Distribution socially networked customers request delivery customers services and notifications location location products requests events activities vendors post daily events mobile & responsive and product listings network of vendors What if the market followed the crowd?
  6. Participation & Exchange customers buy items directly from their neighbor’s garden I need more carrots! vendors add surplus items to market sales gardeners post surplus items online What if garden surplus could generate quick cash?

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