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ILN In Person Seattle May 3-5 2011 Gamification of Healthcare ILN In Person - A recap Marieke Watson Teaque Lenahan

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<ul><li>About frog (real quick) </li></ul><ul><li>Gamification </li></ul><ul><li>Objective </li></ul><ul><li>Day 1, 2 and 3 </li></ul><ul><li>Takeaways </li></ul><ul><li>Constructive feedback </li></ul><ul><li>Gaming principles, Recommended reading </li></ul>Overview

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Technology is changing the human experience – creating new connections between people, products, and markets around the world.

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Companies face intense pressure to innovate more effectively and cultivate stronger relationships with their customers.

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We are an organization specifically designed to meet this challenge.

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frog drives innovation for the connected world

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Companies face intense pressure to innovate more effectively. frog helps clients engage with fresh ideas, technologies, business models, and markets to grow and change in new, meaningful ways. frog drives innovation for the connected world

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There are no more islands. People, products, networks and markets are connected like never before. Information and ideas flow openly through and around us. All of this creates a fundamental shift in the world and a radical new proposition for frog. frog drives innovation for the connected world

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We combine research, strategy, design, and engineering to link insights to ideas and bring ideas to markets .

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Our unique interdisciplinary approach has been transforming companies, product experiences, and customer behaviors for more than 40 years.

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One frog with one mission

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1,600 designers, engineers, and strategists with deep insights into the behaviors and technologies that power the connected world Seattle Austin New York Amsterdam Milan Shanghai Johannesburg Chennai Bangalore Gurgaon Munich Boston San Francisco Kiev & Vinnitsa

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<ul><li>Our tools maximize success </li></ul><ul><li>maximize success </li></ul>07/07/11 SC Johnson Capabilities Presentation

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<ul><li>Our process turns insights into solutions </li></ul>07/07/11 SC Johnson Capabilities Presentation Discover Analysis Becomes Insight Through design research, market analysis, and strategic evaluation, we gain insight into a company’s brand identity, consumer base, existing assets, and key market opportunities. Design Insights Become Ideas We review and refine each feature in response to user testing, client feedback, and strategic analysis. Technological, cultural, and business impact are considered. Deliver Ideas Become Reality In order to guarantee the accurate translation of idea to reality, all project details are specified, documented, and delivered to the client, then supplemented with full production support where necessary.

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<ul><li>What can we learn from games to engage and inspire us to foster change and innovation in healthcare ? </li></ul>Gamification of Healthcare

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Objective <ul><li>Learn about the principles of gaming </li></ul><ul><li>Engage in interactive activities, exhibitions and discussions </li></ul><ul><li>Experience real-life examples that take advantage of gaming </li></ul><ul><li>Practice and get inspired to (appropriately and effectively) apply learnings </li></ul><ul><li>Requirements </li></ul><ul><li>Healthy balance of listening, learning and applying (activities) </li></ul><ul><li>Allow time for networking/mingle </li></ul><ul><li>Healthy balance of design/game based talks w/ Healthcare </li></ul>

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Seattle View from Space Needle: Experience Music Project (building by Gehry) | A room and a fish at Hotel Monaco | Theatro Zinzanni | ILN Map

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Day 1 : Learn Shift difficult and undesirable tasks into something that patients will actually look forward to doing: Rehabilitation exercises, Medication compliance, Progress measurement, Nutrition, Correcting Habits <ul><li>6. Progression Dynamic </li></ul><ul><li>Meta Game </li></ul><ul><li>Status </li></ul><ul><li>Achievement </li></ul><ul><li>Basic Game Mechanics </li></ul><ul><li>Lottery </li></ul><ul><li>Countdown </li></ul><ul><li>Team Competition </li></ul><ul><li>Narrative </li></ul><ul><li>Leader Board </li></ul>

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Day 2 : Engage Flow & harmony In fighting for change: 1. Find the feeling 2. Grow the people 3. Shrink the challenge

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Day 2 : Experience SnowWorld: Weapons of mass distraction: using games to distract from pain perception during burn wound treatment Fold-it: out-smarting Science and computers with the brain and gaming power of experts and gamers at all levels Exhibition: playing human Tetris at Kinect Panic Wall

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Day 3 : Practice Games to break down communication barriers , and help educate/increase awareness Improv-meets game design , on stage

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A few catchy take-aways <ul><li>Embrace the cheaters! </li></ul><ul><li>&quot; Coopertition&quot; : Teams compete against each other and then network to collaborate toward a common solution. </li></ul><ul><li>Some of the lectures were interesting and thought provoking. I liked the exercises which made it fun and appreciated the interactive game stations. </li></ul><ul><li>Good people, great energy </li></ul><ul><li>This was an excellent meeting with great speakers and wonderful participation from the attendees. I picked up a number of very thoughtful nuggets that I'll be reflecting on in the weeks and months to come. Frog did a fabulous job with the venue, food and entertainment. </li></ul><ul><li>Learning more about a new topic. Knowing that others were stretched by the topic and are returning with a new POV that they want to apply. </li></ul><ul><li>I typically feel shy during role play , but the environment and methods used were very comfortable and promoted engagement. The topics were diverse and flowed from one to the next keeping me active and learning. </li></ul><ul><li>I like the networking, I loved the exposure to new game thinking and I liked the ability to work on problems together. We should do more of that. </li></ul>

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Some constructive feedback <ul><li>Some of the talks needed to be brought back to how we can apply it to our day to day work & life. </li></ul><ul><li>Session felt too didactic and missing the context for how to apply these concepts to our own settings. It would have been fun to be able to brainstorm applications and think about how we could apply it in our own work. I was hoping there could have been a little more interaction and mixing amongst tables to meet more people. </li></ul><ul><li>Per the Weavers, space and time at the beginning of the meeting for intros including what folks are working on. They believe doing so enhances networking. </li></ul><ul><li>Try to get the twItter handles of everyone including the speakers (especially them) on the agenda so that the long term follow-up is supported. It's the next evolution, we're ready! Great job and combo of &quot;interesting&quot; people which is 90% of the work. </li></ul><ul><li>Create an ILN Intro: there are always &quot; newbies &quot; who would benefit from </li></ul><ul><ul><li>(a) Who/What is the ILN, and </li></ul></ul><ul><ul><li>(b) General guidelines for participating (eg no Judgement, ...). Maybe can/should be done in the week before coming and/or at the session Yip! Yip! :) </li></ul></ul>

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What good games have in common Source: Jane McGonigal | Reality Is Broken: Why Games Make Us Better and How They Can Change the World, Jan, 2011 and http://en.wikipedia.org/wiki/Jane_mcgonigal

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Recommended reading…

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Thank You