Mais conteúdo relacionado Beyond the Handset, Ecomm 20091. © 2007 frog design. Confidential & Proprietary.
Mark Rolston
Chief Creative Officer
Beyond the Handset
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“I’m your main connection to the
switchboard of the soul...the
Santa Claus of the subconscious”
Strange Days
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This has become a window
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MEX: Personalization
The physical object is
losing it’s functional
identity
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MEX: Personalization
Open Systems
Invite Innovation
it can be anything
you want it to be
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The second phenomenon:
people are frequently managing two lives
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First Life
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Second Life
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inevitably our first and second lives
are becoming en-tangled
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The third phenomenon:
computing, in particular the human interface,
is undergoing a radical change
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Touch was the important first step
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It bridges the physical and virtual
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the Wii introduced 3d control
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technologies still in the lab are
teaching the computer to better
interact with and in our world
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Microsoft’s Project Natal
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Microsoft’s Project Natal
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There are also trivial examples
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http://www.gravitytrap.com/sniff
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some even create questions about what is real
http://www.marcotempest.com
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It’s a self reinforcing loop:
real becomes virtual becomes real...
University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik
30. all of this points to a dramatic shift in
the way computing fits into our lives
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the problem with computing
is that it requires computers
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computing was relegated to special places
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computing still requires we go into it’s world
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would it be a stretch to say this
shift is as big as the internet itself?
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Ubiquitous Computing?
Augmented Reality?
Computing in Context
37. this is the growing world of computing that is
about our world - people, places, things.
and accessible within our world.
51. So what happens when
the device that records
your medical status
is also the device
you use to update
your social connections?”
Lee Maguire, 2009
“
55. “I can see through satellites now”
Warren Ellis & Adi Granov, Iron Man, 2008
58. how quickly is augmented reality
leading us to feel the need
for an augmented body
to fully take advantage of it?