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Beyond the Handset, Ecomm 2009
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Beyond the Handset, Ecomm 2009
1.
© 2007 frog
design. Confidential & Proprietary. Mark Rolston Chief Creative Officer Beyond the Handset
2.
“Technology is dominated
by those who manage what they do not understand” Murphy
3.
© 2007 frog
design. Confidential & Proprietary. 3
4.
© 2007 frog
design. Confidential & Proprietary. “I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days 4
5.
The first phenomenon: . Something
has happened to the handset
6.
IxDA 2009
7.
© 2007 frog
design. Confidential & Proprietary. This has become a window 7
8.
© 2007 frog
design. Confidential & Proprietary. MEX: Personalization The physical object is losing it’s functional identity
9.
© 2007 frog
design. Confidential & Proprietary. MEX: Personalization Open Systems Invite Innovation it can be anything you want it to be
10.
© 2007 frog
design. Confidential & Proprietary. 10 The second phenomenon: people are frequently managing two lives
11.
© 2007 frog
design. Confidential & Proprietary. 11 First Life
12.
© 2007 frog
design. Confidential & Proprietary. 12 Second Life
13.
© 2007 frog
design. Confidential & Proprietary. 13 inevitably our first and second lives are becoming en-tangled
14.
© 2007 frog
design. Confidential & Proprietary. 14
15.
© 2007 frog
design. Confidential & Proprietary. 15 The third phenomenon: computing, in particular the human interface, is undergoing a radical change
16.
© 2007 frog
design. Confidential & Proprietary. Touch was the important first step 16 It bridges the physical and virtual
17.
© 2007 frog
design. Confidential & Proprietary. the Wii introduced 3d control 17
18.
© 2007 frog
design. Confidential & Proprietary. 18 technologies still in the lab are teaching the computer to better interact with and in our world
19.
© 2007 frog
design. Confidential & Proprietary. 19
20.
© 2007 frog
design. Confidential & Proprietary. Microsoft’s Project Natal 20
21.
© 2007 frog
design. Confidential & Proprietary. Microsoft’s Project Natal 21
22.
© 2007 frog
design. Confidential & Proprietary. 22 There are also trivial examples
23.
IxDA 2009
24.
© 2007 frog
design. Confidential & Proprietary. 24
25.
© 2007 frog
design. Confidential & Proprietary. 25 http://www.gravitytrap.com/sniff
26.
© 2007 frog
design. Confidential & Proprietary. 26 some even create questions about what is real http://www.marcotempest.com
27.
Pranav Mistry, 6th
Sense, MIT, 2009
28.
© 2007 frog
design. Confidential & Proprietary. 28
29.
© 2007 frog
design. Confidential & Proprietary. 29 It’s a self reinforcing loop: real becomes virtual becomes real... University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik
30.
all of this
points to a dramatic shift in the way computing fits into our lives
31.
© 2007 frog
design. Confidential & Proprietary. 31 the problem with computing is that it requires computers
32.
© 2007 frog
design. Confidential & Proprietary. 32 computing was relegated to special places
33.
© 2007 frog
design. Confidential & Proprietary. 33 computing still requires we go into it’s world
34.
34 but it is
starting to become part of our world
35.
© 2007 frog
design. Confidential & Proprietary. would it be a stretch to say this shift is as big as the internet itself? 35
36.
© 2007 frog
design. Confidential & Proprietary. 36 Ubiquitous Computing? Augmented Reality? Computing in Context
37.
this is the
growing world of computing that is about our world - people, places, things. and accessible within our world.
38.
38 Contemplate your own
discomfort
39.
Ralph Bremenkamp |
www.frogdesign.com
40.
“Borgs” outside the
MIT, circa 1995
41.
a weird question:
42.
would you give
away an eye to have it replaced with a camera?
43.
Rob Spence |
www.eyborgblog.com
44.
Rob Spence |
www.eyborgblog.com
45.
the body becomes
a node
46.
mass-market examples are
here already Airstrip OB Remote Monitoring Application
47.
Google Latitude |
www.google.com/latitude
48.
Nintendo Wii |
www.wii.com
49.
frog design, e-monitors,
2009
50.
beclever.wordpress.com www.sixuntilme.com Dexcom | www.dexcom.com
51.
So what happens
when the device that records your medical status is also the device you use to update your social connections?” Lee Maguire, 2009 “
52.
your heartbeat becomes a
conversation
53.
one last consideration, one
last reference, and one last (weird) question
54.
frogdesign Dattoo. 2005 That
thing absorbing and beaming bits won’t be a device you’ll be wearing. It will be you.
55.
“I can see
through satellites now” Warren Ellis & Adi Granov, Iron Man, 2008
56.
we know how
that feels, right?
57.
58.
how quickly is
augmented reality leading us to feel the need for an augmented body to fully take advantage of it?
59.
in other words...
60.
Would you give
an eye to see through satellites?
61.
mark.rolston@frogdesign.com www.frogdesign.com
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