1.
ART HARDER Of the importance of visual design in digital products.

2.
HELLO!
MY NAME IS
ZÉLIA SAKHI
@ilovegraphics

3.
I AM A
DESIGNER.
!

4.
GRAPHIC
DESIGNER
!

5.
INTERACTION
DESIGNER
!

6.
UI
DESIGNER
!

7.
UX
DESIGNER
!

8.
PRODUCT
DESIGNER
!

9.
ART
DIRECTOR

10.
ART
DIRECTOR
WTF?

11.
“DO YOU JUST STAND THERE
AND YELL 'ART HARDER!!!’?
-YEAH, BASICALLY.”
! @STHURSBY

12.
PIXEL-PERFECT
IS DEAD

13.
FUNCTION
BEFORE FORM

14.
NO DESIGN IS
THE NEW FLAT

15.
SO
WHAT’S THE
POINT?

16.
GOOD DESIGN
CREATES
PREFERENCES

17.
GOOD DESIGN
BECOMES
MEMORABLE

18.
GOOD PRODUCT
GREAT PRODUCT

19.
AND IT’S A
TEAM EFFORT.
!

20.
YOU ARE
THE VISUAL
DESIGNER:

21.
GET RATIONAL
COMMUNICATE
EARLY
PROVIDE DIRECTION
LET GO OF THE
THINGS OF THE PAST
LEARN HOW TO
CODE
!

22.
YOU
ARE THE
DEVELOPER:

23.
GET THE BIG
PICTURE
IMPOSE YOURSELF
EARLY ON
SHOW
INSPIRATION
LEARN THE RULES
!

24.
YOU ARE THE
UX DESIGNER:

25.
DISCUSS THE
VISION
GET THE VISUAL
GUY TO WORK
DON’T
OVERDESIGN YOUR
WIREFRAMES
!

26.
YOU ARE
THE ACCOUNT
OWNER:

27.
SELL DESIGN
AS A
DISCIPLINE
SHIELD FROM
THE CLIENT
!

28.
FRAME
WORK
FTW
DESIGN
CONCEPT
DESIGN
SKETCHES TILES STYLEGUIDE

29.
IT’S NOT
ABOUT MAKING
THINGS PRETTY

30.
IT’S
ABOUT GIVING
YOUR PRODUCTS
PERSONALITY

31.
ART DIRECTION
IS THE WAY YOU
UI IS THE
SENTENCE
SAY IT

32.
ART DIRECTION
IS THE WAY YOU
UI IS THE
SENTENCE
SAY IT

33.
ART HARDER

34.
THANKS FOR
EVERYTHING.