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Renaming YP (Process Overview)

The process for developing a name that would replace the term "young professional" for Columbus, Ohio's attract and retain initiative.

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Renaming YP (Process Overview)

  1. 1. Young Professional(s) A New Name
  2. 2. The Process Meeting 1 Meeting 2 Meeting 3 Competitive Name Voting Analysis Development Name Finalization
  3. 3. Competitive Analysis Meeting 1 Goals • See what other cities are doing • Differentiate Columbus initiative from other cities • Position our city to our target audience • Create a naming platform
  4. 4. Name Development Meeting 2 Goals • Ideation - come up with name ideas • Create a list of the 10 best names • Push the conversation online • Name presentation strategy (to the rest of the commission)
  5. 5. Voting - Name Finalization Meeting 3 Goals • Present the names to the commission • Take a vote on the names • Tally the votes and finalize the name
  6. 6. Young Professional(s) A New Name

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