1. South by Southwest 2012

2. Whatis SXSW?
South by Southwest: annual music, film and interactive conferences and festival
9th -18th of March in Austin, Texas
3 events in 1: music, film, interactive

3. Amazingatmosphere
Uberpedicab
A towncriere for yourtweets
Hootsuite Party Bus

4. Whatis SXSW Interactive?
The 19th South by Southwest Interactive festival
From the 9th to the 13th of March in Austin, Texas
Recognised as one of the major
annualeventsdedicated to the future digital usage.
Gatheredaround 17 000 participants, 5000 startups
and 200 conferences.

5. Best Keynotes
Ray Kurzweil, the legendaryvisionary has made an impressive
keynote in front of a hugecrowd about « expandingour
intelligence withoutlimits ». He sharedwith the audience his
vision of the future.
« Whatweseetodayis the
democratisation of
Innovation »
« You are whatyoueat but youalso are whatyouthink »

6. Best Keynotes
Ray Kurzweil

7. Best Keynotes
Danah Boyd, researcherat Microsoft, made a
fabulouspresentation about the power of fear in networked
publics. Shecovered the culture of fear and the consequences of
visibility.
Conclusion of herkeynote: Replace fear of the
unknownwithcuriosity.
« Fearisusedconsciously to control public and encourage them to do things. »

8. Danah Boyd

9. Keynotes
The viewfrominsideRainnWilson’sbrainstemwas
the mosthilariouskeynote of SXSW festival. He
spoke about bringingaltruism to the web and
allowing spiritual conversations.
« Sharing photos and art is the future of the
web »

10. BestKeynotes
RainnWilson’s

11. Best Keynotes
Tim O’Reillyis the founder and CEO of O’Reilly Media.
Hiskeynotecreate more value thanyou capture.
Build a sustainable business and a sustainableeconomy.
Hisadvice for young entrepreneur was to
work on stuffthatmatters, beproud of it and
find people that are just as passionate
about whatyou do as you are.
« create value for the society and make the world a better place to fill in the needs. »

12. The future trends
was the application thateverybodywasspeaking about and itcouldbe
the nextbigthing. This application allowsyou to know if one of
yourfriend, a friend of yourfriends or
someonewhosharesaffinitywithyouisnearby.Highlightrelies on
Facebook and the GPS of yoursmartphone.
Last year, Robert ScoblepeggedHighlight as the next “hottestthingat
SXSW,” and severalotherbloggers have sincecrowneditsuch.

13. The future trends
Interviews with Christian Sutherland-WongfromHIGHLIGHT and
MC SIEGLER fromCRUNCHFUND

14. The future trends
Local Mind et Forecast applications werealso the big trends of the festival.
Local Mindconsists in asking people already in a location what do
theythink about it and whatis the atmosphere.
Forecastallowspublishingwhatyouwill do tonight/tomorrow and
yourfriendscanchoosewhether to accompanyyou by clicking on me too.

15. The future trends
The « what if » experience: Pepsico has initiatedthisproject by providing participants
a digital pen and a notebook. Anythingwritten in the small book isembed by the pen
and itistranscribed as data whichwillthenbeexploited by Pepsico.

16. The winner of Start-up Bus 2012
Cerealize.com, winner of start-up Bus 2012 is a startup thatoffers the ability to
customize the ingredients in itscereal boxes for breakfast. The
personalizationisorchestrated by a highlyvisual interface and
everythingisdelivereddirectlyat home.

17. Instagramannouncement
Interview of Kevin Systrom, CEO of Instagramwhoannouncedat SXSW
the launch of the application on Android.

18. SXSW 2012, the year of infectiousoptimism
- This year the biggest trend iswhatcanbedescribed as passive location-basedapps and
services. Tellingusers about relevant people. (based on mutualfriends and
mutualinterests) in the vicinity of offering a way to connectwiththoseusers: Highlight,
Sonar, Glancee, Forecast , Banjo.
- Photo frenzyisn’tjust a passing phase. We’reseeing a consumer movementtoward a
more visual culture brought on by technology and media. In age of Pinterest ,
Instagram, Brands need an image strategy
- Social TV whoowns social TV, how to bring brands to the party and how
differentdepartmentsattelevision networks are becoming more integrated to make
social more successful.
- Content curation ishere to stay: We’re living in an era of content abundance and
curation isnow part of the content equation. Check out scoopit special SXSW 2012

19. Best moments video

20. Contacts
the social bureau : www.thesocialbureau.com
Delphine Remy-Boutang: @delphineRB
Orange: www.live.orange.com/ www.live.orange.fr
French Web: www.Frenchweb.fr