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CLIENT REFERRALS
FOR FREELANCERS

In today’s hyper-competitive global market
it can be easy to forget about the one thing
that matters most – not your fancy website,
LinkedIn profile or even your Google page
rank.
Word-of-mouth is more important and more
effective than any of those.
When a potential client gets referred to you
by someone they trust, the likelihood of you
getting that job or project skyrockets.
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You don’t ask somebody for trust if they
don’t know you. You have to show them you
deserve that trust.
It’s the same thing with referrals.
Don’t try to convince clients how much you
deserve to be referred to their best friends
and colleagues if you haven’t proven it to
them.
01Referrals are like trust -
they have to be earned
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Here’s the mindset you’ll want to have when
asking about referrals:
You’re not begging or looking for something
you don’t deserve. You want to help your
client and, as a result, people they know,
get a good service for their money. You are
available, do great work and have proven
that.
02Asking the right way
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Rewards are another little nudge you can
use when looking for referrals.
Make referring rewards small, but
thoughtful!
Like sending your client a postcard, a
thankful email or a discount for your
services .
03Offering rewards
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Here’s an unconventional piece of advice:
Referrals don’t just go one way. You can also
help your client and your colleagues out.
If your client needs something that you
cannot provide refer them to a colleague of
yours.
04Use your network to give
back
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Natalia Campaña Valencia
International Affairs
Email: info@freelancermap.com
Phone: +49-911-37750286
Contact details:
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