1. Sales Marketing Strategy 2010 (Basic Pipeline)
sell to new channels
to its product range
creating the
sales channels
redesigning the reservation
system by which a product
is delivered
1st, 2nd geo
layers
attacking
new channels
Innovation of the
value-delivery
system
RESERVATION
PIPELINE
SALES PIPELINE
PULL STRATEGY
Target Customer
PUSH STRATEGY
BRAND PIPELINE
MARKETING PIPELINE
Innovation of products
and services
matching the new product to
customer preferences, needs and
wants
attracting customers/
end user
cognitive
stage
affective
stage
behaviour
stage
awareness
liking
purchase
knowledge
preference
re-purchase
conviction
Building Brand
Charisma
inspire and attract consumers
with such passion that they
aggressively seek the brand
out.