Experience visions are an effective tool for defining the future direction of your site, getting stakeholder buy-in and keeping all team members on the same page. (Fred Randell's presentation from UX Australia 2009.)
8. The case study: Telstra.com “ Now, you've got a corpse in a car, minus a head, in a garage. Take me to it.” Winston Wolf, Pulp Fiction
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22. The what “ If you build what, who will come?” Annie Kinsella, Field of Dreams
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29. Experience visions: a summary “ Hmm. Your ideas are intriguing to me and I wish to subscribe to your newsletter.” Homer Simpson, Mountain of Madness