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Your
                                          Elevator
                                          Speech




The Elevator Speech is a Mini-Presentation.
Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”
At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”

Everyone doesn’t want to go to the Top Floor with you.
Some don’t want to leave the lobby!
There is no need to waste time and energy taking them all the way up.

The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.
7th Floor

              6th Floor

              5th Floor   The Elevator Speech
                             starts simple.
                          As Interest and time
              4th Floor
                                  permit,
                            it is expanded.
             3rd Floor

             2nd Floor

              1st Floor



          The Elevator Speech
               starts simple.
As interest and time permit, it is expanded.
Not everyone wants to go with you to the Top
                   Floor
 and you don’t want to take everyone there.
Fred




               1st Floor Describe Who You Are



                Hello!
          My name is Fred Miller

That may be all someone wants to know about
                    you -
                 Your Name.
2nd Floor Describe What You Do



I'm a Speaker, a Coach and an Author.

          That’s what I do.
     Hopefully, they want to know:
        What I speak about.
            What I coach.
       What have I authored.
2nd Floor Describe Your Expertise



       The Title of My Book is
    “No Sweat Public Speaking!”
  How to Develop, Practice and Deliver a
‘Knock Your Socks Off’ Presentation with -
               No Sweat!
3rd Floor   Why They Hire Me



      Business & Individuals Hire Me
      Because They want to Improve
Their Public Speaking & Presentation Skills.

   I prefer the words Hire Me rather than
         “I work with people who. . .
               “I help people. . .
Hire Me lets them know I get Paid to do this.
 Hire Me can be an excellent Dis-Qualifier.
4th Floor More, Why They Hire Me



           They do This Because
We Perceive Really Good Speakers as Experts.
          Perception is Reality, and
       We Like to Work with Experts.

   They agree with this statement because it
          makes sense, doesn’t it?
5th Floor           More Information


                    They Know:
Speaking Opportunities are Business Opportunities.
  Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.

              I could follow this up with,
“Are youTaking and Making Speaking Opportunities?
          That could continue the conversation.
 This is an Elevator Speech, not a sales presentation.
     If this leads to a meeting and a conversation,
                   I’ll ask it at that time.
6th Floor   I Deliver



        I Show Them How to
    Develop, Practice and Deliver
a ‘Knock Your Socks Off!’ Presentation
                with
             No Sweat!

The “No Sweat” part of my Branding.
?

                    7th Floor      Ask!



                        ASK!
"You probably don't know any company or person who
   needs the kind of services I provide - Do You?”

Asking the question this way will catch them a bit off guard
              and usually get them thinking.
            Their answer could be a prospect.
ASK!
         "You probably don't know any company or                           Ask!
          person who needs the kind of services I                                           If "Yes"
                   provide - Do You?                                                          Ask,
                                                                                     "What's the next step?
                                                           7th
                                                          Floor

                 I show them how to
             Develop, Practice and Deliver
        "Know Your Socks Off!" Presentations with
                      No Sweat!                                          More
                                                           6th        Information          Describe
                                                          Floor                              What
                        They know:                                                       I do for them
                 Speaking Opportunities
                are Business Opportunities.                                                 More
                 Speaking Opportunities                                                Why the hire me
                 are Career Opportunities.                               More
                                                           5th        Information
                                                          Floor

         They want to do this because we perceive
            really good speakers as EXPERTS!                                                 More
        Perception is reality, and we like to work with                                 Why the hire me
                    EXPERTS! - Correct?                                 More
                                                           4th       Information
                                                          Floor

                  People Hire Me because
                 they want to improve their
                   Public Speaking and
                   Presentation Skills.
                                                          3rdFloor                            What I
                                                                                              Deliver!

                  The title of my book is,
               "No Sweat Public Speaking!"                                                   Expertise        Experience


                                                                          Describe
                                                           2nd             What
                                                          Floor                                        The
                                                                          You Do
                                                                                              Elevator Speech
                                                                                                 starts simple.
                           Hello!                                                        As Interest and time permit,
                  My name is Fred Miller.                                                       it is expanded.
          I'm a Speaker, a Coach and an Author.
                                                                          Describe
                                                           1st             Who
                                                          Floor           You Are




This is an Infographic of the Elevator Speech.

  Take the previous slides and wording and
            put it into your world.

             Build your Elevator Speech
                    Floor by Floor!

                          For More Information
              Fred E. Miller
     Fred@NoSweatPublicSpeaking.com
      www.NoSweatPublicSpeaking.com

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Your Elevator Speech is a Mini-Presentation

  • 1. Your Elevator Speech The Elevator Speech is a Mini-Presentation. Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.” At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.” Everyone doesn’t want to go to the Top Floor with you. Some don’t want to leave the lobby! There is no need to waste time and energy taking them all the way up. The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.
  • 2. 7th Floor 6th Floor 5th Floor The Elevator Speech starts simple. As Interest and time 4th Floor permit, it is expanded. 3rd Floor 2nd Floor 1st Floor The Elevator Speech starts simple. As interest and time permit, it is expanded. Not everyone wants to go with you to the Top Floor and you don’t want to take everyone there.
  • 3. Fred 1st Floor Describe Who You Are Hello! My name is Fred Miller That may be all someone wants to know about you - Your Name.
  • 4. 2nd Floor Describe What You Do I'm a Speaker, a Coach and an Author. That’s what I do. Hopefully, they want to know: What I speak about. What I coach. What have I authored.
  • 5. 2nd Floor Describe Your Expertise The Title of My Book is “No Sweat Public Speaking!” How to Develop, Practice and Deliver a ‘Knock Your Socks Off’ Presentation with - No Sweat!
  • 6. 3rd Floor Why They Hire Me Business & Individuals Hire Me Because They want to Improve Their Public Speaking & Presentation Skills. I prefer the words Hire Me rather than “I work with people who. . . “I help people. . . Hire Me lets them know I get Paid to do this. Hire Me can be an excellent Dis-Qualifier.
  • 7. 4th Floor More, Why They Hire Me They do This Because We Perceive Really Good Speakers as Experts. Perception is Reality, and We Like to Work with Experts. They agree with this statement because it makes sense, doesn’t it?
  • 8. 5th Floor More Information They Know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. Speaking Opportunities are Leadership Opportunities. I could follow this up with, “Are youTaking and Making Speaking Opportunities? That could continue the conversation. This is an Elevator Speech, not a sales presentation. If this leads to a meeting and a conversation, I’ll ask it at that time.
  • 9. 6th Floor I Deliver I Show Them How to Develop, Practice and Deliver a ‘Knock Your Socks Off!’ Presentation with No Sweat! The “No Sweat” part of my Branding.
  • 10. ? 7th Floor Ask! ASK! "You probably don't know any company or person who needs the kind of services I provide - Do You?” Asking the question this way will catch them a bit off guard and usually get them thinking. Their answer could be a prospect.
  • 11. ASK! "You probably don't know any company or Ask! person who needs the kind of services I If "Yes" provide - Do You? Ask, "What's the next step? 7th Floor I show them how to Develop, Practice and Deliver "Know Your Socks Off!" Presentations with No Sweat! More 6th Information Describe Floor What They know: I do for them Speaking Opportunities are Business Opportunities. More Speaking Opportunities Why the hire me are Career Opportunities. More 5th Information Floor They want to do this because we perceive really good speakers as EXPERTS! More Perception is reality, and we like to work with Why the hire me EXPERTS! - Correct? More 4th Information Floor People Hire Me because they want to improve their Public Speaking and Presentation Skills. 3rdFloor What I Deliver! The title of my book is, "No Sweat Public Speaking!" Expertise Experience Describe 2nd What Floor The You Do Elevator Speech starts simple. Hello! As Interest and time permit, My name is Fred Miller. it is expanded. I'm a Speaker, a Coach and an Author. Describe 1st Who Floor You Are This is an Infographic of the Elevator Speech. Take the previous slides and wording and put it into your world. Build your Elevator Speech Floor by Floor! For More Information Fred E. Miller Fred@NoSweatPublicSpeaking.com www.NoSweatPublicSpeaking.com