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+1.408.FRANK.MASH  +1.888.5.GOTOGUY

PRIVILEGED AND
CONFIDENTIAL
PRESENTATION
* Not for distribution without express written permission

OPPORTUNITIES, OPPORTUNITIES RESEARCH, NO FOCUS VENTURES AND GOTOGUY ARE
TRADEMARKS OF FARHAN “FRANK” MASHRAQI. ALL OTHER TRADEMARKS BELONG TO
THEIR RESPECTIVE OWNERS.

O  SAY HELLO TO OPPORTUNITIES?

O  FRANK IN PEOPLE’S WORDS

O! FRANK IN HIS OWN WORDS

O  WHAT DOES FRANK BELIEVE?

O! WHY BRING OPPORTUNITIES ON BOARD?

OPPORTUNITIES, OPPORTUNITIES RESEARCH, NO FOCUS VENTURES AND GOTOGUY ARE
TRADEMARKS OF FARHAN “FRANK” MASHRAQI. ALL OTHER TRADEMARKS BELONG TO
THEIR RESPECTIVE OWNERS.

O  SAY HELLO TO
OPPORTUNITIES?
Frank wanted to create a research and consulting firm to foster
NO FOCUS  entrepreneurship. He thought of the name NO FOCUS
VENTURES

NO FOCUS VENTURES became SWOT (Strengths, Weaknesses,
SWOT  Opportunities, Threats) VENTURES

Thinking optimistically, Strengths, Weaknesses, Opportunities &
O4  Threats all become Opportunities, therefore the name O4 was born.

OPPORTUNITIES  “OPPORTUNITIES” conveys a much more positive message and
Therefore Frank registered it as his Doing Business As (DBA name)

OPPORTUNITIES, OPPORTUNITIES RESEARCH, NO FOCUS VENTURES AND GOTOGUY ARE TRADEMARKS OF FARHAN “FRANK” MASHRAQI. ALL OTHER
TRADEMARKS BELONG TO THEIR RESPECTIVE OWNERS.

O  WHO IS FRANK?


O  FRANK IS…

“the go-to guy”

DAVE MCCLURE
[PAYPAL, LINKEDIN, SLIDESHARE, TWILLIO, STARTONOMICS]
February 4, 2009


O  FRANK IS…

“…the new best friend
of his next startup's
CEO, CTO, or CFO.”

DAVE MCCLURE
February 4, 2009


O  WHO IS FRANK?

“…my strategic partner…”

RACHEL GLICKMAN
CHIEF REVENUE OFFICER, FOTOLOG (3RD
LARGEST SOCIAL NETWORK
AND 13TH LARGEST WEBSITE BY TRAFFIC)
OCTOBER 11, 2008

O  WHO IS FRANK?

“…unbelievably
conscientious…”

ADAM SEIFER
[ CO-FOUNDER FOTOLOG, CO-FOUNDER SIXDEGREES.COM (CO-INVENTOR
OF SOCIAL NETWORKING) ]
August 11, 2008


O  WHO IS FRANK?

“rational”

DAVE MCCLURE
February 4, 2009


O  WHO IS FRANK?

“… The star of the show,
other than MySQL of course,
is Farhan Mashraqi of
Fotolog.…”

TODD HOFF
HIGHSCALABILITY.COM


O  WHO IS FRANK?

“… much of my success
relied on
Business Operations and
Tech Development …”
Frank was Director of Business Operations and Technical Strategy!

RACHEL GLICKMAN
CHIEF REVENUE OFFICER, FOTOLOG (3RD
LARGEST SOCIAL NETWORK
OCTOBER 11, 2008

O  WHO IS FRANK?

“… dedicated …”

ANGELO MACHIPISA
IT / NETWORK ADMINISTRATOR, FOTOLOG
AUGUST 5, 2008


O  WHO IS FRANK?

“…one of my favorite
people…”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“intelligent”

DAVE MCCLURE
February 4, 2009


O  WHO IS FRANK?

“…one of those all too rare
tech maestros …”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“one of the sharpest guys”

DAVE MCCLURE
February 4, 2009


O  WHO IS FRANK?

“…we had to force him to
step away from the work-
station and take a day off
several times…”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“…a great range of skills and
knowledge …”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“…he goes a mile deep …”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“…he knows a lot about a lot
more…”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“…can take a step back and
tap effectively into the
business objectives…”

ADAM SEIFER
August 11, 2008


O  WHO IS FRANK?

“…I'll probably never forgive
him for leaving us, but I sure
hope to work with him in the
near future…”

ADAM SEIFER
August 11, 2008


O 

“… very skilled at
identifying
opportunities …”
Frank was Director of Business Operations and Technical Strategy!

RACHEL GLICKMAN
CHIEF REVENUE OFFICER, FOTOLOG (3RD LARGEST SOCIAL NETWORK
PREVIOUSLY: AOL / TIME WARNER
CURRENTLY: SVP LOTAME

O  WHO IS FRANK?

“… very good at
communicating the
complex in simple
terms …”

RACHEL GLICKMAN

O  WHO IS FRANK?

“… a tremendous asset
to any organization…”

RACHEL GLICKMAN

O  WHO IS FRANK?

“… [his] talent and
professionalism is a desired
asset in any business
environment”

CYNTHIA HERNANDEZ
DIRECTOR OF ACCOUNTING, FOTOLOG
AUGUST 2, 2008


O  WHO IS FRANK?

“… a great asset to any
organization …”

LUIS MONDESI
SYSTEMS ADMINISTRATOR, FOTOLOG
AUGUST 8, 2008


O  WHO IS FRANK?

“… a standout in the
industry…”

OMOLOLU KING
DIRECTOR OF SYSTEMS OPERATIONS, FOTOLOG
SEPTEMBER 6, 2008


O  WHO IS FRANK?

“… a stellar technologist …”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… certainly among the best
in the industry…”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… one of the best co-
workers I have worked with in
a number of years…”

LUIS MONDESI
SYSTEMS ADMINISTRATOR, FOTOLOG
AUGUST 8, 2008


O  WHO IS FRANK?

“…a MySQL guru…”

DAVE MCCLURE
February 4, 2009


O  WHO IS FRANK?

“… a global top-10 MySQL
DBA”

MARC SIMONY
DIRECTOR OF BUSINESS DEVELOPMENT, LOGICWORKS


O  WHO IS FRANK?

“… a strategic visionary …”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… results oriented… ”

MARC SIMONY


O  WHO IS FRANK?

“… a very dependable
individual …”

OMOLOLU KING
SEPTEMBER 6, 2008


O  WHO IS FRANK?

“… a standout in his
approach to the challenges at
hand…”

CYNTHIA HERNANDEZ
AUGUST 2, 2008


O  WHO IS FRANK?

“… technically sound …”

OMOLOLU KING
SEPTEMBER 6, 2008


O  WHO IS FRANK?

“… a valuable team
member…”

CYNTHIA HERNANDEZ
AUGUST 2, 2008


O  WHO IS FRANK?

“… a very smart, very
dedicated individual …”

OMOLOLU KING
SEPTEMBER 6, 2008


O  WHO IS FRANK?

“… has a very clear
understanding of today's
technologies and its uses …”

OMOLOLU KING
SEPTEMBER 6, 2008


O  WHO IS FRANK?

“… incredibly dedicated …”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… hard-working…”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… posses a good work ethic
…”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… takes pride in his usually
excellent work…”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… I learned a great deal …”

ANGELO MACHIPISA
AUGUST 5, 2008


O  WHO IS FRANK?

“… incredibly personable …”

JEREMY COLE
[SLIP GATE, PROVEN SCALING, YAHOO!]


O  WHO IS FRANK?

“… because of Frank's
initiative … the company
avoided a potential large
failure”

CYNTHIA HERNANDEZ
AUGUST 2, 2008


O  WHO IS FRANK?

“… a critical thinker ”

MARC SIMONY


O  WHO IS FRANK?

“… exceptional strategic and
analytical skills”

MARC SIMONY


O  WHO IS FRANK?

“… has the ability to
deliver…”

MARC SIMONY


O  WHO IS FRANK?

“… a tremendous addition to
any team evaluating online
media and considering
investment in or acquisition
of businesses and their IP…”
MARC SIMONY


O  WHO IS FRANK?

“… the very definition of
"MySQL expert"…”

JEREMY COLE


O  WHO IS FRANK?

“… an expert in the field of
database administration and
data architecture…”

RONALD BRADFORD
COO PBXT / SENIOR DATABASE CONSULTANT, MYSQL INC


O  WHO IS FRANK?

“… At this point, he must be
the foremost expert on
running MySQL in a Solaris
shop …”

JEREMY COLE


O  WHO IS FRANK?

“… always willing to help
others …”

JEREMY COLE


O  WHO IS FRANK?

“… the aptitude and vision for
planning, development and
management of large scale
successful software
solutions…”
RONALD BRADFORD


O  WHO IS FRANK?

“… I have seen his skills
increase and extend relative
to operational complexity …”

RONALD BRADFORD


O  WHO IS FRANK?

“… I have seen him
personally handle large scale
disaster recovery which is an
invaluable and rare skill…”

RONALD BRADFORD


O  WHO IS FRANK?

“… highly respected within
MySQL Inc and the MySQL
community …”

RONALD BRADFORD


O  WHO IS FRANK?

“… an expert and peer
among a small number of
senior MySQL industry
professionals …”

RONALD BRADFORD


O  WHO IS FRANK?

“… Let him impress you …”

JEREMY COLE


O  WHO IS FRANK?

“… you won't be
disappointed…”

JEREMY COLE


O  THIS IS FRANK
ENTREPRENEUR  COMMITTED TO FOSTERING ENTREPRENEURSHIP /
HAS NEVER REFUSED TO HELP AN ENTREPRENEUR

DESIGNER  WINNER OF SCHOLARSHIP FROM NATIONAL
ASSOCIATION OF PHOTOSHOP PROFESSIONALS
DEVELOPED MORE THAN 20 APPLICATIONS
DEVELOPER 
EXPERIENCED IN DESIGNING MASSIVELY SCALABLE
ARCHITECT  INFRASTRUCTURES.
PROVIDED 10x GROWTH ON AGING
DBA  INFRASTRUCTURE W/O NEW DATABASE SERVERS.
BBA IN ACCOUNTING WITH SPECIALIZATION IN
ACCOUNTANT  AUDITING
DEDICATED TO HELP YOU MAKE INFORMED
STRATEGIST  DECISIONS
SPEAKS ABOUT STARTUPS, MONETIZATION,
SPEAKER  SCALABILITY, INFRASTRUCTURE AND
ENTREPRENEURSHIP


O  WHAT CAN FRANK DO FOR YOU?


O  PRESENTATIONS
By Frank Mashraqi
Seated in the order of total
Internet traffic ranking. The
photo here is of:
•  Paul Tuckfield (YouTube)
•  Jeff Rothschild (Facebook)
•  Domas Mituzas (MySQL/
Wikipedia)
•  Frank Mashraqi (Fotolog)
•  John Allspaw (Flickr)
•  Matt Ingenthron (Sun)
•  Monty Taylor (MySQL)

O  PRESENTATIONS BY FRANK?

O Startup Scalability Strategies: How to Grow Up Without Blowing Up?
O Startup Monetization Strategies
O Scaling Up or Out?
O Designing and Implementing Scalable Applications with Memcached
and MySQL
O MEMCACHED for MySQL: Advanced Use Cases
O Solaris 10 Enables Fotolog to SCALE TO 11 MILLION USERS
O HADOOP & MYSQL: FRIENDS WITH BENEFITS
O ADVANCED MEMCACHED USE CASES
O Disaster Is Inevitable
O Best I/O is No I/O
O Secrets to Fotolog’s Scaling Success
O The Power of Lucene
O Applied Ruby on Rails
O Optimizing MySQL and InnoDB on Solaris 10 for World's Largest Photo
Blogging Community
O Scaling the Third Largest Social Network


O  CAREER
HIGHLIGHTS
FARHAN Frank started going to his mom’s office, then named Farhan Enterprises,
ENTERPRISES when he was only 4.5 years old. When Frank will get bored, his mom will
tell him to play with spare vouchers, day book and ledgers.
ELITE
ELECTRONICS Frank stopped trying to draw random people on the vouchers and actually
started helping his mom fill out the vouchers when he was around 8.5
years old.
Frank overtook the sole national distributorship of GLB from his mom.
GLB produced swimming pool treatment chemicals.

Within a year Frank was successful in getting several luxury hotels on
board as clients. In addition, Frank took the contract of UNISRA (United
Nations International Staff Recreation Association).

Frank started taking interest in his mother’s new venture: Elite
Electronics, a firm that specialized in designing indoor and outdoor water
falls, rockeries, fountains.


O  CAREER
HIGHLIGHTS
Scaled Fotolog’s aging infrastructure
FOTOLOG O from less than 4M members to more than 14M members
O from less than 1B page views to 4.5B page views per month without
adding any new database server
O primarily responsible for all aspects of operations related to database
architecture
O Improved critical components of application by optimizing data structures
to reduce I/O load and contention by more than 40%.

Few days after receiving $100M acquisition offer!
O  Fotolog’s Primary SAN crashes during routine maintenance causing
major data corruption. Our primary vendors declined to offer help after
realizing the severity of the crash. 
O In a shift that lasted more than 56 hours, I led the disaster recovery
efforts and wrote algorithms to extract data from corrupted table spaces.
Majority of site was back live again within a week of the disaster.
O Fotolog was eventually sold for around $92M    


O  CAREER
HIGHLIGHTS
SEO efforts
FOTOLOG O Fotolog was suffering from duplicate content penalty which was hurting
it’s search engine rankings (SERPs).
O Improved Fotolog’s rankings within Google Image Search.
O primarily responsible for all aspects of operations related to database
architecture

Vendor Relations!
O Responsible for negotiating contracts and managing relationships with
data, systems and network vendors.

Public Relations
O Represented Fotolog at various major technical and business
conferences conferences.  
O Advised on PR efforts   


O  CAREER
HIGHLIGHTS
Monetization
FOTOLOG O Optimized Fotolog’s advertising strategy that helped lift Fotolog’s
revenues by more than 20x.
O Resident expert for Google AdSense and AdWords.


O  CAREER
HIGHLIGHTS
XGRAPH O An advertising company that uses graph data to scale highly targeted
audiences.
O Employee # 1 and the only employee for the first 6 months !
O  Designed a massively scalable infrastructure that can handle more than
70 billion requests per month and automatically scale up and down based
on usage.
O  Played a critical role utilizing industry relationships to negotiate key
contracts with top of the line vendors and service providers
O  Drafted the roadmap to integration with Google’s new AdExchange
system which had stringent performance and low-latency requirements.
O  Worked with Akamai technical team on building a log aggregation
system to effectively outsource the most costly part of the infrastructure.
The move helped save the company millions while offering sub 50ms
latency for 99.999% of the requests.
O  Designed the industry first “No Single Point of Bottleneck” infrastructure
for OLTP data processing using Open Source data storage engines. The
infrastructure design offered the company the ability to replicate its core
data systems without collision in id spaces.


O  CAREER
HIGHLIGHTS
XGRAPH O  Successfully integrated with one of the largest ad networks and met the
requirement of handling more than 150M requests on day one of private
beta testing.
O Played a critical role in negotiating a key contract with ClearSpring
which handles more than 60B requests a month.
O Recruited key talent that could meet the demands of a highly
challenging company within a very tight budget.
O Represented, Assisted and prepared XGraph for meetings with VCs and
Angel investors for seed funding and Series A including
O Represented XGraph at various technical, business and advertising
conferences.
O Represented XGraph at key meetings with Avenue A/RazorFish, Burst
Media, Classmates, Yahoo!, YouSendIt, MindShare, Akamai, Amazon,
ClearSpring, SGN, Serious Business and many more companies.
O Conducted extensive business development for XGraph, at times flying
more than 14 segments in a month.!


O  CAREER
HIGHLIGHTS
O Negotiated inclusion in Amazon’s private beta programs for load
XGRAPH Balancing and Elastic Map Reduce.!

O Advised BetaWorks’ portfolio companies with scalability, performance,
BETAWORKS infrastructure and migration projects!

O Optimized bit.ly’s infrastructure and advised Bit.ly during its integration
BITLY with Twitter to become Twitter’s default URL shortener.!

O Advised and trained the marketing team, technical staff and content
SHERMANS editors on SEO issues.
TRAVEL O Frank’s research showed the company had built its content empire
around a keyword phrase that had been steadily losing interest since 2002.
O ShermansTravel’s content licensing strategy was resulting in duplicate
content penalty being imposed by Google.!


O  CAREER
HIGHLIGHTS
O Advised founder and technical teams during time of explosive growth.
TWITTER FEED O Advised on implementing disaster recovery and high availability
procedures.
O Designed strategy to implement analytics infrastructure!


O  OPEN SOURCE
EXPERIENCE
CONTENT ★  DRUPAL ★ WORD PRESS
MANAGEMENT ★  NUCLEUS ★ JOOMLA
SYSTEMS ★  MODX ★ PHPBB
★  PLIGG

E-COMMERCE ★  OSCOMMERCE ★ MIVA
★  PHPCART ★ INTERCHANGE
★  YAHOO! STORES ★ STONE EDGE
★  EVEREST

DATA/DATABASES ★  MYSQL ★ POSTGRESQL
★  TOKYO CABINET ★ MEMCACHED
★  HADOOP ★ HIVE
★  PIG ★ VOLDEMORT


O  Why bring Frank on board?


O  WHY BRING FRANK ON BOARD?

to minimize your risks



to minimize your costs



to bring your team on board
with your plans!



to scale and cut time to
market concurrently



to grow organically while
steering away from search
engine penalties



to smile at your partner
meetings knowing your
company is scalable



to give your team the
information they need to help
you succeed



to connect and negotiate with
top of the line vendors



to experience first hand why
Dave McClure called Frank
the “new best friend of
his next startup's CEO,
CTO, or CFO”



to help eliminate the state of
uncertainty



to architect without having to
re-architect



to build a lean startup that
you’ll not have to rebuild



to ensure you’re getting your
money’s worth from your
outsourcing companies



to protect what you have built



to think outside the box



for integration without
disruption



for migration without loss of
data



for competing with big names
while bootstrapping your
startup



To communicate your vision
across your teams



To do exactly what has to be
done



To utilize the most
opportunities and to make
the most out of them.



To know rather than to guess



to focus on things you do
best



to create value for your
stakeholders



to create a solid foundation



to assume the impossible is
possible



to embrace change that
brings you closer to your
goals



to let

keep moving y! forward


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