Here are the slides for a talk I gave for the Social Media Breakfast - Franklin McMahon - http://www.franklinmcmahon.com

1. 10 Secrets to
Developing Your
Personal Brand
Online and In Person
• Franklin McMahon
frank@fmstudio.com
www.fmstudio.com
www.FranklinMcMahon.com

2. Franklin is founder of Franklin McMahon Studio and is a New
Media Producer specializing in creative marketing, social
Franklin McMahon
media, on-line video, podcasts, multimedia, writing and
photography. With a client list that includes Adobe, FOX, Time
Warner, McDonalds, Covergirl and HP, his range of work
spans many industries. His on-line podcasts have produced
millions of downloads in over 20 countries and he has been
• New Media Producer featured on Wired.com, ABC Boston and BBC America. His
podcast Rumor Girls ran weekly on Sirius Satellite Radio and
specializing in creative the video version was the 5th most downloaded podcast of
marketing and production, the year in 2006 according to Yahoo News. As an international
photographer, his photo work has been seen in ads and
audio and video, podcasts, magazines for clients such as Microsoft, and his coverage of
photography, on-line video and the industry as a writer can be read in publications such as
social media MovieMaker, Millimeter, DV, Res and Computer Arts Projects.
Locally he has developed several Maine-based social
organizations such as Portland Media Artists and Facebook
Maine. His website and podcast Media Artist Secrets features
• Studio page - career advice for content producers specializing in creative
industries and social media.
www.fmstudio.com
• Media Artist Secrets Blog and
TV Show -
www.franklinmcmahon.com

3. Best Face Forward
• Clear headshot on all your
networks, professional or pro-
casual
• You are the brand, think of your
headshot as a logo
• Try to avoid switching it, even if
you are bored with it
• Look happy and inviting

4. Convey What You Do
Quickly
• Good Twitter Bio: Internet
Marketing Consultant who
loves helping startups succeed
• Bad Twitter Bio: Web lover,
juice drinker, margarita fan, Red
Sox
• List your actual location in
Twitter, not foreign country,
won’t come up in local search
• Facebook: Add links, bio and
info to sidebar

5. Have A Party
• Networking is great, but pivot
the crowd towards you
• When you go to a network
event, you must seek and
search to connect
• When you host an event,
everyone is waiting to talk to
you
• Businesses love for you to
bring a group in to mingle

6. Make Your Audience
the Stars
• Post questions that encourage
responses on your blog, social
networks
• People involved in the
conversation will stick with you
longer
• Interview people who inspire
you
• The best thing you can do for
anyone is to move the spotlight
towards them

7. Be Vocal
• Generic is boring
• Convey your opinions and get
conversations started
• Opinions make you stand out,
especially in person
• Covering items everyone else is
blends you in

8. Always Be Moving
• Your company is a virtual
vehicle, travel
• Momentum is key as is steering
• If your social networks are
static, so is your message
• Post comments, connect with
new people, produce blog
content
• You are either still air, windy or
a tornado

9. Act Big, Think Big,
Attract Big
• Avoid terms like freelance, part-
time, self-employed
• Start using terms like my
company, my team, my office,
my studio
• Build an empire, don’t dabble in
an industry
• Convey this confidence in
person at events and on-line

10. Position Yourself as
an Expert
• Provide advice in the form of
articles, video
• Become the go-to person in
your industry, build trust,
become an authority
• Providing free content will give
back to community, help others
• Offering your expert advice and
opinions develops you and your
brand

11. Win Over People in
the Middle
• Some will love you, some will
really not like you
• The fence sitters, the
undecided, are the people to
work on
• The people in the middle are
the largest potential audience
and potential clients

12. Work Your Networks
• Competition - be dramatically
different online to stand out,
focus on the unique
• Create a digital legacy of
content
• Cross promote
• See them all as your audience,
don’t classify certain networks
as friends or clients
• Brand using your actual name

13. 10 Secrets to
Developing Your
Personal Brand
Online and In Person
• Franklin McMahon
frank@fmstudio.com
www.fmstudio.com
www.FranklinMcMahon.com
twitter.com/franklinmcmahon
facebook.com/franklinmcmahon