O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Brainstorm
Step # 1
Define a question for
which there is a real need
Find a brainstorming question for which
there’s a real need to find answers and
a realistic possibility to change things.
...
Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-understand-the-problem-1531110
Step # 2
Find a neutral person to
moderate the process
Brainstorm facilitating is a service.
It is supposed to be a selfless act that enables
others to arrive at their own solut...
A great facilitator
 nurtures the conversation in its early stages,
 steps out of the way as the ideas start to flow,
 ...
The client should not be in charge of running
the meeting.
They must keep their heads in the content
and not worry about o...
Step # 3
Find an inspiring
meeting place
Sources
http://answergarden.ch/
https://www.atizo.com/starter/
http://www.partizo.com/
http://popplet.com/
3 advantages of Internet brainstorming
Advantage # 1:
On the Internet, people who talk a lot don’t disturb others, because...
Try an unusual
location, for
example a zoo.
http://www.imagebase.net/Nature/Deer-071-copy
http://www.destination-innovatio...
Step # 4
Invite both external and
internal participants to
increase diversity
The broader the mix of participants, the
more interesting the ideas are likely to be.
http://business.timesonline.co.uk/to...
Pick people who can answer
the question you’re asking.
http://www.mckinsey.com/insights/strategy/seven_steps_to_better_bra...
Aspects of diversity
 Skill diversity.
 Thinking style diversity.
 Experience diversity.
 Age diversity.
 Nationality...
What about including external people?
http://designshack.co.uk/articles/inspiration/10-tips-for-effective-creative-brainst...
Research shows that bringing together individuals
with diverse backgrounds can enhance the flow
of ideas, making people mo...
Ask participants to independently
prepare ideas before the brainstorm.
That helps introverted people get the
quietness the...
Step # 5
Communicate values
of the brainstorm
The power of group brainstorming comes
from creating a safe place where people
with different ideas can share, blend, and
...
No criticism.
No negative judgments.
No distractions.
http://www.ideachampions.com/weblogs/archives/2011/01/most_people_th...
http://innovtoday.wordpress.com/2010/01/27/lead-brainstorming-by-taking-the-ridicule/
http://www.bnet.com/article/the-righ...
Further inspiration
https://www.teacherspayteachers.com/Product/Questions-to-discover-your-values-1329394
Step # 6
Define the goal of
the brainstorm
Develop as many ideas as possible.
http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
http://www.destinat...
The goal of this brainstorming session is for
you to come up with at least X ideas
that answer the question.
http://www.in...
Step # 7
Develop ideas
Brainstorming should begin with
individuals working alone first.
Michael J. Gelb: Creativity on demand, page 178.
As ideas, participants can also bring in
products / materials / things
they find relevant.
http://www.fastcompany.com/8869...
During the first 5 to 10 minutes, ask participants
to individually write down as many ideas as
they can, for example on st...
http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html
Divide people up in teams of about
5 people – each led by a facilitator.
http://sloanreview.mit.edu/article/the-discipline...
Get people standing and active.
Studies show that during walks, creative
output can increase as much as 60%.
https://hbr.o...
https://realtimeboard.com/blog/10-creative-techniques-you-should-try-in-realtimeboard/#.VBRI_fmSx9A
The moderator encourages participants
to build on ideas of each other.
Sources
http://www.bnet.com/article/the-right-way-t...
Studies show that the most revolutionary
solutions spring from group discussion
of ideas hatched in isolation.
http://theb...
After having done some minutes of brainstorming,
the moderator could interrupt participants and ask
them to do something c...
Step # 8
Categorize ideas
The moderator - or someone else -
categorizes the ideas that have
been developed.
Step # 9
Select great ideas
Each person has 5 ticks to spend on
selecting 1 or more great ideas.
http://www.destination-innovation.com/articles/how-to...
http://www.imagebase.net/Concept/imagebase4_02
4 criteria to use when selecting great ideas
1. Which ideas are the most valuable for users?
2. Which ideas can be quickly...
Step # 10
Each participant chooses
ideas he/she wants to try out
http://www.fastcompany.com/886945/10-rules-effective-brainstorming#7
Brainstorming is the start of something.
Each partici...
Further inspiration
https://www.teacherspayteachers.com/Product/Brainstorming-the-disney-method-1449101
https://www.teache...
Próximos SlideShares
Carregando em…5
×

Brainstorm

18.647 visualizações

Publicada em

10 steps to do a brainstorm. What would you add?


Publicada em: Negócios, Tecnologia, Educação

Brainstorm

  1. 1. Brainstorm
  2. 2. Step # 1 Define a question for which there is a real need
  3. 3. Find a brainstorming question for which there’s a real need to find answers and a realistic possibility to change things. http://www.business-strategy-innovation.com/2010/02/brainstorming-breakthroughs-require.html
  4. 4. Further inspiration https://www.teacherspayteachers.com/Product/How-can-we-understand-the-problem-1531110
  5. 5. Step # 2 Find a neutral person to moderate the process
  6. 6. Brainstorm facilitating is a service. It is supposed to be a selfless act that enables others to arrive at their own solutions. http://www.ideachampions.com/weblogs/archives/2010/08/einstein_brains_1.shtml
  7. 7. A great facilitator  nurtures the conversation in its early stages,  steps out of the way as the ideas start to flow,  jumps in when energy starts to disappear. http://aneyewitness.wordpress.com/2008/04/08/eureka/
  8. 8. The client should not be in charge of running the meeting. They must keep their heads in the content and not worry about or unduly influence the process. https://hbr.org/2012/07/yes-you-can-brainstorm-without/
  9. 9. Step # 3 Find an inspiring meeting place
  10. 10. Sources http://answergarden.ch/ https://www.atizo.com/starter/ http://www.partizo.com/ http://popplet.com/
  11. 11. 3 advantages of Internet brainstorming Advantage # 1: On the Internet, people who talk a lot don’t disturb others, because they are not heard. Advantage # 2: On some brainstorming sites, for example http://answergarden.ch/, ideas are anonymously communicated. Thereby, less dominant people can easier communicate their ideas. Advantage # 3: On some brainstorming sites, for example http://www.brainfloor.com/, people are not exposed to each others’ ideas in the idea generation phase. That may increase the diversity of ideas. https://hbr.org/2015/04/why-brainstorming-works-better-online
  12. 12. Try an unusual location, for example a zoo. http://www.imagebase.net/Nature/Deer-071-copy http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/
  13. 13. Step # 4 Invite both external and internal participants to increase diversity
  14. 14. The broader the mix of participants, the more interesting the ideas are likely to be. http://business.timesonline.co.uk/tol/business/management/article6985219.ece
  15. 15. Pick people who can answer the question you’re asking. http://www.mckinsey.com/insights/strategy/seven_steps_to_better_brainstorming
  16. 16. Aspects of diversity  Skill diversity.  Thinking style diversity.  Experience diversity.  Age diversity.  Nationality diversity.  Gender diversity. https://hbr.org/2009/05/how-to-lead-better-brainstormi/ http://www.heidrick.com/~/media/Publications%20and%20Reports/HS_EuropeanCorpGovRpt2011.pdf
  17. 17. What about including external people? http://designshack.co.uk/articles/inspiration/10-tips-for-effective-creative-brainstorming http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/
  18. 18. Research shows that bringing together individuals with diverse backgrounds can enhance the flow of ideas, making people more open to new information and finding ways to integrate it into solutions. http://sloanreview.mit.edu/article/the-discipline-of-creativity/
  19. 19. Ask participants to independently prepare ideas before the brainstorm. That helps introverted people get the quietness they need to develop good ideas. http://www.bnet.com/article/the-right-way-to-brainstorm/68480 http://www.slideshare.net/columnfive/10-tips-for-a-successful-group-brainstorm http://www.fastcompany.com/886945/10-rules-effective-brainstorming#2
  20. 20. Step # 5 Communicate values of the brainstorm
  21. 21. The power of group brainstorming comes from creating a safe place where people with different ideas can share, blend, and extend their diverse knowledge. http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm
  22. 22. No criticism. No negative judgments. No distractions. http://www.ideachampions.com/weblogs/archives/2011/01/most_people_thi.shtml http://www.triz-journal.com/content/c080901a.asp http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/ http://www.fastcompany.com/886945/10-rules-effective-brainstorming#3 Pittampalli, Al: Read this before our next meeting, location 405.
  23. 23. http://innovtoday.wordpress.com/2010/01/27/lead-brainstorming-by-taking-the-ridicule/ http://www.bnet.com/article/the-right-way-to-brainstorm/68480 http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm Participants are encouraged to come up with  crazy ideas.  stupid ideas.  wild ideas.
  24. 24. Further inspiration https://www.teacherspayteachers.com/Product/Questions-to-discover-your-values-1329394
  25. 25. Step # 6 Define the goal of the brainstorm
  26. 26. Develop as many ideas as possible. http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/ http://www.innovationexcellence.com/blog/2010/12/19/10-steps-to-successful-brainstorming/ http://www.inc.com/geoffrey-james/how-to-brainstorm-9-easy-rules.html http://www.inc.com/guides/2010/11/how-to-run-a-brainstorming-session.html
  27. 27. The goal of this brainstorming session is for you to come up with at least X ideas that answer the question. http://www.innovationexcellence.com/blog/2010/06/28/ideation-dos-and-donts/
  28. 28. Step # 7 Develop ideas
  29. 29. Brainstorming should begin with individuals working alone first. Michael J. Gelb: Creativity on demand, page 178.
  30. 30. As ideas, participants can also bring in products / materials / things they find relevant. http://www.fastcompany.com/886945/10-rules-effective-brainstorming#8
  31. 31. During the first 5 to 10 minutes, ask participants to individually write down as many ideas as they can, for example on sticky notes. Thereby, introverts maximize their contribution. http://sloanreview.mit.edu/article/the-discipline-of-creativity/
  32. 32. http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html
  33. 33. Divide people up in teams of about 5 people – each led by a facilitator. http://sloanreview.mit.edu/article/the-discipline-of-creativity/
  34. 34. Get people standing and active. Studies show that during walks, creative output can increase as much as 60%. https://hbr.org/2015/11/stop-calling-every-conversation-a-meeting http://www.inc.com/laura-montini/study-provides-a-great-reason-to-go-for-a-walking-meeting.html-
  35. 35. https://realtimeboard.com/blog/10-creative-techniques-you-should-try-in-realtimeboard/#.VBRI_fmSx9A
  36. 36. The moderator encourages participants to build on ideas of each other. Sources http://www.bnet.com/article/the-right-way-to-brainstorm/68480 http://www.triz-journal.com/content/c080901a.asp http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/ http://www.slideshare.net/columnfive/10-tips-for-a-successful-group-brainstorm
  37. 37. Studies show that the most revolutionary solutions spring from group discussion of ideas hatched in isolation. http://thebuildnetwork.com/team-building/brainstorming-individual-group/
  38. 38. After having done some minutes of brainstorming, the moderator could interrupt participants and ask them to do something completely unrelated to brainstorming, for example take a walk around the building. Then, the moderator gives participants some more time in a room to focus on developing more ideas. http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html
  39. 39. Step # 8 Categorize ideas
  40. 40. The moderator - or someone else - categorizes the ideas that have been developed.
  41. 41. Step # 9 Select great ideas
  42. 42. Each person has 5 ticks to spend on selecting 1 or more great ideas. http://www.destination-innovation.com/articles/how-to-evaluate-ideas/
  43. 43. http://www.imagebase.net/Concept/imagebase4_02
  44. 44. 4 criteria to use when selecting great ideas 1. Which ideas are the most valuable for users? 2. Which ideas can be quickly implemented? 3. Which ideas involve the lowest costs? 4. Which ideas are the most inspiring? http://business.financialpost.com/2013/10/07/make-your-brainstorming-better-with-this-technique/ http://www.business2community.com/strategy/top-tips-great-brainstorm-session-0984469
  45. 45. Step # 10 Each participant chooses ideas he/she wants to try out
  46. 46. http://www.fastcompany.com/886945/10-rules-effective-brainstorming#7 Brainstorming is the start of something. Each participant decides what to do next with one or more ideas.
  47. 47. Further inspiration https://www.teacherspayteachers.com/Product/Brainstorming-the-disney-method-1449101 https://www.teacherspayteachers.com/Product/Brainstorming-the-nominal-method-2141314 https://www.teacherspayteachers.com/Product/Brainstorming-the-SCAMPER-method-1452356 https://www.teacherspayteachers.com/Product/Six-thinking-hats-1455136

×