a journey of a non techie in the social internet age. His realization of how product building has fundamentally changed with open source software, hardware, crowd sourcing, self learning etc. It pulls it all together and makes the case for a new way of innovations... Noiseless innovation
3. ber·serk (br-sûrk, -zûrk, b-)
Informal Unrestrained, as with
enthusiasm or appetite; wild:
Frantic
one of the ancient Norse warriors
legendary for working themselves into a
frenzy before a battle and fighting with
reckless savagery and insane fury
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10. The “new” M2M App Applications
• Distributed • Distributed assets
monitoring & control…
• Peer to peer ATMs, telecom towers etc
• “Virtual” Middleware • Mini BMS… restaurants,
retail outlets, bank
• Truly internet branches etc
• Granular control • Add on to BMS… granular
control
• Real time analytics • High value asset security,
safety
• etc
Can change an application space!!
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19. Signal To Noise Ratio
Does customer Power of customer’s signaling P Signal
know his
needs?
Can it be
articulated? Power of surveys, market research P Noise
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24. Zero Lines Of Code
Embedded Content Mgmt distributions
Exponential … decrease
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25. Implications…
2 years product lifecycle 200% price
performance lag
Multi year support 15x lifetime buy
Information good pricing 50% deflationary
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32. Insights
YOU can build a world class hardware product…
a new innovation process
US Example Manufacturing on a Crowd sourced tools,
click engg & fabrication
BOM on cloud
Crowd sourced circuits Early stage prototype
on cloud sourcing
Prototype
Collaborative Design
electronics design
OEM manufacturing
Hardware engg on the
cloud Manufacture Manage China
& Release manufacturing
Ideate & Sell
Customer feedback at Process audits & design
design/ concept verification
Crowd sourced funding Marketing (Traditional,
Product orders before Social and Product)
creation
Crowd Sourced development… for Noiseless Innovation
Source: google, frameworks2go analysis
39. Self education
Control Group A: Students with no computers in school
Control Group B: Students who had received formal computer education
Its possible!!
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