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Marketing Immobiliare: Come Trovare Clienti Senza Spendere 1 euro in Pubblicità

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Web Marketing Immobiliare.
Come trovare clienti online senza spendere 1 solo euro in pubblicità, grazie a strategie inutilizzate dagli agenti immobiliari.

In questa presentazione scoprirai come creare una strategia solida per far crescere e prosperare la tua agenzia immobiliare o azienda di costruzioni.

Insomma, se per mestiere vendi case, questa presentazione fa per te.

Publicada em: Imóveis
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Marketing Immobiliare: Come Trovare Clienti Senza Spendere 1 euro in Pubblicità

  1. 1. Come Trovare Clienti Senza Spendere 1€ di Pubblicità grazie a strategie inutilizzate dagli agenti immobiliari [web marketing immobiliare]
  2. 2. BREVE PRESENTAZIONE :-) FRANCESCO BERSANI CONSULENTE DI WEB MARKETING E FORMATORE AUTORE DEL LIBRO: “I SEGRETI DEL WEB MARKETING IMMOBILIARE”(FRANCOANGELI)
  3. 3. WEB AGENCY REALIZZIAMO SITI DAL 2001 JUSTIMMOBILI SPECIALISTI IN SITI IMMOBILIARI WEB MARKETING IMMOBILIARE 1^ BLOG IN ITALIA SUL WEB MARKETING IMMOBILIARE
  4. 4. 6 FRASI CHE CAMBIERANNO LA TUA VISIONE DEL WEB
  5. 5. • Essere primi su Google non è sufficiente • Il sito bello è diverso da quello che fa vendere • I siti di una sola pagina in alcuni casi sono più efficaci • Un blog può renderti leader indiscusso del tuo mercato • Per scrivere un blog non serve Giacomo Leopardi • Il successo online non si costruisce in un giorno
  6. 6. GOOGLE.
  7. 7. Essere primi su Google non basta.
  8. 8. Essere primi su Google non basta.
 Se non hai un business valido
  9. 9. Essere primi su Google non basta.
 Se non hai un business valido
 e il tuo sito è inadeguato.
  10. 10. ARRIVARE PRIMO SU GOOGLE SENZA UNA BUONA OFFERTA EQUIVALE AD ALZARE LA MANO SENZA CONOSCERE LA RISPOSTA.
  11. 11. IN GOOGLE COME NELLA MOTO GP PUOI ANCHE PARTIRE DALLA PRIMA POSIZIONE MA NON VINCI SENZA MOTO E PILOTA.
  12. 12. • Promuovere prodotti/servizi competitivi • Usare pagine di“atterraggio”persuasive • Dare seguito alle richieste di contatto • Avere capacità di vendita COME VINCERE SU GOOGLE.
  13. 13. PROMUOVERE UN SITO INEFFICACE?
 SAREBBE COME SPEGNERE UN INCENDIO
 CON QUESTO
  14. 14. SITO WEB.
  15. 15. IL SITO BELLO E’DIVERSO DA QUELLO CHE VENDE.
  16. 16. COME VIENE VISTO IL SITO WEB DA ALCUNI IMPRENDITORI
  17. 17. COME ANDREBBE VISTO SE VUOI RISULTATI
  18. 18. “IL DESIGN NON E’ COME SEMBRA O COME APPARE IL DESIGN E’COME FUNZIONA”
  19. 19. “Progetta il sito per i tuoi clienti non perché secondo te 
 così è meglio”
  20. 20. • Ottimizzato per Google • Orientato agli Obiettivi • Design Funzionale • Annunci Completi • Semplicità della Ricerca CARATTERISTICHE DI UN SITO IMMOBILIARE EFFICACE
  21. 21. TI SEI MAI CHIESTO COSA CERCANO LE PERSONE IN UN SITO IMMOBILIARE?
  22. 22. RISPOSTA: 
 CERCANO IMMOBILI!
  23. 23. COMPLICATO. Da dove inizio su questo sito?!? SEMPLICE. Ecco dove posso cercare quello che mi serve
  24. 24. www.toscanoportocervo.it
  25. 25. • bisogna fare delle scelte • più importanza al 1^ obiettivo • meno agli obiettivi secondari OBIETTIVI IN ORDINE DI IMPORTANZA
  26. 26. LANDING PAGES.
  27. 27. UNA LANDING PAGE FUNZIONA COME UN SENSO UNICO. L’UTENTE E’SPINTO VERSO UN’UNICA DIREZIONE.
  28. 28. PRECISA ED EFFICACE. A DIFFERENZA DEL SITO WEB UNA LANDING PAGE CONVERTE DI PIU’PERCHE’PUNTA AD UN TAREGET SPECIFICO ED HA UN SOLO OBIETTIVO
  29. 29. SITO WEB. Chi siamo, dove siamo, che facciamo, ricerca prodotti contatti.... LANDING PAGE. Compila il form per ottenere un appuntamento o contatto telefonico
  30. 30. EMAIL MARKETING.
  31. 31. LISTA EMAIL UNO DEI PILASTRI FONDAMENTALI DEL WEB MARKETING SEI TU CHE SCEGLI QUANDO INVITARE LE PERSONE SUL TUO SITO
  32. 32. I SOLDI SONO NELLA LISTA.
  33. 33. Statisticamente i visitatori non non ritornano una seconda volta sul tuo sito. “
  34. 34. Cattura la loro email e potrai ricontattarli più volte 
 nel tempo. “
  35. 35. Crea una lista di potenziali clienti e nutrila nel tempo.
  36. 36. VUOI TANTI ISCRITTI? OFFRI UN REGALO DI VALORE.
  37. 37. STRUMENTI LIST BUILDING. IL MODO MIGLIORE PER FAR CRESCERE LA TUA LISTA ✓Form di registrazione ✓Ricompensa da offrire ✓Email di follow up ✓Continua a creare valore
  38. 38. BLOG.
  39. 39. Le aziende con un blog ottengono il 
 55% in più di traffico sul loro sito. Fonte: Hubspot
  40. 40. UN BLOG TI TRASFORMA IN UN ESPERTO.
  41. 41. ADESSO HAI QUALCOSA DI BUONO DA SCRIVERE SU FACEBOOK
  42. 42. Perché mai ora dovresti metterti a fare lo scrittore? In fondo il tuo lavoro è un altro…
  43. 43. Invece“portare soldi a casa” fa parte del tuo lavoro?
  44. 44. VUOI ESSERE PERCEPITO COME UN PROFESSIONISTA AUTOREVOLE O COME UN VENDITORE VECCHIA MANIERA?
  45. 45. Come puoi costruire brand ed autorevolezza comunicando solo con gli 
 annunci immobiliari?
  46. 46. “Il brand, l’autorevolezza e la fiducia non si possono costruire con la pubblicità, ma con contenuti di valore.”
  47. 47. Solo chi le comunica risulta un esperto agli occhi dei clienti. Mediamente i tuoi concorrenti hanno le tue stesse conoscenze.
  48. 48. GIACOMO LEOPARDI.
  49. 49. [ RIVELAZIONE! ] PER SCRIVERE SUL TUO BLOG NON DEVI ESSERE GIACOMO LEOPARDI.
  50. 50. “I linguisti e chi è in possesso di una profonda conoscenza letteraria, normalmente soffrono di gravi deficit a livello di marketing. 
 
 Nell’advertising un’educazione accademica è più una responsabilità che un reale vantaggio!” Perry Marshall
 (Esperto Google AdWords)
  51. 51. SCRIVI CIO’CHE DIRESTI NORMALMENTE AI TUOI CLIENTI.
  52. 52. • Di quello che devi dire attraverso dei video e poi fai la trascrizione (o falla fare da un professionista) • Di quello che devi dire attraverso dei podcast audio • Ingaggia un professionista che elabora i tuoi concetti e“te li mette in bella” ECCO ALCUNI SPUNTI PER TROVARE 
 COSA SCRIVERE
  53. 53. ROMA.
  54. 54. [ PRECISAZIONE #1 ] ROMA NON E’STATA COSTRUITA IN UN GIORNO, NEANCHE IL SUCCESSO ONLINE.
  55. 55. [ PRECISAZIONE #2 ] LA STRADA PIU’ BREVE E’PAGARE, MA NON E’ NECESSARIAMENTE LA PIU’EFFICACE.
  56. 56. [ PRECISAZIONE #3 ] E’UN PROCESSO PIU’ LENTO MA I RISULTATI VALGONO LO SFORZO.
  57. 57. [ PRECISAZIONE #4 ] VENDERE [SENZA] VENDERE, E’ POSSIBILE SOLO CON IL MARKETING DEI CONTENUTI.
  58. 58. CONCLUSIONI
 PUOI OTTENERE CLIENTI SENZA PUBBLICITA’. ANZICHE’I SOLDI, USI IL TUO TEMPO E LE TUE ABILITA’. L’ALTERNATIVA E’ CONTINUARE A FARE COME HAI SEMPRE FATTO…
  59. 59. “Se hai più soldi che cervello, puoi concentrarti sulla pubblicità. Se hai più cervello che soldi, concentrati sul marketing dei contenuti.” 
 Guy Kawasaki
 (ex Evangelist APPLE)
  60. 60. TI SONO PIACIUTI I VIDEO?
 LASCIA IL TUO COMMENTO: 
 facebook.com/bersani.francesco
  61. 61. QUANDO INTERROGO LE AGENZIE SUI LORO OBIETTIVI ONLINE
  62. 62. QUANDO CHIEDO IL LORO BUDGET ONLINE
  63. 63. 
 Vuoi imparare il web marketing immobiliare?
 
 iscriviti gratis alla newsletter http://bit.ly/newsletter-wmi
  64. 64. SEGUIMI facebook.com/bersani.francesco google.com/+FrancescoBersani linkedin.com/in/frabers twitter.com/just_immobili webmarketing-immobiliare.com

  65. 65. GRAZIE ;-)
  66. 66. BREVE PRESENTAZIONE :-) FRANCESCO BERSANI CONSULENTE DI WEB MARKETING E FORMATORE AUTORE DEL LIBRO: “I SEGRETI DEL WEB MARKETING IMMOBILIARE”(FRANCOANGELI)

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