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Social Commerce is… a
      transformation
“Just as e-commerce transformed retail,
  social media transforms e-commerce
   by changing people’s expectations.”

          Mitch Joel - April 21, 2010 - Social Commerce Summit
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Social Commerce…
Social Commerce… a definition
 A subset of electronic commerce that involves using social media,
online media that supports social interaction and user contributions,
to assist in the online buying and selling of products and services.”
This has led to an answer to…
What do my friends think of this product?
Synchronous shopping… “just like in real life”
adding value
between networks
and vendors
Social storefronts… “put the shop in the street”
Consumers
discussing
 products
Add on-line features to off-line products…
Offer added value for existing customers…
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QQ:383268630

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Social commerce

  • 1.
  • 2. ) • ࡕ3Ȅ • 3Ȅ • 6RFLDO FRPPHUFH • ࡉ৩ŭʯ༭᫣
  • 3. 6RFLDO PHGLD 0HGLD 50 EĎ Social CRM (FRPPHUFH 6RFLDO FRPPHUFH SDPHQW 6RFLDO SDPHQW 6RFLDO79
  • 4. Social Commerce is… a transformation “Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
  • 5.
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  • 10. ȃ१ ฯ ࡥࡕࡉ ጱŃ ጱ j ᤻ ೔ ᕽE०ᕧ č Ā ‫ ׸‬Ȅ ×+Ñċ3ጱ ᡼Ô ೔×+ ŝࡃÙি 3Ȅ ࡕŀÑࡉ ৩ጱྞüం०̛
  • 11. ᑱᐡ ᑱᐡጱ ᕧɱ8 ྞថጱ ᑱᐡŝɥÚ ቗ ʯE ጱ ၎ %ᒮ #ąহĈ ᑱᐡጱ /হᆜᕽጱ ᑱ෣ি৩ '෣ি'ࢉ෣ি Ĩ ಚฯ ᑱ Ȁ ฎ༭᫣ ķ ী৅ጱ ᐿĨ༦üÑÐ ʅ ጱ
  • 12. č VRFLDO 5URR1 č ฌÐ ᑱಀēü ' ࡥᑱጱ×಴቗ࡥÙÓ ࡵ ࡥ ᕧఈྏüࡃ ጱചঌࡵࡥጱ ઉ቗ď ጱ č ಴቗Ț ʅ/ঊ ༭ࡘ /፷าጱಀēŵ/ ጱÝ ü੪ጱ ঊ
  • 13. ॴ@ context'¿ % °'ӫ஀ ' ' ৩ച!ď ॴ@Ȅ ॢ ᡼Ô/Ǐ åॴ Ȅళ/੷ᒬ:3 j5 åৢ Foursquare' ଎˜ 6QåG Ǐ
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  • 16. master data management for social identities
  • 18. Twitter ৫ü ৪/ ቗ࣞ ᡰɬጱʯ ×ȑɶ/õ ॢ ጱࡥ% %#ཅȚ ቗
  • 19. web3.0 ࡉ43,Tim Berners-LeeĎં ࡾॢ4% #ጱĿľĆ %# ƛ”“ +ჼ=ॢ 4%#3Ȅ ጱ༭Ī ჼWeb 1.0 Óࣞ ጱ3ȄWeb 2.0 Óࡥጱ3Ȅ ᢼWeb 3.0 Óľ%ጱᐪ %#ጱ 3ȄÓ 'ᕧ᫮ ď቗ ࡉ 43ÑĚ ს ೔ ᡼ಚ ᒬ
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  • 21. Facebook Credits ࣞ/ TargetǪ ď ǎľ ʦ Facebook Credit ા༢ , গ Tescoቔ24823ჼ ʦſ Facebook ࣞ/Facebook ᭉጱüྞÓ ၊រöÖFacebook/ጱʺ ʳ1 ࠲༈ ళ/ ķาੰFacebookConnectళ/ྏ ጱ3 Facebook CreditsጱÜ/ᗘ஧
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  • 24. ȄÐ :Ť ఒ੤ ቗ʺ Ð ጱ' ట Ǎ % ᗘ:Ť ఒʺ ȄÐ11ྜྷ2༢Facebookč(ŝఅ EA ᑑ'5టጱ čᒮ ඿Facebook Credit॥ ࡕ(ŝlj %ࡷ༈ĿZynga ᑑࡃ DZȄÐ ఒం᡻ ɲ Ī##અᕧǍ੤ ఒ ---- Ī༭ࡼ
  • 26. Social Commerce… a definition A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.”
  • 27. This has led to an answer to… What do my friends think of this product?
  • 28. Synchronous shopping… “just like in real life”
  • 30. Social storefronts… “put the shop in the street”
  • 32. Add on-line features to off-line products…
  • 33. Offer added value for existing customers…
  • 34. ėॣ ':18710165627 QQ:383268630 Ń@ėॣ Twitter:@along5418