https://www.technologyconference.org

1. The Future of
Content
Distribution
Tuesday, December 16, 2014
Hashtag: #tech14
M i k e L e e , S t r a t e g y A d v i s o r, AARP
M a r k To b i a s , P r e s i d e n t , P a n t h e o n
Mike
Lee’s
Supplemental
Slides

2. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 R e s u r g e n c e o f w e b a u d i o
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

3. AARP Near Me API to wearable
AARP
Member
Advantages
app
using
Near
Me
API
@techconf #tech14

4. AARP Near Me API to wearable
Yelp
Monocle
View
Google
Glass
Compass
App
@techconf #tech14

5. AARP Near Me API to wearable
@techconf #tech14
Prototype
AARP
App
for
Google
Glass:
Discounts
Compass

6. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 R e s u r g e n c e o f w e b a u d i o
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

7. A peek at AARP Everywhere
@techconf #tech14

8. A peek at AARP Everywhere
@techconf #tech14

9. A peek at AARP Everywhere
@techconf #tech14

10. A peek at AARP Everywhere
@techconf #tech14

11. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 R e s u r g e n c e o f w e b a u d i o
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

12. Invisible and predictive apps
@techconf #tech14
Mary
Meeker’s
Annual
Internet
Trends
Report

13. Invisible and predictive apps
@techconf #tech14

14. Invisible and predictive apps
@techconf #tech14
Google
Now
PredicGve
Knowledge
Boxes

15. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 R e s u r g e n c e o f w e b a u d i o
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

16. Activity tracker linked to loyalty program
@techconf #tech14
AARP
Rewards
For
Good
on
AARP.org

17. Activity tracker linked to loyalty program
@techconf #tech14
AcGvity
trackers
including
the
Fitbit
(#3)

18. Activity tracker linked to loyalty program
@techconf #tech14
Walgreens
Balance
Rewards
for
Healthy
Choices

19. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 O l d m e d i a r e b o r n
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

20. The resurgence of internet audio
Runaway
hit
serial
podcast
Audio
without
the
book
@techconf #tech14
Narrated
news
Audio
UI

21. Concepts
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b
• 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s
• 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t
• 5 R e s u r g e n c e o f w e b a u d i o
• 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s
@techconf #tech14

22. Forrester Research Mobile Mind Shift
@techconf #tech14
Forrester’s
thinking
about
“mobile
moments”
collected
in
a
highly
regarded
book

23. Forrester Research Mobile Mind Shift
@techconf #tech14
Template
for
ploWng
mobile
moments

24. Forrester Research Mobile Mind Shift
@techconf #tech14
Worksheet
to
think
through
implemenGng
mobile
moments

25. @techconf #tech14
Mark To b i a s
P r e s i d e n t
Pantheon
mark@panth.com
7 0 3 - 8 3 5 - 9 3 3 0
@mtobias
Contact Us
Mike Lee
S e n i o r A d v i s o r, D i g i t a l
S t r a t e g y
AARP D i g i t a l S t r a t e g y &
O p e r a t i o n s
mslee@aarp.org
@c u r i o u s l e e