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Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

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Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

  1. 1. The Future of Content Distribution Tuesday, December 16, 2014 Hashtag: #tech14 M i k e L e e , S t r a t e g y A d v i s o r, AARP M a r k To b i a s , P r e s i d e n t , P a n t h e o n Mike Lee’s Supplemental Slides
  2. 2. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  3. 3. AARP Near Me API to wearable AARP Member Advantages app using Near Me API @techconf #tech14
  4. 4. AARP Near Me API to wearable Yelp Monocle View Google Glass Compass App @techconf #tech14
  5. 5. AARP Near Me API to wearable @techconf #tech14 Prototype AARP App for Google Glass: Discounts Compass
  6. 6. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  7. 7. A peek at AARP Everywhere @techconf #tech14
  8. 8. A peek at AARP Everywhere @techconf #tech14
  9. 9. A peek at AARP Everywhere @techconf #tech14
  10. 10. A peek at AARP Everywhere @techconf #tech14
  11. 11. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  12. 12. Invisible and predictive apps @techconf #tech14 Mary Meeker’s Annual Internet Trends Report
  13. 13. Invisible and predictive apps @techconf #tech14
  14. 14. Invisible and predictive apps @techconf #tech14 Google Now PredicGve Knowledge Boxes
  15. 15. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  16. 16. Activity tracker linked to loyalty program @techconf #tech14 AARP Rewards For Good on AARP.org
  17. 17. Activity tracker linked to loyalty program @techconf #tech14 AcGvity trackers including the Fitbit (#3)
  18. 18. Activity tracker linked to loyalty program @techconf #tech14 Walgreens Balance Rewards for Healthy Choices
  19. 19. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 O l d m e d i a r e b o r n • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  20. 20. The resurgence of internet audio Runaway hit serial podcast Audio without the book @techconf #tech14 Narrated news Audio UI
  21. 21. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  22. 22. Forrester Research Mobile Mind Shift @techconf #tech14 Forrester’s thinking about “mobile moments” collected in a highly regarded book
  23. 23. Forrester Research Mobile Mind Shift @techconf #tech14 Template for ploWng mobile moments
  24. 24. Forrester Research Mobile Mind Shift @techconf #tech14 Worksheet to think through implemenGng mobile moments
  25. 25. @techconf #tech14 Mark To b i a s P r e s i d e n t Pantheon mark@panth.com 7 0 3 - 8 3 5 - 9 3 3 0 @mtobias Contact Us Mike Lee S e n i o r A d v i s o r, D i g i t a l S t r a t e g y AARP D i g i t a l S t r a t e g y & O p e r a t i o n s mslee@aarp.org @c u r i o u s l e e

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