Marketing and producing a successful webcast is more than buying some software and flipping the switch. Our team, who has produced over 1,000 webcasts, will share some of the critical steps that you need to be successful.
Whether you work for an organization or you’re building one, webcasts are great for attracting an audience, generating leads and producing content. With a plan and a few key steps, we show you how to get started on your path to success.
Investment in The Coconut Industry by Nancy Cheruiyot
Social Jack Flash Class - 5 Steps for a Successful Webcast - How to Fill and Convert Online Events
1. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Fill and Convert Online Events
5 Steps for a Success Webcast
2. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Marketed and Produced over 1,000 Webcasts
• Trained and Coached over 100,000 Professionals
• Influencer Development, Social Selling, Webcast
Marketing & Production, eLearning, Lead Generation &
Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Marketing, Financial,
Insurance, Banking, Private Equity, Legal, Accounting,
Technology…
3. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage with the
Go-to-Webinar Interface
• Questions area in task bar
• Type us a message
so we know you got it
• Ask us anything
throughout the class
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(631) 992-3221
Access Code 681-122-199
4. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
5. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Create Business Influence – Why?
• Reputation
• Visibility
• Brand Awareness
• Trusted Relationships
• Referrals
• New business
6. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email
7. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?
8. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Source: IDC #247829
IDC Statistics
Employee
Advocacy
HOT!
Now
Influencer
Marketing
HOTTER!
Content shared by
employees receives 8X more
engagement than content
shared by brand channels
(Source: Social Media Today)
9. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Source: IDC #247829
IDC Statistics
10. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
11. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions
• Custom Layout – Sponsorships
• Communication
• Reporting
12. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Message
13. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Three – Influencer Marketing
• Steps to success
• Budget
• Activate Content
• Activate Network
• Organizers
• Partners
• Affiliates
• Social, Email, PPC
• Test, Measure, Adjust
14. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Four – Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (6 min)
• Have a clear close
15. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Step Five – Post Event Follow Up
• Conversion Tips
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to non-attendees
• Drip marketing/call sequence
16. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Summary – Top 5 Steps
1. Platform Selection
2. Campaign Development
3. Influencer Marketing
4. Conversion
5. Post Event Follow Up
17. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
18. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Assignment
• Have a plan to succeed!
• Think about outcome first!
• Who is your target?
• What is your offer?
• Influencer Marketing
• Get a team working together!
• Be realistic with your budget.
• Measure results all the way through.
• Don’t forget about post marketing!
• Ask if you need help!
19. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Our Offer
www.SocialJackCoaching.com
Only Taking
First 10
People!
20. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?
21. How to Use LinkedIn for New
Business Development
Influencer Marketing Series
Successful Webcasting
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Our Offer
www.SocialJackCoaching.com
Only Taking
First 10
People!
22. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Winner?
23. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!
24. How to Use LinkedIn for New
Business Development
Social Selling 101
A Brave New World
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!