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5 Key Steps to Launch a Successful Webinar
Drive New Business in Challenging Times
Flash Class
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Started at Merrill Lynch 1982, Brand Auditor for 5 years,
Systems Implementation, CRM, Digital Marketing, Employee
Advocacy, Influencer Development & Marketing - 30 years+
experience.
• Trained and Coached over 120,000 in Influencer Development
• Over 4,000 WebcastsWebinars
• Host of Webcast/Podcast “Influence Factory”
• Author of FIRST – The Street Guide to Digital Business Influence
• Third Degree Black Belt
• Family, Friends, Community Theater, Music, Entertaining..
Jackson DeLisle
• Production Manager at Social Jack™
• Trainer and Coach for the past 7 years
• Influencer Marketing and Development, Social Selling, Personal
Branding, Social Networking, Digital Marketing, Video Marketing
• Co-Host of The Influence Factory podcast
• Third Degree Black Belt
• Chicago Improviser
• Student of the Second City
• Family, Friends, Community Theater, Music, Entertaining..
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you
understand
• Ask us anything throughout the session
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
+1 (562) 247-8421
Access Code : 578-708-343
Who we are
+
DIGTAL
BUSINESSS
INFLUENCE
EDUCATION
DIGITAL
BUSINESS
INFLUENCE
SERVICES
We bring a full set of capabilities to Monetize Your Digital Thought Leadership
MONETIZE DIGITAL THOUGHT LEADERSHIP
Digital Thought Leadership
Humanized
Brand
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Content
Training and
Coaching
Content
Distribution &
Management
Measure ,
Adjust,
Continue
Connected
Culture
Increased
Revenue
Social Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Retention and
Acquisition
Social Results - Where Do You Stand Now?
YOU
ARE
HERE
Agenda
Agenda
• State of Work Environment
– Mindset
– Choices
– Shifts
• Business Influence
– Benefits
– Vehicles of Influence
– Employee Advocacy
• Launching a Webinar
– Benefits
– Choosing a Platform
– Setup
– Marketing
– Follow Up
• Process and Guidance –Bonus 9 Steps
State of Work
Environment
State of Todays Work Environment
Source: SOCIAL JACK
• Mindset
• Choices
• Shifts
Business Influence
Thought Leadership
Create Business Influence – Why?
• Reputation
• Visibility
• Brand Awareness
• Trusted Relationships
• Referrals
• New Business
Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email
Source: IDC #247829
IDC Statistics
Employee
Advocacy
HOT!
Now
Influencer
Marketing
HOTTER!
Content shared by
employees receives 8X more
engagement than content
shared by brand channels
(Source: Social Media Today)
Process and Guidance
17
9 - Steps
Process
Step One – Platform Selection
• Considerations
• Type
• Webcast vs. Webinar
• Functions
• Features
• Budget
• Ease of use
• Reporting
GotoWebinar – Zoom – Adobe - ETC
Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions
• Custom Layout – Sponsorships
• Communication
• Reporting Needs
GotoWebinar – Zoom – Adobe - ETC
Benefits
Source: EZTALKS 7 SOCIAL JACK
Webinars/Webcast Common Benefits
• Cost Effective
• Connection from Anywhere* (Hardline)
• Sharing of Information
• Visually Connect (Webcast)
• Increased Opportunities
• Increased Productivity and Efficiency
• Effective Illustrations
• TrainingRecording
• Dynamic Pivots
• Audience Control
• Reporting
Features
Source: EZTALKS 7 SOCIAL JACK
WebinarWebcast Common Features
• Landing PagesData
• Stream Video Feed (Humans)
• ContentScreen SharingVideo Share
• IllustrationsWhiteboard
• Remote Control
• Chat/Questions Que
• VOIP/Dial in Options
• Closed Caption
• Breakout Rooms
• RecordingCloud vs. Local
• Lead GenerationMarketingReports
• Support
Software
Virtual Meeting Software
• GoToWebinar
• Zoom Webinars
• Live Stream
Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Team**
• Message
• Date/Time
• Duration
Step Two – Add Influencer Marketing
• Activate Network
• Organizers
• Partners
• Affiliates
• Where will they help?
• Social, Email, PPC
USE ID40 sheet
Step Three – Registration Development
• Develop or Confirm
• Content
• Landing Page
• Questions
4
Webinar
Development
Process
Step Four – Webinar Development
• Build Slides
• Polling Questions
• Handouts
• Closing Sequence
• Surveys
Step Five – Marketing
• Begin PPC, Social Media, Emails, WOM
• Activate Your Team
• Test Message, Measure, Adjust
Step Six – Registration Review
• Critical Step
• KNOW YOUR AUDIENCE!
• Is this who you wanted?
• Should you adjust presentation for audience?
• Confirm Autoresponders!
Step Seven – Deliver Webinar
• Test (Dry Run)
• Have Fun!
• Breathe
• Check Control Panel
• Show Screen/Camera
• Unmute
• Record
Step Seven – Includes Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (Every 6 min)
• Have a clear close
Step Eight – Post Event Follow Up
• Conversion Tips
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to non-attendees
• Drip marketing/call sequence
Convert to Podcast
Step Nine - Document
1. Successes
2. Drops/Mistakes
3. Improvements
4. Next Steps
www.SocialJack.com
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times

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Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times

  • 1. 5 Key Steps to Launch a Successful Webinar Drive New Business in Challenging Times Flash Class
  • 2. Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Started at Merrill Lynch 1982, Brand Auditor for 5 years, Systems Implementation, CRM, Digital Marketing, Employee Advocacy, Influencer Development & Marketing - 30 years+ experience. • Trained and Coached over 120,000 in Influencer Development • Over 4,000 WebcastsWebinars • Host of Webcast/Podcast “Influence Factory” • Author of FIRST – The Street Guide to Digital Business Influence • Third Degree Black Belt • Family, Friends, Community Theater, Music, Entertaining..
  • 3. Jackson DeLisle • Production Manager at Social Jack™ • Trainer and Coach for the past 7 years • Influencer Marketing and Development, Social Selling, Personal Branding, Social Networking, Digital Marketing, Video Marketing • Co-Host of The Influence Factory podcast • Third Degree Black Belt • Chicago Improviser • Student of the Second City • Family, Friends, Community Theater, Music, Entertaining..
  • 4. How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: +1 (562) 247-8421 Access Code : 578-708-343
  • 5. Who we are + DIGTAL BUSINESSS INFLUENCE EDUCATION DIGITAL BUSINESS INFLUENCE SERVICES We bring a full set of capabilities to Monetize Your Digital Thought Leadership MONETIZE DIGITAL THOUGHT LEADERSHIP
  • 6.
  • 7. Digital Thought Leadership Humanized Brand Rapid Launch Plan Influencer and Advocacy Development Thought Leadership Content Training and Coaching Content Distribution & Management Measure , Adjust, Continue Connected Culture Increased Revenue Social Recruiting Engine Increased Market Share Thought Leadership Customer Retention and Acquisition
  • 8. Social Results - Where Do You Stand Now? YOU ARE HERE
  • 10. Agenda • State of Work Environment – Mindset – Choices – Shifts • Business Influence – Benefits – Vehicles of Influence – Employee Advocacy • Launching a Webinar – Benefits – Choosing a Platform – Setup – Marketing – Follow Up • Process and Guidance –Bonus 9 Steps
  • 12. State of Todays Work Environment Source: SOCIAL JACK • Mindset • Choices • Shifts
  • 14. Create Business Influence – Why? • Reputation • Visibility • Brand Awareness • Trusted Relationships • Referrals • New Business
  • 15. Vehicles of Digital Influence • Content • Blog • ImagesVideo • Webcast • Podcast • Social Media ($) • Email
  • 16. Source: IDC #247829 IDC Statistics Employee Advocacy HOT! Now Influencer Marketing HOTTER! Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
  • 19. Step One – Platform Selection • Considerations • Type • Webcast vs. Webinar • Functions • Features • Budget • Ease of use • Reporting GotoWebinar – Zoom – Adobe - ETC
  • 20. Step One – Platform Selection • Marketing Features • Import/Export Functions • Customized Registration • Polling Questions • Custom Layout – Sponsorships • Communication • Reporting Needs GotoWebinar – Zoom – Adobe - ETC
  • 21. Benefits Source: EZTALKS 7 SOCIAL JACK Webinars/Webcast Common Benefits • Cost Effective • Connection from Anywhere* (Hardline) • Sharing of Information • Visually Connect (Webcast) • Increased Opportunities • Increased Productivity and Efficiency • Effective Illustrations • TrainingRecording • Dynamic Pivots • Audience Control • Reporting
  • 22. Features Source: EZTALKS 7 SOCIAL JACK WebinarWebcast Common Features • Landing PagesData • Stream Video Feed (Humans) • ContentScreen SharingVideo Share • IllustrationsWhiteboard • Remote Control • Chat/Questions Que • VOIP/Dial in Options • Closed Caption • Breakout Rooms • RecordingCloud vs. Local • Lead GenerationMarketingReports • Support
  • 23. Software Virtual Meeting Software • GoToWebinar • Zoom Webinars • Live Stream
  • 24. Step Two – Campaign Development • Develop or Confirm • Goals • Offer • Target • Team** • Message • Date/Time • Duration
  • 25. Step Two – Add Influencer Marketing • Activate Network • Organizers • Partners • Affiliates • Where will they help? • Social, Email, PPC USE ID40 sheet
  • 26. Step Three – Registration Development • Develop or Confirm • Content • Landing Page • Questions
  • 28. Step Four – Webinar Development • Build Slides • Polling Questions • Handouts • Closing Sequence • Surveys
  • 29. Step Five – Marketing • Begin PPC, Social Media, Emails, WOM • Activate Your Team • Test Message, Measure, Adjust
  • 30. Step Six – Registration Review • Critical Step • KNOW YOUR AUDIENCE! • Is this who you wanted? • Should you adjust presentation for audience? • Confirm Autoresponders!
  • 31. Step Seven – Deliver Webinar • Test (Dry Run) • Have Fun! • Breathe • Check Control Panel • Show Screen/Camera • Unmute • Record
  • 32. Step Seven – Includes Conversion • Conversion Tips • Pace yourself • Offer to match the audience • Hint to the offer (Every 6 min) • Have a clear close
  • 33. Step Eight – Post Event Follow Up • Conversion Tips • Follow up deliverables (4-24 hours) • Contact attendees • Contact to non-attendees • Drip marketing/call sequence
  • 35. Step Nine - Document 1. Successes 2. Drops/Mistakes 3. Improvements 4. Next Steps