2. • Orlando based direct marketing company
• Operates in 120 countries
• 72 distributors in 50 cities in Indonesia
• Aproximately 40.000 sales forces in 2008
• No Advertising allowed
What we do:
• Create engagement with target audience through digital
channels
• Since 30 second commercial is not allowed, we created “30
minutes” commercial through TV Program
• We don’t talk about the product, we talk about the user.
13. highlight
• Innovative approach
– Multimedia approach:
print, twitter & event
– Bring online to offline
• Strong stopping power
– People read 10 mins for
this ad
14.
15.
16. Recent Achievement
“It’s about changing life. We have a valid
mission, people are passionate about it.
Secondly I think we have business model
that include putting together a quality
products that’s differentiate with a selling
method we called a party. There’s a party
starting some where, every 2 seconds & then
the 3rd ingredients is opportunity, showing a
woman how to change her life .I’m so happy
to say that we just made a decision at the
executive committee, we’re in more than a
hundred countries, Indonesia we’re
selected “Country of the year for
Tupperware.”
Excalibur Sword as a symbol for “Country Of The Year”
-Rick Goings, Chairman & CEO Tupperware
PT Tupperware Indonesia has got 3 Excalibur swords
Brands Corporation
17. Campaign Result
• Country of The Year 2007 – 2011
• 380% achievement in 2011
• 190% achievement in 2009
• 180% achievement in 2008
• Best Marketing Public Relations Program 2012 (sour ce: Mi x Magazi ne)
• Indonesia’s Best Brand Award Award 2012 (sour ce: SW ) A
• Social Media Award 2012 (sour ce: Di gi t al Mar ket i ng, Fr ont i er , and Mar ket i ng)
• TOP Brand Award 2011 (sour ce: Mar ket i ng)
• Indonesia’s Most Fave Women Brand 2010
(sour ce: M ket eer s & M k Pl us I nsi ght )
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