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LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Torch Talk

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LinkedIn and higher education. Relevant to students, admissions, and alumni ralations.

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LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Torch Talk

  1. 1. Helping students and schools be successful
  2. 2. My NYU network NYU: 17 Stern: 5
  3. 3. • LinkedIn’s mission and vision • 2 use cases for students • 2 use cases for schoolsAgenda
  4. 4. 4 Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
  5. 5. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014* 32M 347M+ Professionals join every second
  6. 6. LinkedIn members are seeking education
  7. 7. 7 To create economic opportunity for every professional in the world LinkedIn’s vision
  8. 8. schoolscompanies knowledge skillsMembers jobs The Economic Graph 350M+ 4M+ 3M+ 25K+ 17M+ presentations 1M+ long-form posts
  9. 9. LinkedIn for students
  10. 10. 1) Choose a school based on career outcomes
  11. 11. 2) Leverage their network to get an internship or a job Reach out to these alumni!
  12. 12. LinkedIn for colleges and universities • Recruit the right prospective students • Build brand equity through faculty and alumni • Build and strengthen alumni relations
  13. 13. 1) Recruit students with highly-relevant, social proof
  14. 14. 2) Capture students and grads with “Add to Profile” • Amplify & standardize your brand • Life-long communication channel • Obtain richer alumni data • Increase employability of alumni
  15. 15. 15 Resources LinkedIn alumni tools and rankings: www.linkedin.com/edu LinkedIn resources for Higher Ed professionals: https://university.linkedin.com/index Oxford’s school of business landing page example: http://mba.sbs-social.com/
  16. 16. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved. 16

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