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Media Studies students can:
Create and Produce
Tools to analyse Media
= The Four Key Concepts Language
MEMORY JOG – people say the media is full of lies and its
true there are many tricks to get the audience’s attention.
LIAR This should help you.
What type of
media is this?
How do you
What kind of
media is this?
How do you
Language = Codes and
Media texts follow the same rules depending
on what kind of media platform they use.
Magazines follow the rules of Print.
These rules are called the codes
and conventions. They make it
easy to understand what kind of
media text you are looking at.
TV Codes and Conventions
Television uses these codes and conventions.
Moving Image – camera shots, camera
Sound – music and dialogue
Graphics – station logo, title graphics, credits
Genre – what type of TV programme is it
(film, drama, news programme)
Narrative – what happens in the programme
Code and Conventions
Each media text uses different codes and
conventions which the audience learn to
recognise and understand.
Media students know what those codes and
Media students are able to talk about
Language (codes and conventions) to help
them analyse any media text.
This is who makes the Media texts. The
institution can be a large company like Warner
Bros. Pictures or a small company like Working
People who listen, watch, read or use media
texts are called the audience.
Audiences are grouped together by gender,
age, how much money they earn and what
Institutions work hard to make their media
texts appeal to the right audience.
The way real life is
presented on television, on
the radio, in newspapers
and magazines is known as
Groups of people are
represented in a certain light
so that people begin to
believe all people in that
group are like that. This is
Places, gender, social class
can also be represented.
In pairs, look at the media text and talk about
Language and Audience.
1. What type of media is it?
2. What kind of media language does it use?
3. Who is the audience and how do you know it
would appeal to that group of people?